Strategy

SAMY & L’Oréal Launched TikTok Shop in Spain Together: Here’s What the First Year Taught Them

When TikTok Shop launched in Spain in late 2024, most beauty brands were still debating whether...

Platform

TikTok North America Ad Chief Khartoon Weiss Departs After Nearly Six Years

TikTok’s North America Lead for Global Business Solutions, Khartoon Weiss, is leaving the company, according to...

Agency

Well Spirit Collective Bets That Trust Outlasts Scale in the Wellness Creator Market

Well Spirit Collective was built around a premise that runs counter to how most influencer agencies...

Strategy

POSSIBLE 2026 Puts the Creator Economy at the Center of Marketing’s Biggest Conversation

Christian Muche co-founded POSSIBLE in Miami Beach in 2023 to bring inspiration, connection, and real business...

Platform

Instagram Now Lets Creators Tag Affiliate Links Directly in Reels

Instagram is rolling out a new feature that allows creators to tag shoppable products directly in...

Commentary

TubeFest Is Returning to Birmingham With Expanded Program, YouTube & TikTok Speakers Headlining 2026 Edition

TubeFest, a video marketing conference for creators and entrepreneurs, returns to the Eastside Rooms in Birmingham,...

Brand

Kentucky Fanatics Extends Partnership With University of Kentucky, Adds NIL Component for Student-Athletes

University of Kentucky Athletics (UK) has announced a 12-year partnership extension with Fanatics, adding a Name,...

Commentary

WorldBuilder Summit Debuts as First Dedicated Event for UGC Creators Across Roblox, Fortnite, and Beyond

WorldBuilder Summit will hold its inaugural conference on April 23, 2026, at The London West Hollywood...

Brand

Mazda Brings Five-Genre Short Film Campaign to YouTube, TikTok With New CX-5 Launch

Mazda is distributing a short film series across YouTube, TikTok, and Hulu to support the launch...

Talent Collectives

Meet the Investment Banker and the Talent Veteran Applying Wall Street Rigor to Creator Management

Brooke Meister spent years working in talent management firms, including Shine Talent Group and The Sociable...

Tech

CreatorIQ, Sprinklr Partner to Give Brands Unified View of Creator, Social Performance

CreatorIQ and Sprinklr have announced a partnership connecting creator intelligence with enterprise social media systems, enabling...

Platform

NYC Mayor Zohran Mamdani Lifts Government TikTok Ban, Citing Need to Reach New Yorkers on Social Media

New York City Mayor Zohran Mamdani’s administration has reversed the city’s ban on TikTok for government...

Tech

Creative Data Company Vidmob Adds Creator Content Analytics to Its Platform

Vidmob has launched Influencer Intelligence, a new capability designed to convert creator content into granular data...

Tech

YouTube Creator Partnerships API Comes to India Through Qoruz Integration

Qoruz, a creator intelligence and collaboration platform, has integrated YouTube’s Creator Partnerships API, becoming one of...

Strategy

‘Not Just Another Day’: How SuperHeroes Produced a 100-Million-View Skate Film With AI

“Not Just Another Day” is a skateboarding film where everything the skaters do is real. The...

Influencer

Webby Awards Taps Comedian & Content Creator Josh Johnson to Host 30th Annual Ceremony

The Webby Awards will hold its 30th annual ceremony on May 11 at Cipriani Wall Street...

Commentary

Clios Expand Into Creator Economy With New Awards Program Backed by YouTube, Influential

The Clios, the global awards company founded in 1959, has announced a new program recognizing creative...

Agency

How JRE Pitched Weight Watchers on Organic Fit, Then Turned It Around in a Week

Follower count used to be enough. Book a creator with millions of followers, ship the brief,...

Agency

Social Commerce Agencies Orca and Sapphire Studios Merge to Form Third

Social commerce agencies Orca and Sapphire Studios have merged to form a new company called Third,...

Tech

Popular, Not Famous: How Tiltify’s $100M Fundraising Year Redefines Creator Philanthropy

Michael Wasserman, co-founder and CEO of Tiltify, entered 2026 with a milestone that had seemed improbable...

Agency

Unilever Taps Social-First Agency SAMY to Lead Global Food Influencer Strategy

Unilever has appointed SAMY, a social-first agency, to develop and activate a global influencer strategy for...

Tech

Podcast Audio Startup Nomono Launches Video Sync Feature as Creators Shift to Video

Nomono, a Norwegian audio hardware and cloud software company, has launched Audio/Video Sync inside its Nomono...

Commentary

The Paid-Creator Divide: 35 Industry Experts on Where It Fails and Who Owns the Fix

As creator marketing matures, the boundary between organic creator strategy and paid media execution is becoming...

Commentary

New Podcast Listeners Show Stronger Purchase Intent Across 4 Key Brand Categories, Report Finds

Podcasting’s expanding U.S. audience is creating measurable advertising opportunities beyond the medium’s traditional brand categories, according...

Talent Collectives

Creator Economy Veterans Behind TalentX, YMU Form Independent Talent Firm Glossary Artists

A group of former TalentX and YMU Entertainment executives has launched Glossary Artists, an independent talent...