Agency

The Paul Harville Group’s Gigi Harville: Stop Labeling Creators and Start Building Brands

When Gigi Harville founded The Paul Harville Group in 2012, TikTok didn’t exist, Instagram was barely...

Platform

Streaming Platform Playback Lands at Disney and ESPN After December Shutdown

Sports livestreaming platform Playback announced on X on March 17 that its team had joined Disney...

Brand

Skincare Brand Evereden Gives Equity to Teenage Influencers in Shift From Paid Sponsorships

Evereden, a New York-based Gen Alpha skincare brand, has granted equity stakes to three teenage creators...

Agency

How Ahmad Mahmood Built a MENA Influencer Agency on Peer Trust, Not Pitch Decks

Most influencer agencies sell access to creators. Ahmad Mahmood started as one, and he argues that...

Influencer

TikTok Food Influencer Keith Lee Partners With Vox Media for Weekly Family Business Podcast

Keith Lee, a TikTok food influencer with more than 17 million followers, is launching a weekly...

Agency

Clark Influence’s Marie-Josée Cadorette: If Influencer Marketing Isn’t Working, the Plan Was Wrong

When brands say Influencer Marketing hasn’t delivered, Marie-Josée Cadorette has a ready diagnosis.  “If it hasn’t...

Influencer

Fashion Influencer Morgan Stewart McGraw Is Launching a New Weekly Podcast on SiriusXM

Fashion influencer and former E! television host Morgan Stewart McGraw will launch a new weekly podcast...

Agency

FiveTwoNine, Billion Dollar Boy, and Patreon Relaunch Creator Fund to Send 20 Creators to Cannes Lions 2026

FiveTwoNine and Billion Dollar Boy have relaunched The Creator Fund in partnership with Patreon, selecting 20...

Tech

Narcity Media Launches Self-Serve Instagram Story Distribution Tool for Brands

Canadian digital media company Narcity Media has launched Boost, a self-serve product on its Locals.tv creator...

Commentary

Patreon CEO Says He’s ‘Both Amazed and Furious’ at AI, Calls for Creator Compensation Framework

Patreon co-founder and CEO Jack Conte published a long-form video statement outlining his position on artificial...

Strategy

Why a Former Tech Strategist Is Building the Infrastructure UGC Creators Never Had

User-generated content (UGC) has quietly become one of the most effective conversion tools in digital advertising....

Influencer

YouTuber Ben Azelart Expands to Living Room Screens Through Play.Works Network

Connected TV platform Play.Works has announced the addition of Ben Azelart to its CTV network, bringing...

Tech

Dolphin, DealMaker Team Up to Help Creators Turn Audiences Into Investor Communities

Creators have proven they can launch products. Raising the money to build those businesses remains a...

Agency

How Dubai Agency Yamammi Is Building Creator Infrastructure for Luxury and D2C Brands

Yamammi, a Dubai-based Influencer Marketing and UGC (user-generated content) agency founded in 2024, was created to...

Influencer

Zareefa Ahmed’s Second Life: Motherhood, Millions of Followers, and a Brand Built From Ritual

Zareefa Ahmed built a beauty brand the long way. Long before a banana peel video reached...

Influencer

Streamers Valkyrae, Squeex Announce NYU Game Center Scholarship During Surprise Guest Lecture

Streamers Valkyrae and Squeex announced the Squeex Scholarship at New York University’s Game Center during a...

Agency

G&B Digital Management Expands Roster With Nine Creator Signings Spanning Photography, Gaming, and Lifestyle

G&B Digital Management, a Los Angeles-based talent management firm, has signed nine new creators to its...

Commentary

The 10 Fastest-Growing Canadian Instagram Accounts of February 2026

Leila Zare added nearly 300,000 Instagram followers in February 2026, leading a list dominated by one...

Agency

Inside Nonsensical’s TikTok Sauce Event: BBC, British Vogue, and Channel 4 Debate the Future of Brand Discovery

Nonsensical hosted its TikTok Sauce event in London on March 4, bringing together social media leaders...

Strategy

Pocket.watch Founder Chris M. Williams: The Kids Industry Is Finally Building Around Creator-Born Brands

For years, conversations about YouTube creators and kids entertainment happened on the margins. They unfolded in...

Commentary

Marketing Conference POSSIBLE Returns to Miami Beach in April 2026 With Expanded Venue, Creator Economy Focus

POSSIBLE, a marketing industry conference, will hold its fourth annual edition at the Fontainebleau and Eden...

Influencer

Mark Rober’s Netflix Kids Competition Series ‘SCHOOLED!’ Opens Casting

Netflix has announced casting is now open for “SCHOOLED!”, a new kids and family competition series...

Tech

Inside the DM Economy: Cam McMaster on Providing AI Infrastructure for Creator Inboxes

Underneath every creator’s public feed lies a second economy that runs through direct messages. That is...

Agency

Creator-Led Agency The Now Agency Launches, Secures BJ’s Restaurants, MLSE Among Early Clients

The Now Agency, a creator-led, social-native agency co-founded by Gabe Feldman and Jonathan Chanti, launched in...

Commentary

Calvin Klein, Ralph Lauren Top New York Fashion Week Social Media Rankings as Total Media Value Reaches $275M

WeArisma data shows APAC celebrity strategy, press dominance, and owned-channel storytelling drove divergent paths to the...