PrizePicks has launched a new commercial series starring comedian Druski (Drew Desbordes) to mark an extended partnership with the sports entertainment company. The campaign arrives days after Rolling Stone named Druski the most influential creator of 2026, ahead of iShowSpeed and Hasan Piker.

The new ads, part of a campaign called “WHATCHU ON,” show Druski making picks on the PrizePicks app across everyday settings, including at home, at work and on the golf course. The spots will air nationwide through the football season.

“Our relationship began years ago because he was a PrizePicks player himself who believed in what we were building,” said Joey Molko, PrizePicks’ SVP of Partnerships, in a press release. “He has become one of the biggest stars in the world, and we are thrilled to continue to work together to create moments that will have everyone talking.”

Druski said the extension reflects an ongoing fit between the brand and his content. “I’ve always been intentional about working with brands that genuinely connect with my interests, and everyone knows I love sports and have been a fan of PrizePicks since the early days of their business,” he said.

Druski became a PrizePicks brand ambassador in 2024 after organically referencing the company across his social channels for years prior. PrizePicks has also installed a 10-foot statue of the comedian at its Atlanta headquarters, depicting a layup from the 2025 NBA All-Star Celebrity Game that circulated widely online.

PrizePicks, which bills itself as the “#1 daily fantasy sports platform” in the U.S., said the partnership extension reflects its continued investment in creator-driven marketing. The company noted its 2025 iCAP accreditation from the National Council on Problem Gambling as part of its responsible gaming efforts.

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