Stories By Cecilia Carloni
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Commentary
What’s Next After The White House Creator Summit? Industry Calls For Policy Support
September 13, 2024The White House recently hosted its inaugural Creator Summit, marking a significant moment for creators, influencers,...
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Agency
Data Meets Humanity: TRG Founder Josh Rosen’s Unique Formula For Marketing Success
September 13, 2024TRG Sports & Entertainment, founded by Josh Rosen, has transformed from a college athlete Name, Image,...
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Technology
Humanz U.S. CEO Roee Zelcer On Why Influencer Impact Should Be Valued Like Stocks
September 12, 2024Social media influencers can make or break a brand’s reputation overnight. In this volatile industry segment,...
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Commentary
TikTok’s E-commerce Expansion: Industry Experts Weigh In On Opportunities And Strategies
September 11, 2024TikTok’s expansion into e-commerce is reshaping how brands and creators engage with consumers, offering new monetization...
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Agency
The Digital Dept. Debuts BRANDEdit Influencer Showroom At New York Fashion Week
September 11, 2024The Digital Dept., a subsidiary of Dolphin, is introducing its BRANDEdit Influencer Showroom to New York...
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Technology
SARAL Levels The Playing Field For Emerging Brands In Influencer Marketing
September 11, 2024The influencer marketing gold rush has left many small brands in the dust, struggling to compete...
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Technology
FamFluence CEO Jim Silver, SVP Alexa Vogue Share Vision For Family-Oriented Influencer Marketing
September 11, 2024FamFluence Talent Management is a creator agency that exclusively represents family-focused influencers. Led by CEO Jim...
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Technology
Gen.video Launches ParntrUP, Acquires UGC Platform Bounty To Enhance Creator Commerce
September 10, 2024Influencer marketing company gen.video has officially launched partnrUP, a content collaboration platform, and acquired Bounty, a...
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Brand
This Chicago Startup Is Taking On The Structural Disadvantages Of Sports Betting
September 9, 2024DubClub, a Chicago-based startup founded in 2021, addresses the information asymmetry in sports betting by connecting...
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Technology
Linqia’s Creator Council: Connecting Creators And Brands Through Data Insights
September 9, 2024Influencer marketing agency Linqia is launching Creator Council, a new offering to enhance collaboration between brands...
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Commentary
YouTube Gaming Viewership Hits Record 6 Billion Monthly Views – What’s Driving The Surge? [REPORT]
September 6, 2024Social media analytics firm Tubular has released its “The State of Social in H2 2024” report,...
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Brand
L’Oréal Is Betting on Local Middle Eastern Talent With Beauty Creator Club
September 6, 2024L’Oréal Luxe Middle East launched the Beauty Creator Club, a program designed to identify and support...
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Technology
Everbloom CEO Lukas Runte Reveals Why Traditional Finance Is Failing Content Creators
September 6, 2024Imagine popular YouTubers wielding the financial power of a Hollywood studio. That’s the future Everbloom is...
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Brand
Kenyan Content Creators To Get All-Expenses-Paid Trip To China – Here’s the Catch
September 5, 2024The Chinese Embassy in Kenya is launching an initiative to offer select Kenyan online content creators...
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Technology
Spotter Studio Unveiled: AI-Powered Software Assisting YouTube Creators
September 5, 2024Spotter, a platform supporting YouTube creators, launched Spotter Studio, an AI-powered software suite designed to assist...
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Brand
Influencer Katie Fang Fronts Campaign For Cetaphil’s Biggest Skincare Collection
September 4, 2024Galderma-owned skincare brand Cetaphil launched its Gentle Exfoliating collection, marking its first influencer-led campaign. The brand...
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Brand
NFL Assembles Creator Squad To Engage With Gen Z, Diverse Fans
September 4, 2024The National Football League (NFL) is expanding its influencer marketing strategy for the 2024/25 season, deploying...
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Talent Collectives
Transforming The Industry: Ashley Villa & Rare Global Create The Future Of Talent Management
September 3, 2024Photo credit: Emilynn Rose When Ashley Villa’s YouTuber sister needed help negotiating a deal, the former...
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Commentary
Australian Digital Ad Spend Surges To $15.6B: Video And Audio Lead The Growth
September 2, 2024Australian internet advertising expenditure reached $15.6 billion for the financial year ending June 30, 2024, marking...
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Commentary
Gen Z Chooses Social Commerce For Holiday Shopping, 7x More Than Baby Boomers [REPORT]
September 2, 2024Gen Z consumers are embracing social media platforms for holiday shopping at a rate significantly higher...
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