Influencer

Zareefa Ahmed’s Second Life: Motherhood, Millions of Followers, and a Brand Built From Ritual

Zareefa Ahmed built a beauty brand the long way. Long before a banana peel video reached...

Influencer

Streamers Valkyrae, Squeex Announce NYU Game Center Scholarship During Surprise Guest Lecture

Streamers Valkyrae and Squeex announced the Squeex Scholarship at New York University’s Game Center during a...

Agency

G&B Digital Management Expands Roster With Nine Creator Signings Spanning Photography, Gaming, and Lifestyle

G&B Digital Management, a Los Angeles-based talent management firm, has signed nine new creators to its...

Commentary

The 10 Fastest-Growing Canadian Instagram Accounts of February 2026

Leila Zare added nearly 300,000 Instagram followers in February 2026, leading a list dominated by one...

Agency

Inside Nonsensical’s TikTok Sauce Event: BBC, British Vogue, and Channel 4 Debate the Future of Brand Discovery

Nonsensical hosted its TikTok Sauce event in London on March 4, bringing together social media leaders...

Strategy

Pocket.watch Founder Chris M. Williams: The Kids Industry Is Finally Building Around Creator-Born Brands

For years, conversations about YouTube creators and kids entertainment happened on the margins. They unfolded in...

Commentary

Marketing Conference POSSIBLE Returns to Miami Beach in April 2026 With Expanded Venue, Creator Economy Focus

POSSIBLE, a marketing industry conference, will hold its fourth annual edition at the Fontainebleau and Eden...

Influencer

Mark Rober’s Netflix Kids Competition Series ‘SCHOOLED!’ Opens Casting

Netflix has announced casting is now open for “SCHOOLED!”, a new kids and family competition series...

Tech

Inside the DM Economy: Cam McMaster on Providing AI Infrastructure for Creator Inboxes

Underneath every creator’s public feed lies a second economy that runs through direct messages. That is...

Agency

Creator-Led Agency The Now Agency Launches, Secures BJ’s Restaurants, MLSE Among Early Clients

The Now Agency, a creator-led, social-native agency co-founded by Gabe Feldman and Jonathan Chanti, launched in...

Commentary

Calvin Klein, Ralph Lauren Top New York Fashion Week Social Media Rankings as Total Media Value Reaches $275M

WeArisma data shows APAC celebrity strategy, press dominance, and owned-channel storytelling drove divergent paths to the...

Tech

LTK Launches AI Chatbot Powered By Creator Recommendations Inside Consumer App

Creator commerce platform LTK has launched LTK AI, a conversational chatbot integrated directly into its consumer...

Tech

Testing At Scale: How Vidovo’s Elijah Khasabo Is Reframing UGC As A Performance Engine

If user-generated content (UGC) is going to power modern advertising, it needs to function less like...

Tech

Nick Lawton On Building SideShift Into A High-Volume UGC Engine

For years, Influencer Marketing operated on the basis that audience size determined value. Brands concentrated budget...

Commentary

VidCon Partners With VR Game ‘Gorilla Tag’ To Launch Dedicated Fan Convention At 2026 Anaheim Show

VidCon and “Gorilla Tag,” the virtual reality game developed by Another Axiom LLC, will debut GorillaCon...

Agency

How Aurora Pfeiffer Is Re-Engineering Creator Management At Outloud Talent

Following Outloud Talent’s 2025 consolidation of three entrepreneurial teams under a single operating structure, Aurora Pfeiffer...

Talent Collectives

AiMCO Wants to End the ‘Wild West’ Era of Influencer Marketing in Australia With Its 2026 Summit

For years, Influencer Marketing in Australia has carried two competing reputations: fast-growing and commercially powerful, yet...

Commentary

MENA Music Market Embraces Multilingual Content As TikTok Accelerates Track Virality, Per Report

TikTok remains the primary launchpad for viral music in the MENA (Middle East and North Africa)...

Commentary

How Adidas Built A Loyalty Infrastructure That Blends Commerce, Fitness, And Content

Loyalty programs are growing beyond discount-driven retention tools, with some brands experimenting with models that integrate...

Commentary

Creators Favor Long-Term Brand Partnerships As Platform Diversification Becomes The Norm, Report Finds

A survey of 1,000 U.S. creators shows income spreading across TikTok, YouTube, and Instagram, while nearly...

Commentary

The 10 Fastest-Growing UK Instagram Accounts Of January 2026

Manchester United topped the UK rankings in January 2026 with nearly 500,000 new Instagram followers, while...

Talent Collectives

Millennial Entertainment: Inside The Strategy Behind Long-Term Talent Growth In The Creator Economy

Founded in early 2017, Millennial Entertainment operates as a 360° talent management and creative strategy firm...

Agency

Former NET-A-PORTER Fashion Director Kay Barron Launches VVEND To Rewire Luxury Retail Through Live Commerce

Kay Barron believes luxury brands are overlooking a revenue channel hiding in plain sight. After more...

Influencer

Content Creator Becca Bastos Built A Comedy Universe Online. Now She’s Ready For A Real Stage

Becca Bastos has built a comedy universe that includes a gaslighting gynecologist, a Pilates instructor who...

Influencer

Parenting Content Creator Krystiana Tiana Signs With CAA

Parenting content creator Krystiana Tiana has signed with Creative Artists Agency (CAA) for representation, per The...