Platform

TikTok Studio Adds Multi-Camera Streaming With Simple QR Code Setup

TikTok is streamlining multi-camera live streaming capabilities through its TikTok Studio desktop application.  The platform now...

Brand

Pacsun Spotlights Fashion, Music At Rolling Loud California 2025 With Exclusive Livestream Content

Pacsun expanded its presence in youth culture through multiplatform content initiatives at Rolling Loud California 2025,...

Agency

TryMus Group: Focusing On Long-Term Relationships And Content Depth In Influencer Marketing

TryMus Group is a Toronto-based social media and influencer marketing agency launched in 2016 and specializes...

Influencer

Gen-Z Influencer Kat Abughazaleh Eyes Congressional Seat, To Leverage Social Media Platforms In Election Bid

Kat Abughazaleh, a 26-year-old social media commentator known for her political content on TikTok, announced her...

Influencer

UK Influencer Chloe Walsh Expands Beauty Brand To Multi-Functional Brick-And-Mortar Shop

Chloe Walsh, 26, is set to open a new store for her beauty brand, Clomaná Beauty,...

Technology

Plannin.com: Enabling Lifetime Earnings For Travel Creators Through Audience Bookings

Are travel creators facing a disconnect between their influence and their income?  Most affiliate programs cut...

Influencer

TikTok Influencer Alix Earle Files $1M Lawsuit Against Gymshark Over Terminated Agreement 

TikTok influencer Alix Earle has filed a $1 million lawsuit against British fitness brand Gymshark, claiming...

Commentary

TikTok Shop Drives Over $700 Annual Spend Per User, Research Shows

PartnerCentric’s new research, surveying 1,002 Americans aged 18-60, reveals that 37% of TikTok users have purchased...

Brand

Cetaphil Pivots To Community Engagement With SkinLabs Campaign 

Galderma's skincare brand Cetaphil launched a science-focused experiential marketing initiative in response to consumer research findings,...

Influencer

The Psychological Strategist: How Hannah Houg Turns Human Behavior Into Profitable Content

Behind every million-dollar ad campaign lies a fundamental truth about human behavior. Hannah Houg has built...

Brand

Guinness Smooth Taps Uganda Influencers For Upcoming ‘Make It Yours’ Campaign

Guinness Smooth has introduced a new brand identity and announced partnerships with prominent Ugandan creative talents...

Brand

Oregon State Athletics Relaunches NIL Marketplace To Facilitate Brand Deals For Student-Athletes

Oregon State University Athletics has partnered with Teamworks Influencer to relaunch "The Woodshop," a marketplace designed...

Platform

YouTube Launches Initiative To Enhance Youth’s Online Experience And Promote Quality Content

YouTube has partnered with over a dozen regional content creators and distributors from ten countries to...

Brand

Inside Vestiaire Collective’s Mission To Educate Creators On The True Costs Of Fast Fashion

On TikTok alone, the #haul hashtag has accumulated well over 60 billion views, with creators unpacking...

Technology

Bridging Global Creator Divides: How Dreaminfluence And Irvine Partners Are Connecting Creator Economies

A Nigerian nano-influencer earns stable U.S. dollars through a Danish technology platform, while a South African...

Platform

Ontario Schools Win Key Motion In Tech Company Lawsuits

Ontario school boards have overcome a significant legal hurdle in their lawsuit against major social media...

Platform

South Korea’s Educational Content Creators Get Boost From New YouTube Initiative

YouTube is launching an "Education Expert Creator Support Program" in South Korea, partnering with the Teachers...

Agency

How Komodo’s ‘The Journey’ Is Changing Tourism Marketing Through Interactive Creator Content

Six Australian influencers land in Singapore. They compete in daily challenges broadcast directly to TikTok. Millions...

Influencer

‘The O’Neal’s Way’: The Story Behind The Food Creator Taking Over Social Media 

"I never in my wildest dreams would have even thought people would have taken a liking...

Commentary

UTA Sports Teams Join Forces With Teamworks Influencer For NIL Initiative

The University of Texas at Arlington has launched the Makin' Bucks Exchange program in partnership with...

Brand

The Science Behind Virality: FlightStory’s Systematic Approach To Creator Success

With over 21 million followers and over one billion streams across platforms, “The Diary of a...

Commentary

Legal Experts To Address Legal Complexities In The Creator Economy

Four prominent intellectual property attorneys are set to share expertise on name, image, and likeness (NIL)...

Agency

Authenticity Over Algorithms: GRAE Entertainment’s Content Strategy

When a girl collecting yellow crayons of a specific shade garners millions of views on TikTok,...

Agency

The Digital Dept. Eyes More Robust Revenue Streams For Creators With Launch Of Specialized Unit

Influencer

Beauty, Business, And Burnout: Mirta Miler’s Raw Look At Creator Life

Mirta Miler’s life seemed set on a traditional business path until her years-long after-hours hobby of...