Hypefy AI, a Croatia-based platform that automates Influencer Marketing campaign execution, has raised $7.2 million in a Series A round led by AYMO Ventures. Existing investors Interactive Venture Partners, Oktogon Ventures, and Euroventures also participated, alongside earlier backers Fil Rouge Capital and angel investor Dražen Pehar, per Tech.eu.

The round follows an approximate $1.8 million seed raise in January 2025, when the company operated in 13 markets and counted more than 80 clients, including NIVEA, Henkel Schwarzkopf and Croatian beverage brand Cedevita. Hypefy has since expanded to 43 countries, supporting thousands of campaigns and generating more than 700 million impressions. Its client roster now includes Unilever, ABOUT YOU, Philips, PepsiCo, McDonald’s, and Samsung.

Founded by Stjepan Zelić, Filip Špiranec and Davor Šibenik, Hypefy uses AI to manage the operational side of influencer campaigns: creator discovery, outreach, pricing, onboarding, contracting, content review, performance tracking, reporting and payments. Brands set the brief, budget and approvals; the platform handles execution across markets.

“We built Hypefy so a brand can describe what it wants to achieve, stay in control of the key decisions, and let AI manage everything operational,” said Zelić, who serves as the company’s CEO. “We started from Croatia, outside the usual AI and adtech hubs, but from day one we built for global campaigns. This investment helps us scale to a category-defining technology in fully managed creator marketing.”

The company will use the new funding for product development, international expansion, and team growth across Europe, the United States, and other markets. Hypefy had grown its team to 18 employees at the time of its seed round.

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