Druski, the comedian Rolling Stone named the most influential creator of 2026, has entered an equity and multi-year strategic partnership with instant commerce company Gopuff.

Under the deal, Druski will work with Gopuff to launch exclusive products and consumer experiences built around his audience, and will help expand the brand’s reach through his Coulda Been Records and 4Lifers Entertainment properties. Gopuff will apply its commerce and distribution infrastructure to bring products tied to Druski’s creative projects to fans.

“Gopuff has always been my go-to platform, so partnering together felt like a natural next fit,” Druski said in a press release. “I’ve watched Gopuff redefine the commerce industry and I’m proud to bring my creative ideas to the table and work together with the team to deliver unique products and experiences for their consumers.”

Yakir Gola, Gopuff’s co-CEO and co-founder, framed the arrangement as a shared venture rather than a standard sponsorship. “We see this as a true creative and commercial partnership,” he said. “Our role is not to simply appear in Druski’s world, but to help add to it, while building entirely new ones together.”

The partnership builds on an existing relationship. Druski has used Gopuff in his daily routine, and the two previously collaborated on the “HARD PASS” campaign with Tom Brady for the Super Monday Off Coalition, which advocated making the day after the Super Bowl a national holiday. Gopuff said that relationship is now evolving into a long-term one built around shared strategy.

Druski joins a roster of celebrity Gopuff partners that includes Brady, Giannis Antetokounmpo and Cole Palmer. The company describes its role with these partnerships as a build-and-distribution partner for talent looking to launch and scale their own brands, combining a creator’s audience and intellectual property with Gopuff’s product development, merchandising and retail capabilities.

The deal lands a month after Druski signed an extended partnership with PrizePicks on a new commercial series called “WHATCHU ON,” set to run through the football season.

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