Slipstream Music has announced a partnership with WexWorks Media to commercialize “Funny Song,” a viral hit that has accumulated over 42 billion social media views. The collaboration aims to extend the track’s licensing opportunities beyond digital platforms into the retail and entertainment sectors.

“Funny Song,” composed by British musician Thomas Hewitt Jones and owned by Slipstream, has become a significant digital phenomenon. Currently ranked as one of the most-played tracks on TikTok, the song has been featured in 32 million YouTube Shorts, 13 million TikTok videos, and 6 million Instagram Reels, as well as content created by celebrities such as Madonna, Niall Horan, and Britney Spears.

The audio clip has reached audiences in over 200 countries and generated nearly two million Spotify streams, according to the company.

Revenue Diversification Strategy

Jesse Korwin, Chief Revenue Officer at Slipstream, explains their approach to monetizing viral content across platforms with different business models.

“Our mission is to increase distribution for the artists on our platform by removing restrictions and allowing creators, businesses, and brands to use their music in content on any platform anywhere in the world,” Jesse tells Net Influencer.

The company monetizes “Funny Song” through multiple channels: direct licensing for commercial use, synchronization opportunities in entertainment, and expansion into physical products and brand collaborations.

Creator Economy Focus

Slipstream positions its licensing platform as creator-centric, offering legal access to viral sounds without the complications of copyright. The company provides a library of cleared music tracks that can be used across major platforms without restrictions.

“We provide a fully cleared library of music where every track, including viral hits, is able to be used on platforms like YouTube, Instagram, TikTok, and more without restriction. That means no takedowns, no copyright strikes, and full peace of mind,” Jesse states.

Revenue Sharing Model

The partnership emphasizes equal revenue participation for original artists. According to Jesse, composer Hewitt Jones will receive equal benefits from commercial opportunities generated through the partnership.

“We are an artist centric company and one of our pillars is to create win-win-win scenarios – the client/creator has to win by getting to use the music, Slipstream has to win by helping our customers and making money, and most importantly the artist has to equally benefit from a revenue perspective,” notes Jesse.

Having already appeared in the trailer for “Paddington in Peru,” the track is positioned for additional entertainment adaptations, including television and animated content. Matt Wexler, founder and CEO of WexWorks Media, aims to replicate the licensing success of other viral phenomena with “multi-format, global appeal.”

“It has the kind of organic global reach you can’t manufacture and now, with Slipstream, we’re turning that momentum into cross-category, long-term IP,” Wexler says.