The University of Texas at Arlington has launched the Makin’ Bucks Exchange program in partnership with Teamworks Influencer, expanding Name, Image, and Likeness (NIL) opportunities for student-athletes.
The platform creates a streamlined system for businesses, donors, and alumni to connect with UTA athletes for promotional partnerships.
“This is a huge step for us and we are very excited to enter this partnership with Influencer as part of our extensive NIL program here at UTA,” Director of Athletics Jon Fagg said in a press release. “This is yet another aspect of putting our student-athletes at the forefront, and Makin’ Bucks is another excellent tool that our student-athletes can draw upon during their time as Mavericks.”
Custom Registry Facilitates Direct Connections
The Makin’ Bucks Exchange functions as a custom-designed NIL business registry where interested parties can search, filter, and initiate conversations with student-athletes to discuss potential deals.
Once agreements are reached, the platform processes payments directly to athletes without transaction fees while automating disclosure to the Influencer Compliance Ledger.
“We’re excited to partner with the University of Texas at Arlington on the launch of their Makin’ Bucks Exchange,” stated Teamworks Influencer Senior Account Executive Sean Kelly. “This platform empowers UTA student-athletes by connecting them with businesses and fans, creating new opportunities to monetize their personal brand and engage in NIL deals.”
Part of Growing NIL Ecosystem
The implementation at UTA follows similar recent launches at Brown University, Eastern Michigan University, and Harvard University. Teamworks Influencer currently serves over 200 athletic departments and 100,000 active athletes, processing over $200 million in NIL deals since its 2012 inception.
The Influencer platform provides expertise in specific areas while collaborating with UTA’s internal team to deliver educational resources, marketplace access, infrastructure, agreement disclosure, compliance, content sharing and personal branding development.
This launch aligns with broader trends in collegiate athletics, where brands increasingly target college sports for Gen Z consumer engagement. The overall collegiate NIL market continues to expand, with total compensation projected to reach $1.67 billion during the 2024-25 season, according to marketplace platform Opendorse.
The University of Texas at Arlington has launched the Makin’ Bucks Exchange program in partnership with Teamworks Influencer, expanding Name, Image, and Likeness (NIL) opportunities for student-athletes.
The platform creates a streamlined system for businesses, donors, and alumni to connect with UTA athletes for promotional partnerships.
“This is a huge step for us and we are very excited to enter this partnership with Influencer as part of our extensive NIL program here at UTA,” Director of Athletics Jon Fagg said in a press release. “This is yet another aspect of putting our student-athletes at the forefront, and Makin’ Bucks is another excellent tool that our student-athletes can draw upon during their time as Mavericks.”
Custom Registry Facilitates Direct Connections
The Makin’ Bucks Exchange functions as a custom-designed NIL business registry where interested parties can search, filter, and initiate conversations with student-athletes to discuss potential deals.
Once agreements are reached, the platform processes payments directly to athletes without transaction fees while automating disclosure to the Influencer Compliance Ledger.
“We’re excited to partner with the University of Texas at Arlington on the launch of their Makin’ Bucks Exchange,” stated Teamworks Influencer Senior Account Executive Sean Kelly. “This platform empowers UTA student-athletes by connecting them with businesses and fans, creating new opportunities to monetize their personal brand and engage in NIL deals.”
Part of Growing NIL Ecosystem
The implementation at UTA follows similar recent launches at Brown University, Eastern Michigan University, and Harvard University. Teamworks Influencer currently serves over 200 athletic departments and 100,000 active athletes, processing over $200 million in NIL deals since its 2012 inception.
The Influencer platform provides expertise in specific areas while collaborating with UTA’s internal team to deliver educational resources, marketplace access, infrastructure, agreement disclosure, compliance, content sharing and personal branding development.
This launch aligns with broader trends in collegiate athletics, where brands increasingly target college sports for Gen Z consumer engagement. The overall collegiate NIL market continues to expand, with total compensation projected to reach $1.67 billion during the 2024-25 season, according to marketplace platform Opendorse.