Commentary

Beyond Broad Reach: 15 Industry Leaders On Perfecting Niche Podcast Advertising

As audio consumption continues to rise, niche podcasts stand at the forefront of audience engagement, offering...

Agency

CreatorIQ’s Vision For Creator Marketing: A Discussion With New CMO Brit Starr

As the newly appointed Chief Marketing Officer at CreatorIQ, Brit Starr oversees an industry where leading...

Agency

How Cult Creative Aims To Set New Standards In Brand-Creator Partnerships And Transform Southeast Asia’s Content Creation Industry

Cult Creative, a Malaysian all-in-one platform for creators and brands, seeks to address a critical challenge...

Agency

Sports Marketing Maverick Max Fleming Presents Motive, A Talent Management Firm Attracting Brands Like Reebok, Gatorade

Max Fleming is making strides in sports marketing by fusing traditional talent management and digital innovation....

Influencer

From Law School To Luxury Brand Partnerships: Creator Amina Maz Explains The Pivot That Changed Everything

After seven years in digital content creation, Amina Maz has transformed from a law student into...

Platform

TikTok At A Crossroads: 23 Experts Weigh In On The Ban, ByteDance, And What’s Next

With the January 19, 2025, deadline for ByteDance to divest TikTok’s U.S. operations or face a...

Brand

Inside The NFL’s Creator Strategy To Help Gen Z Discover Football

The National Football League (NFL) is reshaping how major sports leagues connect with digital Creators and...

Agency

How GoFluence Scaled From Local Events To Digital Creator Powerhouse In Southeast Asia

Malaysia’s most extensive influencer platform, GoFluence, connects over 46,000 creators with 4,000 brands through its self-serve...

Influencer

HealthyGirl Kitchen Founder Danielle Brown Reveals The Key Ingredients For A Booming Plant-Based Brand

Danielle Brown, founder of HealthyGirl Kitchen and New York Times bestselling cookbook author, has used her...

Platform

New Triller CEO Sean Kim To Chart New Path For Content Creators By Building True Creator Control

As the newly appointed Triller CEO, Sean Kim draws from his experience as Head of Product...

Influencer

From Behind The Camera To Center Stage: Creator Dave Disci Breaks Down His Digital Storytelling Formula

Dave Disci has moved from selling cameras in a retail store to becoming a distinctive voice...

Agency

Whalar Group Presents Foam, An Operating System For Streamlining Talent Management In The Creator Economy

The Creator management industry has reached a turning point: professional talent managers now handle over 75%...

Influencer

Building The Future Of Podcasting With Stephen Perlstein

Stephen Perlstein, SVP of Business Development at Libsyn, has spent over a decade helping transform podcasting...

Technology

Agentio: How Two Tech Veterans Built A Platform That Has Creators Getting Multiple Bids From Top Brands Within Hours

Through their automated platform, New York-based startup Agentio has developed a system that standardizes how brands...

Brand

How TDAY Aims To Build Gen Z’s ESPN And Rewrite Sports Media For The Next Generation

Justin Leusner is creating a new model for sports media aimed at Generation Z viewers. As...

Influencer

Digital Big Sister: Why Vi Luong Made A Leap from Corporate Marketing Into Content Creation

Vi Luong transformed from a marketing professional to a successful content Creator by using her college...

Brand

Panasonic Taps Awaken For UGC & Influencer Marketing Campaign To Promote Shaver Range

Panasonic has partnered with independent agency Awaken to launch its new compact shaver range in Australia...

Agency

How LaToya Shambo’s Black Girl Digital Is Making Strides In Influencer Marketing When Terms Like DE&I Fall Out Of Favor

With 18 years of advertising and marketing experience, LaToya Shambo identified a critical gap in the...

Brand

Fashion Retailer MandM Launches Influencer Ambassador Collective To Transform Budget Shopping

MandM, a fashion and sportswear retailer specializing in discounted brand-name merchandise, has announced the launch of...

Influencer

Evan Andrew Shares His Journey From Growing Up On A Farm To Pursuing A Flourishing Career As A Fashion Creator

Evan Braaten never expected to become a fashion creator. Growing up on a North Dakota corn...

Brand

Canadian Press Opens Its Newsroom Doors To Digital Creators

The Canadian Journalism Foundation (CJF) and The Canadian Press (CP) have launched a fellowship program to...

Agency

Upside Down Talent: Meet The Agency Disrupting Creator Management By Empowering Creators

Graham James believes the traditional talent management model is broken. After years of watching large talent...

Brand

How E-Commerce Platform Alively Reshapes Wellness Through Data And Creator Partnerships

After a decade as a leading voice in the vacation rental industry and publishing a Wall...

Agency

Acast Acquires Female-Founded Wonder Media Network to Empower Advertisers, Expand U.S. Operations

Independent podcast company Acast has announced the acquisition of Wonder Media Network (WMN), a creative studio...

Influencer

Gaming Creator Turned Entrepreneur MeganPlays Shares The Content Strategy Behind Her Meteoric Rise

When Megan “MeganPlays” Letter set up her laptop to record gaming videos in her college dorm...