Commentary

Dude Perfect, Michelle Khare Among Creator Winners at 47th Annual Telly Awards

The Telly Awards announced the winners of its 47th annual competition, naming Dude Perfect, Michelle Khare,...

Tech

Creator Marketing Platform Hummingbirds Goes National With New York City Launch

Hummingbirds, a Des Moines-based creator marketing platform, has launched in New York City, completing its expansion...

Commentary

Athlete Influencers Outperform Traditional Creators by More Than 2x, per Report

Brands activating athlete marketing campaigns are generating more than twice the engagement of those working with...

Tech

ShopliveX Bets U.S. Brands Are Underestimating Live Commerce’s Next Shift

When Jing Zhao watched livestream shopping capture roughly 20% of China’s total e-commerce volume, he saw...

Commentary

Report: AI’s Role in Creator Monetization Shifts From Content Output to Fan Engagement

A new report from creator platform Fanvue argues that artificial intelligence is reshaping how creators generate...

Commentary

VidCon Returns to Anaheim for 15th Annual Event With Twitch, Snap, Spotify Execs, Debut Brand Match Accelerator

VidCon will return to the Anaheim Convention Center on June 25-27, 2026, for its 15th annual...

Influencer

How Ninjon Turned Miniature Painters’ Color Problem Into a Creator-Led Product 

Color choice is one of the most persistent friction points in miniature painting. For years, Jon...

Influencer

CAA Signs Creator Max Klymenko of ‘The Career Ladder’ Fame

CAA has signed Max Klymenko, the Ukrainian creator behind “The Career Ladder,” to its creator division....

Brand

How Thai Randolph’s NILE & Co. Aims to Build Legacy Brands From Creator Influence 

The Creator Economy has proven it can build attention quickly. Thai Randolph is betting the next...

Commentary

The 10 Fastest-Growing Canadian Instagram Accounts of April 2026

Dark Joseph Ravine added 1.4 million Instagram followers in April 2026, leading Canada’s growth rankings by...

Agency

H/L Agency Launches Phased Influencer Campaign for McDonald’s McCafé All-New Drinks

Independent full-service advertising and marketing agency H/L Agency has launched a phased social campaign for McDonald’s,...

Influencer

MrBeast Hosts Invite-Only Advertiser Event During TV Upfronts Week in Push for Larger Brand Deals

Beast Industries hosted a breakfast for top brand and advertising executives at Penthouse 45 in Manhattan...

Influencer

Dhar Mann Expands Into Podcasting With Weekly Celebrity Interview Series ‘What Happens Next’

Dhar Mann Studios announced the launch of its first original podcast, “What Happens Next,” set to...

Commentary

Creator Economy Event Calendar – May 10, 2026 – Cannes Film Market, The Podcast Show, and TikTok Shop Lead a Creator-Heavy Fortnight

The coming weeks bring a dense schedule of Creator Economy, social commerce, and podcasting events concentrated...

Agency

NewGen Bolsters U.S. Talent Department With Two Senior Hires From Kinetic Group, Bad Moon Talent

Creator agency NewGen has added two senior hires to its New York office, expanding a U.S....

Tech

Creator Agency NewGen Launches AI Platform to Help Brands Scale Creator Campaigns With Compliance Controls

NewGen has launched Multiple, an AI platform designed to help enterprise brands manage creator campaigns with...

Agency

The Creator Economy Keeps Adding Tools – The Influencer Marketing Factory Keeps Finding the Same Gap

Brands are consolidating their creator budgets under fewer agencies, demanding a single point of contact for...

Agency

The Team, Formerly Wasserman, Acquires Golf Creator Agency Representing Grant Horvat, Bryan Bros 

The Team has acquired Provisions Golf, a boutique creator agency representing professional golfer Grant Horvat and...

Talent Collectives

Digital Management Company Made By All Launches Hollywood Studio Venture With Tanya Cohen at the Helm

Made By All (MBA), a Los Angeles-based digital management company, has launched Made By Us Studios...

Tech

POP.STORE Signs as VidCon Anaheim 2026 Title Sponsor to Launch Agentic AI Commerce Platform

POP.STORE, a creator monetization platform and subsidiary of CommentSold Group, will serve as the official title...

Agency

Creator Commerce Agency SuperOrdinary Opens Creator Shareholder Program Ahead of Planned IPO

SuperOrdinary, a Los Angeles-based brand accelerator and creator-led commerce agency, is inviting creators, operators, and partners...

Strategy

How Social Strategy Consultancy Shareability Convinced Brands to Stop Being the Hero of Their Own Campaigns

What does it take to make branded content that audiences actually want to watch? Jess Noble...

Strategy

After Media and Commerce, Bia Granja Says Creators Are Coming for Hollywood IP

The Creator Economy has spent two decades moving through media distribution and retail. Industry veteran Bia...

Commentary

Nearly Half of Gen Alpha Trust Influencers as Much as Family on Purchases, Report Finds

New research from Influencer Marketing agency Digital Voices finds that 49% of Generation Alpha children trust...

Agency

Former Brand Insider Carlo Lupercio Wants To Empower Latino Creators 

Influencer Marketing budgets are growing, but the creators selected for those campaigns often do not reflect...