Stories By Cecilia Carloni
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Commentary
[REPORT] The Role Of Influencer Marketing In Driving The Global Luxury Market To $354 Billion In 2023
April 24, 2024The global luxury goods market reached $354.81 billion in revenues in 2023, up 13.5% from $312.63...
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Platform
From Registration To Fact-Checking: Snapchat’s Full-Court Press To Mobilize Young Voters In 2024
April 23, 2024As the 2024 U.S. elections are approaching, Snap has announced new features to empower its substantial...
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Platform
Instagram Unveils Promotional Tools To Help Creators Tap Into Their 2 Million Subscriptions
April 23, 2024Instagram has unveiled new tools to help creators promote and monetize their subscription offerings on the...
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Technology
Tech Entrepreneur Pours 10 Years Of Studying Social Media Into New Gen Z-Focused App
April 22, 2024Tiffany Zhong, a 27-year-old tech entrepreneur, has spent the past decade studying social media habits to...
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Brand
Taylor Swift X TikTok: Unpacking The ‘Tortured Poets Department’ Collaboration
April 22, 2024Pop superstar Taylor Swift has partnered with TikTok to deliver an immersive experience for her latest...
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Brand
Inside The Rise Of SMITH&SAINT: The Female-Led Powerhouse Redefining Talent Representation And Brand-Building
April 22, 2024SMITH&SAINT is a female-led talent and brand-building agency, founded in 2018 by Britt St. George and...
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Talent Collectives
Teamwork, Transparency And Brand Alignment: Unpacking Sintillate Talent’s An Award-Winning Influencer Agency’s Formula
April 19, 2024From Psychology Roots To Influencer Agency Pioneer Sinan Sahin’s path to founding one of the UK’s...
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Commentary
[REPORT] From Instagram To YouTube, India’s Creators Hold The Key To Billion-Dollar Brands
April 19, 2024A new study from Kofluence highlights how social media influencers and content creators are remolding several...
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Influencer
This 15-Year-Old Colombian-American Creator Finds Early Success On TikTok
April 18, 2024Isabella Escudero, a young content creator from Florida, is making waves on TikTok with her engaging...
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Brand
Thinkific’s The Leap Platform Harnesses AI To Streamline Creator Monetization And Unleash Entrepreneurial Potential
April 18, 2024For content creators worldwide, one challenge has remained persistent – converting creative passion into sustainable income....
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Brand
Clothing Brand Taps Influencer Moms To Celebrate Mother’s Day Through Fashion, Charity
April 17, 2024Women’s clothing brand Z SUPPLY has announced the launch of a Mother’s Day campaign. The “To...
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Commentary
TikTok Reveals Key Ingredient for Brands To Tap Into Massive Bilingual Audience
April 17, 2024A new study from TikTok and NRG highlights the effectiveness of incorporating Spanish-language elements into advertising...
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Brand
The End Of An Era? Fashion House Revolve Rethinks Coachella Camps And Influencer Trips
April 16, 2024Revolve once made an all-in bet on influencer marketing and scored big. Known for its influencer...
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Platform
Substack Podcasts Can Now Be Found On Spotify
April 12, 2024Spotify has announced a new partnership with Substack, allowing its podcast creators to distribute their free...
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Platform
Taylor Swift Songs Make TikTok Comeback Amid The Platform’s Dispute With Universal Music
April 12, 2024Swifties rejoice! Taylor Swift’s music has unexpectedly returned to TikTok after a 10-week absence from the...
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Brand
Ziff Davis Shopping Taps Influencer Network Mom Media To Ramp Up Its Retail Business
April 12, 2024Ziff Davis Shopping has announced a strategic partnership with influencer network Mom Media. The collaboration gives...
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Technology
Inside JD.com’s Multimillion-Dollar Strategy To Incentivize Video Content
April 12, 2024Chinese e-commerce juggernaut JD.com has announced an investment of 1 billion yuan ($138 million USD) to...
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Platform
Meta’s “Twitter Killer” Threads Calls On Developers To Sign Up For API Documents
April 11, 2024Meta’s social media platform Threads, dubbed the “Twitter Killer,” is calling on developers to get ready...
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Platform
Creators Call On Meta To Reconsider Political Content Limits On Instagram, Threads, And Facebook
April 11, 2024Numerous content creators, activists, and journalists have signed an open letter asking Meta to reverse its...
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Agency
How The Digital Dept.’s Merger Is Setting New Standards For Authenticity And Innovation In Influencer Marketing
April 10, 2024Industry Leaders Merge to Transform Creator Economy Two industry experts, Ali Grant and Sarah Boyd, have...
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Technology
Skillshare And Procreate Join Forces To Elevate Learning Around New Animation App
April 10, 2024In a bold stride towards democratizing creative education, Skillshare, the pioneering online learning platform, has joined...
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Brand
Mad Rabbit Taps Nearly 8,000 Brand Ambassadors To Promote Its Tattoo Care Products
April 9, 2024Tattoo care brand Mad Rabbit has tapped nearly 8,000 followers to serve as brand ambassadors. Founded...
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Strategy
Scotland Is Taking Tourism To Social Media Platforms And Tapping Influencers
April 9, 2024Scotland is shifting its tourism marketing strategy from physical visitor information centers to digital platforms like...
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Agency
YMU Talent Agency Unveiled Influencer Grace Beverly As The Latest Addition To The Entertainment Division
April 9, 2024YMU, the UK talent agency representing Simon Cowell and Claudia Winkleman, has signed social media influencer...
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Influencer
MrBeast’s Streaming TV Show “Beast Games” Will Feature A $5 million Prize
April 8, 2024YouTube star Jimmy Donaldson, known as MrBeast, struck a deal in March with Amazon MGM Studios...