Creator Economy Live East has released its complete agenda for the upcoming August 6, 2025, event at the New York Marriott Marquis. The one-day conference features sessions addressing various aspects of influencer marketing, including legal considerations and measurement frameworks.
Legal Issues and ROI
The event will begin with badge pickup at 6:00 a.m., followed by the opening of the expo hall at 8:30 a.m. Following an opening keynote at 9:00 a.m., the morning agenda will feature several parallel tracks that focus on the practical aspects of influencer marketing.
“Fine Print, Big Impact: Navigating Legal & Contract Clarity in Creator Partnerships” will address the legal side of brand-creator relationships, featuring Adam Weissman of Weissman Law and Kahlea Wade of Alora Society.
Another highlighted morning session, “Money Talks: Measurement Frameworks for Smarter Influencer Investment,” will bring together representatives from SHEIN, Church & Dwight, and Expedia Group to discuss how brands are integrating advanced analytics to measure the impact of influencer marketing across the customer journey.
Cultural Relevance and Platform Strategy
The afternoon agenda will shift to broader strategic considerations, including a 1:30 p.m. mainstage presentation titled “Be on Social Without Being on Social,” exploring differentiated approaches to social media strategy.
At 2:50 p.m., “Tied to the Algorithm: How Brands are Diversifying their Content Strategy” will examine how companies are adapting to constant platform changes and algorithm shifts, featuring speakers from New Balance, Sprout Social, and Scribe.
Networking Opportunities
The event will include multiple roundtable discussions for invited participants, addressing topics such as social commerce, content strategy, and breaking down silos between PR and creator marketing.
The conference will conclude with an official party at Creatures Rooftop from 7:00 p.m. to 10:00 p.m., providing additional networking opportunities for attendees.
Creator Economy Live East brings together over 50 speakers from prominent brands, including Jim Beam, Fenty Beauty, Nestlé Health Science, and WeightWatchers, to provide tactical insights for brands seeking to optimize their creator partnerships.
Creator Economy Live East has released its complete agenda for the upcoming August 6, 2025, event at the New York Marriott Marquis. The one-day conference features sessions addressing various aspects of influencer marketing, including legal considerations and measurement frameworks.
Legal Issues and ROI
The event will begin with badge pickup at 6:00 a.m., followed by the opening of the expo hall at 8:30 a.m. Following an opening keynote at 9:00 a.m., the morning agenda will feature several parallel tracks that focus on the practical aspects of influencer marketing.
“Fine Print, Big Impact: Navigating Legal & Contract Clarity in Creator Partnerships” will address the legal side of brand-creator relationships, featuring Adam Weissman of Weissman Law and Kahlea Wade of Alora Society.
Another highlighted morning session, “Money Talks: Measurement Frameworks for Smarter Influencer Investment,” will bring together representatives from SHEIN, Church & Dwight, and Expedia Group to discuss how brands are integrating advanced analytics to measure the impact of influencer marketing across the customer journey.
Cultural Relevance and Platform Strategy
The afternoon agenda will shift to broader strategic considerations, including a 1:30 p.m. mainstage presentation titled “Be on Social Without Being on Social,” exploring differentiated approaches to social media strategy.
At 2:50 p.m., “Tied to the Algorithm: How Brands are Diversifying their Content Strategy” will examine how companies are adapting to constant platform changes and algorithm shifts, featuring speakers from New Balance, Sprout Social, and Scribe.
Networking Opportunities
The event will include multiple roundtable discussions for invited participants, addressing topics such as social commerce, content strategy, and breaking down silos between PR and creator marketing.
The conference will conclude with an official party at Creatures Rooftop from 7:00 p.m. to 10:00 p.m., providing additional networking opportunities for attendees.
Creator Economy Live East brings together over 50 speakers from prominent brands, including Jim Beam, Fenty Beauty, Nestlé Health Science, and WeightWatchers, to provide tactical insights for brands seeking to optimize their creator partnerships.