Commentary

Adrien Vincent On Decoding France’s Creator Economy With B2B Media SocialRama 

After more than two decades in media, data, and digital advertising, Adrien Vincent decided to tackle...

Influencer

How Rowan Ellis Turned Queer Video Essays Into A Platform For Deep Thinking And Digital Solidarity

Rowan Ellis has built a digital space where complex ideas feel accessible, necessary, and deeply human....

Commentary

90% Of U.S. Consumers Open To Short-Form Video On Publisher Sites Beyond Social Media, Survey Shows

A survey of more than 1,000 U.S. consumers finds that 90% are open to seeing short-form...

Commentary

Instagram Now Reaches Half Of U.S. Adults

Instagram now reaches 50% of U.S. adults, joining YouTube and Facebook as the only social media...

Agency

How GravitasQ Is Empowering TikTok’s Next Generation Of Streamers

When Dipesh Pattni decided to pivot his marketing agency toward TikTok Live, the move looked like...

Agency

SuperHeroes Expands Creative Universe With LOIS, A Human-Crafted Answer To The AI Boom

When Rogier Vijverberg co-founded SuperHeroes in 2009 in Amsterdam, his idea was simple but contrarian: save...

Talent Collectives

Simon Yoxall On Building A Social-First Agency With Creator DNA At NewGen

After spending nearly 15 years at Iris Worldwide, Simon Yoxall left to find a place that...

Influencer

Pro League Network To Launch 24/7 Channel On Amazon Prime, Expand Creator-Led Sports Programming For 2026

Pro League Network (PLN) announced a 24/7 FAST channel on Amazon Prime’s platform ecosystem launching in...

Influencer

The Renovation That Became A Business: How Anna & Philipp Built a Creator-Led ‘Chateau’ Empire

Life at the “chateau” (a French country house) was never meant to unfold on camera, yet...

Agency

From Influence To Ownership: Jeff Frommer’s Bet On Creator Equity

Jeff Frommer, a serial entrepreneur, wants to move creators beyond paychecks in an industry built on...

Commentary

Creator Platform Stan Announces Annual Award Winners For Community Leaders, Rising Stars

Creator platform Stan announced the winners of its annual 25 in 25 Awards, honoring creator-entrepreneurs across...

Commentary

Influencers Sway One In Four Irish Shoppers During Sales, Survey Finds

Social media influencers have established themselves as significant drivers of consumer purchasing behavior during sales periods,...

Strategy

YouTube Science Channel ‘Veritasium’ Expands Into Tabletop Gaming With Kickstarter Launch

Veritasium, a YouTube science channel with nearly 20 million subscribers and over 40 million monthly views,...

Technology

Startup Gaggl Champions ‘Creator-Hosted TV’ To Bring Gen Z Back To Watching Together

Greg Miall has spent his career building media businesses through every major shift in how people...

Agency

Swiss Agency Kingfluencers Looks Beyond Likes As Gregor Doser Pushes For Measurable Impact

When Gregor Doser joined Kingfluencers as Chief Commercial Officer, he saw a rare opportunity to unite...

Commentary

Syracuse Creator Economy Center Opens With Influencer Jon Youshaei Delivering Inaugural Keynote

Syracuse University officially launched its Center for the Creator Economy November 12, with content creator and...

Technology

Influencer Marketing Platform The Cirqle Secures Direct Integration With Meta’s Creator Marketplaces

The Cirqle, an influencer marketing platform, launched the first direct integration with Meta‘s Facebook and Instagram...

Platform

Snap Revives 2D Comic Bitmoji For Snapchat+ After User Demand

Snap Inc. is bringing back the classic 2D Bitmoji experience for Snapchat+ subscribers (16M+) through a...

Agency

Why Stride Social Is Betting On Micro-Creators To Redefine Influencer ROI

Alex Hendy knows the creator economy from both sides of the screen. As a TikTok personality,...

Agency

Sambhav Chadha Breaks Down Augmentum Media’s Playbook For Health & Wellness Brands

Augmentum Media was born out of a frustration familiar to anyone scrolling through social media: influencer...

Platform

Inside Vylit’s Push To Blend Monetization, Privacy, And AI For Adult Creators 

Ami Gan stepped down as CEO of OnlyFans in 2023, leaving behind one of the creator...

Brand

Microsoft Taps Top Influencers To Boost Copilot In Consumer AI Battle With ChatGPT

Microsoft is recruiting major social media influencers to promote its Copilot AI assistant as it seeks...

Agency

Trust Over Trends: How Anda Vlasaku’s Saku Agency Turns The ‘Right Fit’ Into Long-Term ROI

Amid influencer fatigue and AI-driven marketing shifts, London-based Saku Agency has built a business around one...

Commentary

TravelCreatorsX To Launch First Creator Summit Inside U.S. Travel Adventure Shows

TravelCreatorsX is debuting as the first influencer and travel creator summit hosted within the Travel Adventure...

Influencer

From Code To Console: How Aldo Geo Built A Streaming Career Fueled By Humor And Heart

Before tens of thousands of viewers tuned in to watch him stream, Aldo Geo (@_aldogeo_) was...