Stories By Cecilia Carloni
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Commentary
Creator Economy Live East Announces Full Agenda For August Event
June 20, 2025Creator Economy Live East has released its complete agenda for the upcoming August 6, 2025, event...
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Platform
TikTok Deadline Extended Again As U.S.-China Negotiations Continue
June 19, 2025TikTok is set to receive another 90-day reprieve on the enforcement of legislation requiring the platform...
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Commentary
Creator-Led Fashion Event Expands At VidSummit 2025
June 18, 2025Theorist and parent company Lunar X announced the return of “Creators in Fashion,” partnering with VidSummit...
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Brand
The Kids’ Table: Helping Creators Tap Into The Most Loyal Audience
June 18, 2025Left to Right: Michael Sammaciccia, Nikki Reed, Brent Coble, Angela Vargas, and Chris Viscardi. Image credit:...
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Agency
Meredith Jacobson: The Talent Connector Building Creator Economy’s ‘Professional Infrastructure’
June 17, 2025Creator economy strategist Meredith Jacobson has spent a decade building the invisible scaffolding that supports the...
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Platform
Binge Partners with TikTok for Content Distribution Strategy
June 16, 2025Binge is partnering with TikTok to debut the first episode of its new reality series “Billion...
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Platform
Snapchat Rolls Out New Creator Tools Including Auto-Save Stories, Timeline Editor
June 13, 2025Snapchat has introduced a suite of new creator-focused tools and features designed to enhance content creation...
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Agency
‘We Get It’ Aims to Elevate Creator Value Beyond Content Production
June 13, 2025Social media and influencer marketing professional Austin Null launched We Get It in May. The creative...
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Platform
Snapchat, McDonald’s Partner To Offer Rewards Members One-Month Snapchat+ Subscription
June 12, 2025Snapchat and McDonald’s USA have launched a partnership allowing MyMcDonald’s Rewards members to exchange points for...
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Technology
quso.ai: AI Pragmatist In A Hype-Driven World
June 12, 2025After a decade of working with top YouTubers, Vedant Maheshwari kept encountering a specific problem: the...
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Agency
Sun Yi: Teaching Creators To Build Businesses By Reverse-Engineering Content
June 11, 2025Sun Yi noticed something peculiar about his social media posts. Content that made people respond with...
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Influencer
This Gaming Creator Garnered Over 4 Million Subscribers From Childhood Roblox Play — Now She Champions Women In Gaming At VidCon
June 11, 2025IBella’s path to becoming one of YouTube’s prominent female gaming creators began with her sister’s obsession...
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Commentary
Report: How Recipe Bots Are Turning Instagram Into A Transactional Wasteland
June 9, 2025Recipe-sharing chatbots proliferate across Instagram as creators adopt automated messaging systems, according to an Eater report. ...
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Commentary
Federal Judge Blocks Florida’s Ban On Kids’ Social Media Accounts, Calling Law ‘Likely Unconstitutional’
June 6, 2025A federal judge has temporarily blocked Florida from enforcing a law that would ban social media...
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Influencer
Young Sports Content Creator From Vernon Awarded Memorial Scholarship
June 6, 2025Kyle Clark, a senior at Rockville High School in Vernon, Connecticut, has received the Bo Kolinsky...
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Agency
Dentsu Appoints Lebogang Moerane To Co-Lead ‘Culture-First’ Influence Strategy In South Africa
June 5, 2025Dentsu Creative South Africa has appointed Lebogang Moerane as Head of Social & Influence, effective June...
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Platform
TikTok Unveils Updates To Better Manage Content Recommendations
June 5, 2025TikTok has expanded its personalization features for the For You feed, rolling them out globally after...
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Commentary
14 Industry Leaders Weigh In: What Publicis’ Latest Creator Economy Move Really Means
June 4, 2025Publicis Groupe’s acquisition of Captiv8, an end-to-end influencer marketing platform, is seen by many in the...
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Agency
Narrators: The Tech Agency Tackling Scale Challenges For Brands In Southeast Asia
June 4, 2025Southeast Asian influencer marketing is forecasted to reach around $790 million this year, growing at a...
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Platform
TikTok Launches Interactive Fan Experience For Miley Cyrus’ New Album Release
June 4, 2025TikTok has unveiled an exclusive in-app experience coinciding with the release of Miley Cyrus’ ninth studio...
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Agency
Unpacking AWISEE’s Dedicated Influencer Scouting Service
June 3, 2025Multinational brands are increasingly partnering with specialized agencies as influencer marketing budgets continue to rise. The...
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Agency
As TikTok Shop Champions Rake In Millions, UpTik Challenges Brands To Seize Overlooked Opportunities
June 3, 2025TikTok Shop generated $33 billion in sales worldwide last year, of which $9 billion originated from...
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Influencer
How One Influencer’s Campaign Led To UK Vape Ban
June 3, 2025A single social media post by environmental influencer Laura Young has culminated in a UK-wide ban...
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Influencer
Identity Theft: Influencer Discovers Deepfake AI Account Stealing Her Wedding Photos
June 2, 2025Brooklyn-based content creator Kelly Stranick recently discovered an AI-generated Instagram account using her wedding photos with...
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Brand
How Creator Camp Secured A ‘Shark Tank’ Deal With Barbara Corcoran
June 2, 2025Creator Camp secured a $350,000 investment from Barbara Corcoran on “Shark Tank” in exchange for 18%...
