Stories By Cecilia Carloni
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Platform
Snap Unveils Advanced Brand Safety Tools For Marketing Partners
February 26, 2025Snap has introduced new brand suitability controls to give advertisers expanded options to manage content adjacency...
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Agency
Gaming Innovation Meets Convenience: Breaking Down UMI Games’ Sheetz Fortnite Integration
February 26, 2025Convenience store chain Sheetz partnered with gaming studio UMI Games to create their first-ever fully custom...
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Brand
Mastercard Unveils Program To Boost Entrepreneurial Journey Of Content Creators And Small Businesses
February 25, 2025Mastercard has launched new Business Builder debit and credit cards specifically designed for content creators, offering...
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Technology
Podeo: The ‘YouTube’ of Arabic Podcasts
February 24, 2025“We want to amplify underrepresented stories and decentralize the narratives that have been told about communities,”...
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Platform
Twitch Limits Creators’ Stored Content To 100-Hour Maximum
February 24, 2025Twitch has announced a new 100-hour storage limit for Highlights and Uploads content, effective April 19,...
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Platform
Serious TikTok Purchase Offer Emerges As U.S. Media Mogul Submits $50B Bid
February 24, 2025Reid Rasner, a 40-year-old Wyoming entrepreneur and media company executive, has submitted a $47.45 billion offer...
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Agency
Bridging Tourism Boards And Travel Creators: The iambassador Model
February 24, 2025The global travel blogging market was valued at $4.72 billion in 2024 and is projected to...
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Commentary
The Great Algorithm Revolt: How Creators Are Breaking Free From Platform Control
February 21, 2025Creators are actively shifting away from algorithm-dependent platforms as they seek more direct control over their...
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Platform
TikTok Reorganizes Content Moderation Unit, Reduces Workforce
February 21, 2025TikTok has begun restructuring its trust and safety division, initiating layoffs across its global content moderation...
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Platform
TikTok Music Chief Ole Obermann Announces Departure, Ex-Warner Music Exec To Take His Position
February 20, 2025ByteDance’s Global Head of Music Business Development, Ole Obermann, has announced his departure from TikTok, effective...
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Brand
GTA Developer Explores Partnerships With Metaverse Creators To Transform Popular Game Into Creative Hub
February 19, 2025Rockstar Games has engaged in discussions with leading creators from Roblox and Fortnite about potential collaborations...
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Technology
Discovery Of User Info Transfer From DeepSeek To ByteDance Spurs Data Protection Concerns
February 19, 2025South Korea’s Personal Information Protection Commission (PIPC) has confirmed to Yonhap News Agency that Chinese AI...
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Talent Collectives
SliDE Consultancy: Championing Flexible Creator Management
February 18, 2025Creator talent management is facing a major challenge: traditional agencies lock creators into restrictive contracts, limiting...
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Agency
Solving Creator Marketing’s ROI Challenge: Later CEO Scott Sutton On Making Influence Measurable
February 17, 2025Influencer marketing and social media management platform Later recently expanded its data arsenal with a $250...
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Agency
How Influencer.com Is Expanding Creator Marketing Services Beyond Social Posts
February 17, 2025When Nike wanted to transform Times Square into a creator-powered celebration for Air Max Day, they...
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Technology
Tech Startup Uscreen Raises $150M To Power Influencer-Branded Apps
February 17, 2025Uscreen, a creator-focused technology platform founded in 2015, has secured $150 million in growth funding from...
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Agency
Privy Reviews: The ‘Rotten Tomatoes’ For Creators
February 14, 2025“Reviews are great for digital word of mouth,” explains Vanessa Franz, founder and CEO of Privy...
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Agency
Creator Economy Sees Major Consolidation As TheSoul Publishing Acquires Mediacube Stake
February 12, 2025TheSoul Publishing recently acquired a majority stake in Mediacube. The deal combines TheSoul’s content creation and...
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Agency
INFLOW Network: Finding Its Niche As The ‘TED Talks’ Of The Influencer Marketing Industry
February 12, 2025“Everyone was playing the same game,” says Afşın Avcı about people setting up influencer marketing agencies...
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Strategy
Marketing Integration: How Tuff Transforms Campaigns Into Growth Engines
February 12, 2025Creative brand teams know how to deliver compelling narratives. Performance teams, on the other hand, leverage...
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Commentary
Influencer Marketing Spend To Grow In 2025, Along With Rise Of Local & Niche Creators
February 12, 2025U.S. influencer marketing spending will grow 14.2% to $9.29 billion in 2025, excluding paid media amplification...
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Influencer
Gabby Beckford On How Creators Should Build Their Businesses In A Maturing Creator Economy
February 12, 2025For creatorpreneur and Packs Light founder Gabby Beckford, creators are not just content machines anymore; they...
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Agency
Whalar Group’s Sixteenth Launches Sports Division to Empower Athletes in the Creator Economy
February 11, 2025Sixteenth, a division of Whalar Group, has launched Sixteenth Sports, a new division that will redefine...
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Commentary
Over 90% of Internet Users Watch TV Content via Streaming, Highlights Shifting Digital Content Consumption
February 10, 2025New research from We Are Social reveals significant changes in how people consume digital content, with...
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Platform
British Parents Sue TikTok Over Viral Challenge Deaths
February 10, 2025A group of British parents filed a wrongful death lawsuit against TikTok and its parent company,...
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