Brand

Expedia Names iShowSpeed Official Travel Partner in Multi-Phase Global Creator Campaign

Published on April 30, 2026

Expedia has announced a multi-phase global partnership with content creator iShowSpeed, making the platform his official travel partner and launching a dedicated campaign hub targeting Gen Z travelers.

The campaign centers on Exspeedia.com, a custom website where fans can track iShowSpeed’s travels, book trips through Expedia, vote on future destinations, and enter a sweepstakes for a chance to meet the creator in person. Two winners, selected from residents of the United States, Canada, and Mexico who book and complete a trip through the site, will be announced by the end of September 2026. Each winner may bring one guest.

Expedia also launched an @Exspeedia_ handle on TikTok to distribute content from the partnership across social channels.

Caribbean Livestream Kicks Off the Deal

The partnership launched April 29 with a 12-hour livestream on iShowSpeed’s YouTube and Twitch channels, during which the creator traveled across four Caribbean destinations: Dominica, Guadeloupe, St. Kitts and Nevis, and St. Maarten. The stream ran from 7:40 a.m. to approximately 7:40 p.m. EST, with Expedia branding placed on planes, boats, jet skis, and dune buggies used throughout the trip.

iShowSpeed, who has more than 150 million followers across platforms, addressed his audience directly in a statement accompanying the announcement.

“Travel should be for everybody,” he said. “My fans come from everywhere, and a lot of them don’t always think seeing the world is possible. Expedia makes travel feel accessible and easy, and together we’re showing my community that the world is open to them.”

Expedia’s Rationale

Natalie Wills, SVP of Brand Marketing and Creative at Expedia Group, framed the deal as a deliberate move to reach younger travelers through creator-led content.

“Travel inspiration today comes from creators who bring their audiences along in real time,” Wills said. “By partnering with iShowSpeed as his Official Travel Partner, Expedia is meeting young travelers where they already are.”

Financial analysis firm Simply Wall Street noted the iShowSpeed partnership directly targets Gen Z at a moment when travel discovery is shifting toward creators and social channels, and that it could support better marketing efficiency by driving more direct and app traffic over time. The firm also cited elevated customer acquisition costs as an ongoing risk for Expedia, regardless of the partnership’s performance.

iShowSpeed’s Livestream Reach

Stream Charts data illustrates the viewership scale iShowSpeed brings to travel-focused livestreams.

His Africa tour, conducted across roughly 118 hours of IRL streaming on YouTube and Twitch, generated 16 million hours watched. A single stream covering the Africa Cup of Nations final peaked at 418,300 concurrent viewers on YouTube, placing it among his top 10 most-watched streams.

His Europe Part 2 tour in 2025 produced over 9 million hours watched, with a peak of more than 500,000 concurrent viewers across both platforms. According to Stream Charts data, iShowSpeed’s global tour-style streams from 2022 through 2025 have generated more than 43 million hours watched.

Next Steps

Expedia said the campaign will continue beyond the Caribbean, with iShowSpeed’s travels extending to North American cities. The company described the overall structure as spanning paid, owned, and earned channels rather than a conventional influencer endorsement.