After a decade of working with top YouTubers, Vedant Maheshwari kept encountering a specific problem: the technical barriers to video editing were keeping millions of potential creators off social platforms entirely.

“The biggest challenge I identified was just the sheer amount of time and effort it takes to edit video content manually,” Vedant explains. “You need a video editor with specialized knowledge of expensive software like Adobe Premiere Pro, which has a very steep learning curve. This entire process was out of reach for millions of people who couldn’t create content for their business or profession just because they didn’t know how to edit videos.”

His solution? quso.ai, a company that built AI solutions before AI became the tech industry’s favorite buzzword.

What started as an AI video editor has grown into a full-featured platform that serves content creators, marketing agencies, small businesses, and coaches. With a team of 10 distributed across the United States, India, and other regions, quso.ai now supports users from every country in over 25 languages.

Unlike many companies now racing to incorporate AI, Vedant’s approach has been consistently pragmatic. “In today’s day and age, everyone wants to jump on the hype train,” he says. “I feel that AI can be a good means to an end. If there is a real problem out there that people want solved, then AI can be used to solve that problem. But if you just go after AI for the sake of it because everyone else is doing it, then it’s very easy to lose track.”

While many AI enthusiasts envision a future where machines create everything, Vedant predicts a different outcome: “As humans, we crave human connections. That’s essential about us. What will happen is that people will start to develop this banner blindness or this resistance to AI content.”

An AI-Powered Creator Solution

The quso.ai platform comprises two integrated product suites, designed to address the entire lifecycle of content creation and distribution. 

“We’ve got a creative suite of products and we’ve got a social media suite of products,” Vedant details. “The creative suite is essentially a bunch of AI-powered workflows that allow you to repurpose your content or create content from scratch.”

These workflows include AI-powered video clipping, captioning, and format conversion—for instance, converting a YouTube video into an SEO-optimized blog post or creating a LinkedIn carousel from a simple prompt. 

As Vedant points out, the AI doesn’t just process content; it understands it. “We take your content or prompt or YouTube video, we transcribe it, we understand the context behind it, we understand who’s speaking at what point,” he explains. “Are they talking about something interesting? If they’re talking about something interesting, then can we add an emoji over there to increase engagement?”

Complementing the creative tools, the social media suite enables publishing across seven platforms with a single click—but with a crucial difference from other scheduling tools. 

“The AI is able to optimize your content according to each social media platform automatically,” Vedant notes. “The AI will automatically give you a different caption for TikTok, and it will give you a different caption for LinkedIn. It’ll give you a different caption for Instagram, and it will also suggest the best time for you to be posting.”

Beyond content creation and distribution, quso.ai’s AI analyzes performance across platforms to provide actionable insights. “We use AI to go through all of your social media accounts and give you a score and suggestions in terms of what things you can do better on your social media platforms,” Vedant says, noting the feedback loop for continuous improvement.

Maintaining Creator Voice and Identity

A common concern with AI-generated content is the loss of personal voice and brand identity. quso.ai addresses this through what Vedant calls “brand kits.” These features enable users to save their logo, colors, fonts, and brand voice within the software, which the AI then utilizes to generate consistent content.

“After you’ve used the AI to write four or five posts, the AI will automatically start understanding how you write things. And it will automatically keep getting better at it,” Vedant explains. 

According to him, this learning capability means the AI becomes more personalized over time, adapting to each creator’s unique style.

The platform also facilitates team collaboration, allowing up to 30 team members to work together within the software. 

“Our software becomes one source of truth for all social media creation as well as social media management,” Vedant says. “You can work on the videos, and then there’s someone else who’s working on the social media, and there’s someone else who’s working on the analytics. All of you can sort of work together in one place.”

Impact and Market Distinction

For brands and agencies using quso.ai, the efficiency gains translate directly to business growth. 

“We’ve seen that in a lot of cases, brands as well as agencies were able to create up to seven times more videos in the same amount of time,” Vedant shares. “If a typical video editor or a social media manager was taking 30 minutes to create a video, they are now able to do that in like three to four minutes.”

These time savings allow businesses to maintain a consistent social media presence without it becoming overwhelming. “Most businesses that work with us will sit with our software for two hours a week and create and publish content or schedule content for the entire week,” explains Vedant. “That helps them not worry about social media for the rest of the week, which is a major win.”

As Vedant shares, the impact can also translate to revenue growth, recounting how “one particular business was able to grow from just $2 million to $3 million in revenue by just posting more content online using our software.”

For agencies, quso.ai addresses a specific market need. “The biggest thing that we’ve learned from agencies is that most have clients who come to them asking for short-form content—can you help me get active on TikTok or [IG] Reels?” Vedant notes. “Our software makes that very straightforward. It becomes almost like click-and-done to make a short video and then post it online. So agencies are able to build much healthier margins and serve more clients.”

Additionally, quso.ai prioritizes simplicity. “Many of our competitors’ software has become fairly complicated over time. There are just a lot of things happening,” Vedant observes. “What we hear constantly as feedback from our customers is that they love us for the fact that our software remains very easy and simple to use and that we’ve not filled it up with fluff just because we can.”

The AI also becomes more personalized over time. “After a few months of using our software, you will already start seeing a difference,” Vedant says. “And within a year or two, it will get so good at learning and understanding your kind of content that it will be able to give you suggestions and even make full-fledged videos where you then become the editor.”

Amplification, Not Replacement

Unlike many AI proponents who predict a future where AI replaces human creativity, Vedant envisions AI as an amplifier for human ideas. 

“I don’t think that the definition of a creator will change, but creators who don’t utilize AI will not be able to stand out in front of the world as much as a creator using AI will be able to do,” he predicts.

He uses the example of MrBeast, YouTube’s biggest creator: “He has these crazy original ideas for videos that he actually takes from idea to execution. AI can help you become a MrBeast faster because it will streamline the process, but you’ll still need to come up with those ideas.”

Vedant sees opportunities for further development in the creator space, particularly around personalized AI coaching. “A lot of creators still struggle to just start,” he observes. “I would definitely want to invent a coach that can work with you to help you become a creator. A personal AI coach that helps you in every step of the day.”

The tech entrepreneur sees AI’s impact on the creator economy as similar to another transformative technology: “With AI, we are unlocking the kind of major change that we saw with smartphones, where thousands of new businesses and new opportunities that did not exist in the past started to exist because of the smartphone. And with AI, that’s exactly where we are right now. We are at iPhone 1 or iPhone 2, and that’s how far it’s going to go over the next five to 10 years.”

Making AI Tools Available to Everyone

In line with his vision that “AI in the creator economy should be more accessible to everyone,” Vedant has implemented a freemium business model for quso.ai. 

“We run a subscription-based business where you can sign up for our product free of charge and use the product free of charge,” he explains. “In order to help you succeed with the software, we give you a specific number of free credits every month in your account.”

For users who require additional capacity, paid subscriptions range from $29 to $100 per month, depending on their usage requirements. “The reason we want to be free and have a very generous free tier for everyone is so that they’re able to at least try and see the difference,” Vedant explains.

This accessibility philosophy applies to his view of the industry itself: “The creator economy is not a zero-sum game. And that’s why more tools and more platforms need to be much more accessible for people.”

As Vedant concludes, “Nothing’s going to stop you from creating content apart from the fact that you just want to create content. If you want to do it, we will give you all the tools that you might need to make really good looking content and putting it out online without having to learn how to do social media marketing, without having to learn how to make thumbnails, and without having to learn how to edit videos.”