Strategy

Marketing Integration: How Tuff Transforms Campaigns Into Growth Engines

Creative brand teams know how to deliver compelling narratives. Performance teams, on the other hand, leverage...

Commentary

Influencer Marketing Spend To Grow In 2025, Along With Rise Of Local & Niche Creators

U.S. influencer marketing spending will grow 14.2% to $9.29 billion in 2025, excluding paid media amplification...

Influencer

Gabby Beckford On How Creators Should Build Their Businesses In A Maturing Creator Economy

For creatorpreneur and Packs Light founder Gabby Beckford, creators are not just content machines anymore; they...

Agency

Whalar Group’s Sixteenth Launches Sports Division to Empower Athletes in the Creator Economy

Sixteenth, a division of Whalar Group, has launched Sixteenth Sports, a new division that will redefine...

Commentary

Over 90% of Internet Users Watch TV Content via Streaming, Highlights Shifting Digital Content Consumption 

New research from We Are Social reveals significant changes in how people consume digital content, with...

Platform

British Parents Sue TikTok Over Viral Challenge Deaths

A group of British parents filed a wrongful death lawsuit against TikTok and its parent company,...

Brand

Bucket List Publications: Empowering A New Family Travel Content Category

“The idea of traditional jobs has really kind of gone out the window,” says Lesley Carter,...

Technology

SwayID: The ‘Seatbelt’ For Safeguarding Influencer & UGC Marketing In Times Of Trust Crisis

The creator economy has hit a critical inflection point. The U.S. Federal Trade Commission (FTC) has...

Commentary

Sundance 2025 Embraces Creator Economy With Dedicated Event, Highlights Industry Trends

Leading YouTube creators Sean Evans, Rhett McLaughlin, and Link Neal shared insights on content monetization and...

Commentary

The Rise Of Specialized Creator Economy Consulting: Why Experience Trumps Traditional Advisory

What qualities should a good creator economy consultant possess? According to Saeyoung Cho, founder of Moonshot...

Commentary

Time’s Up for TikTok? The Fate of the Platform, According to Experts

This is the saga that keeps on giving. Before the ban, rumors twirled about whether it...

Talent Collectives

Alon Shtruzman: Individual Creators, Not Networks, Will Lead Future of Entertainment 

After more than three decades in Television with roles at Viacom, Nat Geo, Fox, Hot Telecom,...

Influencer

Most-Followed TikTok Star Khaby Lame Appointed UNICEF Goodwill Ambassador 

TikTok’s most-followed personality, Khaby Lame, joined UNICEF as a goodwill ambassador, bringing his audience of 162...

Influencer

The Responsibility of Content Creators in Crisis Situations – 13 Experts Chime In 

When automotive content creator Alex Choi’s raw footage of the Pacific Palisades fire and scenes of...

Brand

NFL Tap League Legends To Expand Content Program

The NFL is expanding its content creation program, in collaboration with YouTube, to include former league...

Platform

Threads Profile Photo Tagging Update Good For Engagement

Meta’s Threads platform has launched profile tagging for photos, enabling users to link to other profiles...

Technology

Linqia Enhances Technology Platform With Creator Intelligence

Linqia has introduced Creator Intelligence, a scoring system that measures influencer marketing performance through customizable metrics...

Commentary

Creator Economy Takes Center Stage At NAB Show 2025 With Dhar Mann, Expanded Creator Lab

The NAB Show has announced Dhar Mann, Forbes’ Top Creator of 2024, as a featured speaker...

Commentary

Creators Legal: Simplifying Legal Protection For Content Professionals

“We talk to a lot of different companies that say legal seems to be the most...

Agency

Creating New Pathways In Sports Marketing: Noah Schwartz’s Vision For Touch Grass Sports

“I identified this white space between professional athletes and content creators in sports,” explains Noah Schwartz,...

Commentary

The Creator Economy In 2025: Perspectives From Industry Leaders And Stakeholders

There is certainly no shortage of optimism as far as the creator economy in 2025 is...

Technology

Building The Gaming Creator Infrastructure: How Cloutboost Powers Gaming Influencer Marketing

“The beauty of gaming marketing is that unlike e-commerce, where you have limited data points, gaming...

Technology

Will Keenan On COY Creator’s  Creator-Centric Formula For Success 

Barely a minute into a conversation with Will Keenan, one easily gets the impression that the...

Technology

LoudCrowd Reimagines Shopping Experience And Brand Growth With Creator Storefronts 

The creator economy has had such a pervasive impact on many aspects of our lives. Media...

Agency

The Rise Of B2B Creator Management: How The Wishly Group Is Transforming LinkedIn’s Creator Economy

“If you’re not even thinking about influencer campaigns to shift people’s mindset and speed up your...