Saudi’s KLIQ raised $2.25 million in seed funding to scale its AI-powered influencer marketing platform, per Waya Media. The Saudi startup, co-founded by Asma’a AlMaraghi, secured backing from Sanabil Venture Studio, a subsidiary of Sanabil Investments, in partnership with Stryber.

The company builds technology to streamline the entire influencer marketing workflow, from creator discovery through performance tracking.

The investment aligns with Saudi Arabia’s broader “Vision 2030” strategy, which includes substantial investment in attracting global content creators and entertainment properties. The kingdom reports a 40% year-over-year increase in seven-figure earning YouTube creators as of December 2024.

Platform Addresses Industry Challenges

KLIQ’s platform employs AI to analyze campaign goals, context, and audience data to match brands with appropriate creators. For marketing teams, the system consolidates campaign management into a single dashboard with data-informed decisions and real-time measurement.

Content creators benefit from payment guarantees, transparent timelines, and comprehensive visibility into campaign expectations.

“Our platform is designed to make influencer marketing effective and data-driven, ensuring every brand’s voice reaches the right people and content creators are fairly compensated for their talent,” said AlMaraghi, who serves as CEO.

Development Roadmap

The investment supports KLIQ’s efforts to redefine brand-creator collaborations through increased transparency, automation, and measurable outcomes. The company’s technology roadmap includes:

• Enhanced personalization for brand-creator matching
• Expanded reporting capabilities
• New features giving creators greater control over campaign management and delivery

KLIQ’s funding comes as major creators like MrBeast formalize partnerships in the region, including a recently announced collaboration with Riyadh Season 2025 to develop exclusive content and physical attractions. The Saudi Tourism Authority has also established formal programs to engage international influencers in promoting the kingdom’s offerings across digital platforms.

KLIQ positions itself as a full-lifecycle solution, addressing challenges around creator discovery, contracting, execution, and performance measurement in the rapidly evolving influencer marketing sector.

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