A collaboration between creator Dhar Mann and Old Navy has moved from a live brand experiment into a formal, creator-led video series on YouTube.

The project originated during Advertising Week NYC in October, when Mann developed and executed an Old Navy concept live on stage. Following that presentation, the teams expanded the idea into a four-episode series titled “Old Navy vs. Designer.” The episodes will be released on Mann’s YouTube channel and across additional social platforms.

The format places Mann on camera in “man-on-the-street” segments, asking participants to identify whether outfits worn by models are from Old Navy or designer labels. The series includes appearances from other creators, including Rebecca Zamolo and the Anazala Family, and targets Mann’s Gen Z-heavy audience.

“This partnership with Old Navy didn’t start with a typical brief,” Mann said in a statement. “It started with an idea we brought to life in real time in front of a live audience, and Old Navy trusted our creative vision enough to keep building it into something bigger.”

The collaboration represents the first phase of a longer-term partnership, according to people familiar with the plans, with additional projects already in development.

Fit With Gap Inc.’s Creator Strategy

The series launches as Gap Inc. continues to expand its creator-focused marketing infrastructure across brands, including Old Navy, Gap, Banana Republic, and Athleta. 

In October, the company introduced a centralized creator affiliate and advocacy program designed to combine commissions, product access, and content collaboration across its portfolio.

“Creator-led storytelling lets us show up with entertainment, authenticity, and cultural relevance, not just paid reach,” said Damon Berger, Head of Consumer Digital Engagement at Gap Inc. “When you invest in a trusted creator relationship, and a series audiences want to watch and share, you don’t just run an ad – you build belonging, spark conversation, and reach new audiences.”

The Old Navy series follows Mann’s July 2025 agreement with Samsung TV Plus, which marked the platform’s first original content deal with a digital creator. That partnership includes 13 exclusive episodes produced specifically for the free, ad-supported streaming service, underscoring Mann’s growing role across both brand-led and platform-led content initiatives.

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