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VidCon Returns to Anaheim for 15th Annual Event With Twitch, Snap, Spotify Execs, Debut Brand Match Accelerator

VidCon will return to the Anaheim Convention Center on June 25-27, 2026, for its 15th annual flagship event, bringing together creators, fans, brands, and industry executives across the Creator Economy. 

Organizers announced a speaker lineup that includes executives from Twitch, Snap, Spotify, Pinterest, and Tubi, alongside a new invitation-only brand-creator networking program.

Twitch CEO Dan Clancy will address the Industry Mainstage on the future of live content. Additional platform executives taking the stage include Snap VP of Product Ceci Mourkogiannis, Snap Head of Creator Development Brooke Berry, Pinterest Chief Content Officer Malik Ducard, and Tubi GM of Creator Programs and EVP of Business Development Rich Bloom. 

Creator Economy expert Jon Youshaei will host the opening day keynote alongside POP.STORE CEO Gautam Goswami. Speakers from YouTube, Meta, Patreon, and Amazon will be announced soon.

Brand Match Accelerator

VidCon will introduce the “Brand Match Accelerator,” an invitation-only networking program designed to facilitate on-site meetings between a curated group of 200 featured creators and participating brands, agencies, and sponsors. Accepted participants receive a full-access badge, access to the exclusive networking app VidConnect, and a minimum of four guaranteed on-site meetings with featured creators.

Brands and agencies interested in the program can apply via a form on the VidCon website. The program targets connections across all creator genres.

Programming and Activations

This year’s Pro Pass programming centers on creators building scalable businesses and diversifying revenue as they transition from content creators to what organizers describe as “creator-operators.” 

Topics include creator infrastructure, brand partnerships, podcasting, the convergence of sports media and the Creator Economy, micro-drama formats, and the role of AI and emerging technologies in content creation and monetization.

POP.STORE, the event’s title sponsor, will use VidCon to unveil ECHO-ME, described as the first agentic AI commerce platform built for creators.

Activations on the expo floor include the inaugural GorillaCon, a live event tied to the VR game Gorilla Tag; the second annual VidCon Hall of Fame ceremony; the Creator Pickleball Tour; a Korean Beauty Zone presented by Different Millions; a Live Podcast Studio; and a VidCon Game Zone featuring four live gaming stages. Other sponsors activating at the event include Mars, Spin Master, Spotter, HeyGen, Viral Nation, and Blackmagic Design.

Featured creators confirmed for the event include SSSniperwolf, The Professor, Sydney Morgan, Alex Wassabi, GloZell, Rosanna Pansino, ZHC, Rebecca Zamolo, and Tubbo, among others. Branded creator booths from Like Nastya, Foltyn, Caylus, and Lana’s Life in collaboration with Claire’s will offer merchandise and fan activations.

Brands taking the stage include OLIPOP, Liquid Death, e.l.f. Cosmetics, SharkNinja, and The Pew Research Center. Creator speakers include Epic Gardening founder Kevin Espiritu, basketball player Crissa Jackson, and Adam Aleksic.

VidCon was founded in 2010 by YouTube creators John and Hank Green and joined FAN EXPO in 2024. 

Tickets are available at vidcon.com/anaheim.

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Cecilia Carloni, Interview Manager at Influence Weekly and writer for NetInfluencer. Coming from beautiful Argentina, Ceci has spent years chatting with big names in the influencer world, making friends and learning insider info along the way. When she’s not deep in interviews or writing, she's enjoying life with her two daughters. Ceci’s stories give a peek behind the curtain of influencer life, sharing the real and interesting tales from her many conversations with movers and shakers in the space.

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