Stories By Cecilia Carloni
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Technology
Grocers List: Building The Commerce Platform For Food Creators
November 11, 2024Ben envisions a future where every recipe shared on social media becomes instantly shoppable. As founder...
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Influencer
From Side Hustle To Full-Time Success: Paulina Plankeviciute’s UGC Playbook
November 8, 2024A desperate search for extra freelancing income led Paulina Plankeviciute to discover her true calling in...
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Influencer
How Che Jim Amplifies Indigenous Voices Through Content Creation
November 8, 2024With 2.6 million followers, former military servicemember turned content creator Che Jim transforms reluctant TikTok downloads...
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Agency
Beyond The 15th Minute: Sixteenth Expands Global Reach Through Whalar Group Merger
November 7, 2024Danny Lowney’s Sixteenth, a leading UK talent management company, has combined operations with Whalar Group, marking...
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Commentary
YouTube’s Hidden Gender Divide: ThoughtLeaders’ Shoshana Eilon Investigates Platform Inequities
November 6, 2024When ThoughtLeaders Chief Operating Officer Shoshana Eilon noticed women creators were virtually absent from YouTube’s year-end...
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Technology
10 Industry Leaders Reveal How AI Is Transforming Influencer Campaigns
November 6, 2024The creator economy is undergoing a seismic shift as artificial intelligence reshapes how brands collaborate with...
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Brand
LOST iN Expands Digital Footprint With Strategic Social Media Acquisitions
November 4, 2024After Trusted Media Brands acquired Jukin Media in 2021, the latter’s former CEO, Jonathan (Jon) Skogmo,...
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Technology
Heylist: The Platform Connecting Major Brands With The Right Nano Influencers
November 4, 2024Vicky Boudreau noticed a significant gap in the market: connecting major brands with content creators with...
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Platform
How Brands Can Use YouTube Shorts’ Extended Video Length: 10 Experts Weigh In
November 3, 2024Launched in 2020, YouTube Shorts has quickly become an important part of the platform, now generating...
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Platform
Beyond Trends And Dance Moves: 10 Experts Share Strategies To Dominate TikTok’s Search Traffic
November 1, 2024Beyond viral dances and trending sounds, TikTok has quietly transformed into one of the most powerful...
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Technology
Building Community Through Nano-Influencers: How Peersway Transforms Social Media Marketing
November 1, 2024When Arnab Majumdar launched Peersway in 2016, he began with a simple test: would college students...
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Technology
Amazon Acquires Stake In Creator Financing Startup Spotter
October 31, 2024Amazon has taken a minority stake in Spotter, a Los Angeles-based startup that provides upfront capital...
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Platform
TikTok Shop, Venmo Team Up Ahead Of Holiday Shopping Season, Announce Seller-Creator Matchmaking Events In LA, NYC
October 31, 2024TikTok Shop has partnered with Venmo and unveiled plans for seller-creator matchmaking events in Los Angeles...
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Technology
SocialPubli’s Brand Detector Instantly Scans Brand Affinity To Find Perfect Influencer Match And Protect Reputation
October 31, 2024SocialPubli, a global influencer marketplace platform, is scaling micro-influencer marketing by connecting brands with everyday content...
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Agency
Why TikTok-First Marketing Agency Popcorn Growth Doesn’t Focus On Likes, Follower Count
October 30, 2024Former JPMorgan analyst Sheryl Xue H Teo is bringing Wall Street-style analysis to social media marketing....
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Agency
Why Marketing Veteran Jamie Gutfreund Left Agency Life To Build A Creator Rosetta Stone
October 30, 2024Former Microsoft, Expedia, and Hasbro executive Jamie Gutfreund is challenging traditional approaches to creator marketing with...
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Technology
YouTube Taps Gushcloud To Improve Creator-Brand Collaborations In Southeast Asia
October 29, 2024Gushcloud International, a global creator and IP management and licensing company powered by AI, has been...
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Technology
Plaiced Acquires Clutch To Scale Local, Niche Creator Partnerships
October 28, 2024Plaiced, a community-focused advertising platform, has acquired creator marketplace Clutch in a deal that brings 800...
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Platform
TikTok Shop Insiders Founder Reveals Why TikTok Shop Could Eclipse Amazon’s E-Commerce Model
October 28, 2024Ivan Bagaybagayan is going all-in on TikTok’s e-commerce future as social commerce emerges as a potential...
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Platform
YouTube Strategist Aniket Mishra Reveals His Methods For Success On The Video Platform
October 25, 2024YouTube strategist Aniket Mishra, formerly of Dallas-based Raffiti Media, is launching an independent consultancy after six...
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Brand
Crypto Exchange Bybit Launches Educational Campus For Digital Asset Content Creators
October 25, 2024As cryptocurrency adoption accelerates following Bitcoin’s spot ETF approval in the United States in January and...
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Agency
Inside The Sociable Society’s Mission To Safeguard Content Creators
October 25, 2024The Sociable Society (TSS) is an influencer management and marketing agency that aims to safeguard creators...
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Technology
JoinBrands Scales Creator Marketplace Globally, Reports Surging Platform Growth
October 24, 2024JoinBrands, a creator economy marketplace managing over 150,000 creators and 10,000 brand partnerships, is expanding globally...
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Influencer
Sociable: An Insurance Platform For Content Creators
October 24, 2024As social media creators face mounting cybersecurity threats, insurance industry veteran James Moran presents Sociable, a...
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Influencer
Fitness Model Whitney Johns Reveals How She’s Built A Successful Wellness Brand
October 24, 2024Whitney Johns is a fitness model, entrepreneur, coach, and content creator. This bodybuilding champion and 16-time...
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