Creator Exchange (CreatorX) has begun onboarding creators, networks, and advertisers ahead of Podfest (Jan. 15-18) in Orlando, introducing a platform designed to connect brands with podcast, video, and social media creators through multiple buying models. The platform supports CPA (Cost Per Action), CPM (Cost per Mille), hybrid, and fixed-price purchasing options, positioning itself as an exchange rather than a traditional marketplace.

In a press release, CreatorX says it aims to match supply and demand dynamically while providing performance data to both creators and advertisers. The company is attending Podfest to meet with creators and partners ahead of a broader announcement later this year.

Initial Network Partnerships and Target Users

Creator Exchange has secured inventory from several podcast networks and shows, including Colture Podcast Network, Fable & Folly, Mercury, and Genuina. Additional creators and networks will join the platform following Podfest.

CreatorX targets three primary user groups: creators seeking flexible monetization options, networks requiring sales support, and brands testing new audiences or scaling creator-led performance campaigns.

The platform provides revenue opportunities beyond traditional audio and video placements, extending across podcast, video, and social media channels.

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