Stories By Cecilia Carloni
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Agency
Greenlight Group: How Middle School Friends Manage A Star-Studded Roster Of 200M Followers And 70B Views
December 2, 2024With social media platforms driving rapid industry changes, Greenlight Group has established itself as a leading...
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Influencer
TikTok Artist Matt Taylor Reveals How Late-Night Whisper Videos Led To Building A Community Of Millions
November 28, 2024During our in-depth conversation with Matt Taylor, they share their transformation from making videos in their...
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Platform
U.S. Federal Appeals Court to Rule on TikTok Ban Law by December 6
November 27, 2024A three-judge panel of the U.S. Court of Appeals for the District of Columbia will decide...
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Platform
TikTok Announces Major Black Friday, Cyber Monday Sales in the UK
November 27, 2024TikTok Shop UK has launched its largest Black Friday and Cyber Monday sale, offering discounts of...
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Agency
Ogilvy Introduces Influence Shield To Strengthen Creator Marketing Risk Management
November 27, 2024With creator marketing projected to reach $250 billion by 2025, Ogilvy unveils Influence Shield, introducing structured...
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Technology
Mtion Interactive: A Creator Platform That Lets Anyone Make Games Without Writing a Single Line of Code
November 26, 2024Mtion Interactive gives creators new ways to connect with their audiences through gaming, as founder Jeremy...
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Platform
TikTok Chief Turns to Elon Musk Before Trump’s Return to Office
November 26, 2024TikTok CEO Shou Zi Chew has directly contacted Elon Musk, seeking guidance on U.S. matters ahead...
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Brand
Taco Bell Hires Gen Z Content Creator Ashley Xu to Direct Their Latest Commercial
November 25, 2024Taco Bell has selected 22-year-old content creator Ashley Xu to direct their latest television commercial. The...
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Influencer
Megan Collier Reveals How She Built a Successful UGC Business in One Year
November 25, 2024Megan Collier transformed her lunch break TikTok scrolling into a six-figure user-generated content (UGC) business within...
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Technology
NIL Tech Platform Opendorse Cuts a Fifth of Staff
November 22, 2024Opendorse, a leading name, image, and likeness (NIL) technology platform, has reduced its workforce by 23%...
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Technology
Crowdsurf: How Fans Are Investing Directly In Content Creators’ Future Success
November 21, 2024Content creator Sean Hansen, at age 23, secured $120,000 by offering investors a 10% stake in...
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Agency
How ZeroTo1 Transforms Influencer Marketing Into a Revenue-Generating Channel
November 20, 2024While many agencies prioritize viral content metrics, ZeroTo1 takes a different approach: transforming influencer communities into...
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Agency
Spotlight Media Is Shaping The Future Of Social Commerce Through TikTok Shop
November 20, 2024In its first year, Spotlight Media has become one of TikTok Shop’s top three partner agencies,...
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Brand
AJ Eckstein’s Creator Match is Elevating B2B Marketing on LinkedIn
November 19, 2024While TikTok and Instagram compete for dance trends and lifestyle content, AJ Eckstein sees untapped potential...
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Influencer
Connor DeWolfe On Building A Community Through ADHD Awareness
November 19, 2024Connor DeWolfe has transformed social media discussions about ADHD by combining comedy with education. His TikTok...
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Commentary
How Kajabi CEO Ahad Khan Is Building A Creator-First Commerce Platform
November 18, 2024With creators generating over $8 billion in revenue through the creator commerce platform and a clear...
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Influencer
From Stay-at-Home Mom to UGC Pioneer: How Salha Aziz Built a Thriving Creator Community
November 15, 2024In just two and a half years, Salha Aziz transformed from a stay-at-home mom posting occasional...
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Technology
Linqia Launches VFX Creator Network To Transform Branded Content
November 15, 2024With social media platforms filled with similar content styles, Linqia introduces a specialized network of Visual...
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Technology
Roam: Toms Ce’s Vision For Making Game Creation Accessible To Everyone
November 15, 2024Toms Ce aims to change gaming content creation through Roam, a platform that enables all users...
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Technology
CreatorCommerce: Building Strategic Brand Partnerships Through Co-Selling
November 13, 2024As thousands of brands invest in influencer marketing campaigns, why do they direct valuable traffic to...
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Influencer
UGC Creator Gemma Louise Shares The Truth About Building A UGC Career And Getting Brand Deals
November 13, 2024Gemma Louise has transformed a personal blog into a flourishing career in user-generated content (UGC). As...
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Agency
Pioneer Influencer Agency Social Studies Plots The Future
November 12, 2024Social Studies, founded by former magazine editor Brandon Perlman, has evolved from a simple Instagram curation...
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Agency
How The UGC Agency Helps Global Brands Convert Social Media Views Into Actual Sales
November 12, 2024As brands invest millions in influencer marketing, Aleks Velev identified a critical gap: substantial investments weren’t...
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Technology
AI Automation Meets Creator Economy: How Fanalytics Transforms Personal Fan Connections
November 11, 2024Tech entrepreneur Shaun K. identified a critical challenge in the creator economy: maintaining meaningful fan connections...
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Brand
MagicLinks Launches First Healthcare Support Program For Content Creators With CreatorCare
November 11, 2024Social commerce platform MagicLinks is redefining creator support by introducing CreatorCare, offering a stipend of up...
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