Talent Collectives

The Creator Society’s Natalie Driver On Launching Gen C And Why Micro Creators Need Structure Before Scale

According to Natalie Driver, co-founder and Chief Talent Officer at marketing agency The Creator Society, one...

Influencer

From Charting Music To Creator Ownership: How Ali Lee Built Her Career On Her Own Terms

Ali Lee has never organized her career around a single title. Trained in classical dance and...

Commentary

Gen Z Returns To Physical Stores For Product Discovery, Creating New Opportunities For Nano Creators, Research Shows

Physical retail stores have emerged as the primary channel for product discovery among younger consumers, challenging...

Influencer

Nathan Kessel On Designing Virality At Scale Without Losing The Human Element

Nathan Kessel does not think about his audience in terms of millions. He thinks about them...

Technology

Clue Labs Wants To End The Guesswork In Social Media Growth

What if social media growth no longer depended on guesswork at all? That question underpins the...

Brand

Steven Beckman On Building A Creator-First Studio Model To Turn YouTube-Native Storytelling Into Film IP

The expansion of the creator economy has produced global entertainment brands, billion-view franchises, and a new...

Platform

Snapchat Rolls Out AI Video Generation Tool For Lens+ Subscribers

Snapchat introduced “Animate It,” an AI-powered video generation feature that creates custom animations from text prompts....

Strategy

Why Lowe’s Is Betting On A Creator Network To Turn DIY Into Social Commerce

Jennifer Wilson has spent nearly two decades inside Lowe’s – long enough, she says, to have...

Commentary

The 15 Fastest-Growing Canadian Instagram Accounts Of November 2025

November highlighted how Instagram growth in Canada is increasingly driven by utility, trust, and tightly defined...

Commentary

Tribeca Festival To Accept Social Media Creators For Official Selection In 2026

The Tribeca Festival announced it will expand its Tribeca NOW category to formally include social media...

Talent Collectives

Creator Marketing Platform Collective Voice Announces Closure

Collective Voice, a creator monetization platform that served 140,000 creators and 22,000 brands, announced it will...

Platform

YouTube Shopping Reaches An Inflection Point As TV, Search, And Creator Trust Converge

The YouTube shopping ecosystem entered a new phase in late 2025, moving from an experimental monetization...

Influencer

Keith Lee Wins ‘Creator Of The Year’ At Inaugural U.S. TikTok Awards

TikTok hosted its first U.S. Awards ceremony on December 18 at the Hollywood Palladium in Los...

Talent Collectives

HPA Talent’s Paris D’Jon On Why Talent Management Still Matters In The Creator Economy

For Paris D’Jon, the most persistent misconception in today’s creator economy is the idea that visibility...

Talent Collectives

G&B Digital Management Signs Four Lifestyle Creators Including Eva Amurri, NYC Real Estate Agent Eric Goldie

G&B Digital Management has signed four lifestyle creators for representation: Eva Amurri, Kellie Brown, Eric Goldie,...

Agency

Sports Apparel Brand Oakley Renews Partnership With Australian PR & Influencer Marketing Agency Always Human

Oakley has extended its partnership with Always Human, keeping the agency as its lead PR partner...

Influencer

iShowSpeed is 2025’s Most-Searched Streamer According to Google

iShowSpeed ranked as the most-searched streamer of 2025, according to a new analysis posted by X7...

Agency

Ellie Hooper On How The Goat Agency Turned Influencer Marketing Into A Measurable Media Strategy

Ten years after influencer marketing emerged as an experimental line item in media plans, the discipline...

Platform

TikTok To Host First U.S. Awards Show On Dec. 18 With Ciara As Headliner

TikTok announced Grammy-winning artist Ciara as the musical headliner for its first U.S. Awards ceremony, scheduled...

Influencer

The ‘Disney Channel Bully’ Who Took Over TikTok: Inside Manny Kelly’s Viral College Comedy

When 19-year-old Immanuel “Manny” Kelly (@mannythemanzz) strolls across the UMass Lowell campus, heads turn not because...

Influencer

Smosh Is Launching A Live Improvised Medical Comedy Event, ‘Smosh Hospital’

Smos h announced its next digital livestream event, a 90-minute improvised medical drama parody scheduled for...

Agency

CAA To Expand UK Creator Roster Through Agent Hires Or Acquisition

Creative Artists Agency (CAA) is pursuing expansion of its content creator business in the UK through...

Brand

Louisa Ioannidou On Building TheSoul Media As The Operational Backbone Of A Creator Economy Giant

When TheSoul Group formally retired the word “Publishing” from its name in October, the shift was...

Commentary

The Creator Economy In Review 2025: What 77 Professionals Say Must Change In 2026

The creator economy hit a defining moment in 2025.  The sector reached a quarter-trillion dollars globally,...

Talent Collectives

Bridging Streaming And Culture: Inside MemeHouse LA’s TwitchCon Takeover

During TwitchCon 2025 in San Diego, one of the most active livestream operations of the weekend...