Later and Mavely announced their first collaborative conference focused on creator commerce, scheduled for November 3 in Chicago. The event represents the first major joint initiative since Later’s acquisition of Mavely in 2024.
The “Swipe Up” Creator Commerce Summit aims to provide creators with tools to monetize influence and build sustainable businesses. The one-day event includes panels, workshops, and networking opportunities designed for creators, brands, agencies, and industry partners.
“Creators are the backbone of the digital economy, but they’re often forced to navigate fragmented tools, unpredictable revenue streams and missed opportunities on their own,” says Evan Wray, co-founder of Mavely and President of Later.
The summit evolves from previous Later and Mavely creator meetups into what organizers plan as an annual flagship event.
Workshop content focuses on affiliate marketing success strategies and methods to future-proof creator businesses against changing algorithms and industry trends. Sessions emphasize content ownership, revenue diversification, and building lasting relevance.
Target Audience
The event targets what Later and Mavely term the “Everyday Influencer” – content creators building audiences, small businesses converting followers to customers, and brands seeking long-term creator partnerships beyond one-time posts.
According to Wray, “This summit is about building real relationships, sharing actionable strategies and showing creators that they have a partner in us. For brands, it’s an opportunity to engage with creators and see firsthand how strong partnerships lead to measurable outcomes.”
Business Context
The summit represents a strategic integration of Later and Mavely’s business operations following the 2024/2025 acquisition. By combining their creator communities, the companies aim to demonstrate their combined platform strengths while facilitating direct connections between brands and creators.
The event structure, featuring both educational content and structured networking opportunities, reflects the companies’ focus on commerce-driven creator relationships rather than purely content-based influencer marketing.
Cecilia Carloni, Interview Manager at Influence Weekly and writer for NetInfluencer. Coming from beautiful Argentina, Ceci has spent years chatting with big names in the influencer world, making friends and learning insider info along the way. When she’s not deep in interviews or writing, she's enjoying life with her two daughters. Ceci’s stories give a peek behind the curtain of influencer life, sharing the real and interesting tales from her many conversations with movers and shakers in the space.
Later and Mavely announced their first collaborative conference focused on creator commerce, scheduled for November 3 in Chicago. The event represents the first major joint initiative since Later’s acquisition of Mavely in 2024.
The “Swipe Up” Creator Commerce Summit aims to provide creators with tools to monetize influence and build sustainable businesses. The one-day event includes panels, workshops, and networking opportunities designed for creators, brands, agencies, and industry partners.
“Creators are the backbone of the digital economy, but they’re often forced to navigate fragmented tools, unpredictable revenue streams and missed opportunities on their own,” says Evan Wray, co-founder of Mavely and President of Later.
The summit evolves from previous Later and Mavely creator meetups into what organizers plan as an annual flagship event.
Notable Speakers and Content
Keynote speaker Krista Williams, a self-love coach, headlines the event. Panelists include Varshini Satish, Lead of Talent Partnerships at Snapchat; Lauren Vilips, Creator Acquisition Strategist; and ‘top-performing’ Mavely creators Kallie Davis, Keesh Deesh, and Jen Taylor.
Workshop content focuses on affiliate marketing success strategies and methods to future-proof creator businesses against changing algorithms and industry trends. Sessions emphasize content ownership, revenue diversification, and building lasting relevance.
Target Audience
The event targets what Later and Mavely term the “Everyday Influencer” – content creators building audiences, small businesses converting followers to customers, and brands seeking long-term creator partnerships beyond one-time posts.
According to Wray, “This summit is about building real relationships, sharing actionable strategies and showing creators that they have a partner in us. For brands, it’s an opportunity to engage with creators and see firsthand how strong partnerships lead to measurable outcomes.”
Business Context
The summit represents a strategic integration of Later and Mavely’s business operations following the 2024/2025 acquisition. By combining their creator communities, the companies aim to demonstrate their combined platform strengths while facilitating direct connections between brands and creators.
The event structure, featuring both educational content and structured networking opportunities, reflects the companies’ focus on commerce-driven creator relationships rather than purely content-based influencer marketing.
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