Keith Lee, a TikTok food influencer with more than 17 million followers, is launching a weekly video podcast with Vox Media that will document how he and his family run their food-touring business, per Variety.

Lee announced the partnership at SXSW, appearing alongside his wife, Ronni Lee, on the Vox Media Podcast Stage in Austin. He said he first began discussing the project with Vox Media at the 2025 Cannes Lions advertising festival.

The podcast, which does not yet have a title or specific launch date, is set to debut in spring 2026. It will follow Lee, his wife, and other family members across their food tours, which have covered more than 30 cities in 10 countries. On some days, the tours include visits to as many as 12 different establishments.

“I feel like you see only 5% of what we do,” Lee said in a statement. “The deeper message we’re touching is family that works together.”

The influencer rose to prominence through restaurant reviews on TikTok, where he focuses on local and independently owned establishments. He was named TikTok’s “Creator of the Year” at the platform’s inaugural TikTok Awards in December. Prior to his media career, Lee spent 10 years as a professional mixed martial arts fighter with Bellator MMA.

Business Expansion

The podcast launch comes as Lee pursues several parallel business ventures. His family’s inaugural food-and-music festival, Familee Day, is scheduled for May 16 in New Orleans. Lee and his family have also recently invested in the Brooklyn Dumpling Shop restaurant chain.

“This year is heavy on business-building,” Lee said.

In October 2025, Lee signed with UTA for representation across all areas, including his company, FamiLEE Media. UTA’s mandate covers production, consumer products, live events, and touring. His existing brand partnerships include Pizza Hut, Chipotle, DoorDash, Gatorade, Wingstop, and Microsoft.

Lee’s management firm, V1sion Ventures, continues to handle content strategy and brand deals. He has appeared on the 2025 TIME100 Creators List, The Hollywood Reporter’s Most Influential Creators, and Forbes 30 Under 30.