Platform

Twitch Rolls Out Business Manager Access For Analytics, Sponsorship Management

Twitch has introduced a new Business Manager role that allows designated collaborators to access analytics and...

Platform

Universal Music Group Launches Twitch Channel To Expand Artist Livestreaming

Universal Music Group’s °1824 division announced the launch of “Universal Music Live,” a dedicated Twitch livestreaming...

Influencer

AI-Generated Streamer Neuro-sama Becomes Twitch’s Most-Subscribed Channel

AI-generated VTuber Neuro-sama has become Twitch‘s biggest channel, surpassing all human Twitch streamers with over 162,000...

Platform

Twitch Seeks NYC Partnership Specialist For Creator Expansion Initiative

Twitch is accepting applications for a Partnerships Specialist position in New York City, focused on expanding...

Brand

EA Launches ‘Battlefield 6’ Season 1 Twitch Drops With Exclusive Creator Window

Electronic Arts Inc. announced Twitch Drops for “Battlefield 6” Season 1, offering viewers exclusive in-game rewards...

Influencer

The Art Of Being Unapologetic: Nyyxxii On Fame, Cosplay, And Cultivating A Loyal Digital Kingdom

When Courtney Shepherd, known online as “Nyyxxii,” first opened her Twitch dashboard, she didn’t have a...

Strategy

Pro League Network Banks On Creators To Turn Viral Sports Into A Global Media Business

When Bill Yucatonis and Mike Salvaris launched Pro League Network (PLN) in 2022, they were chasing...

Influencer

From Code To Console: How Aldo Geo Built A Streaming Career Fueled By Humor And Heart

Before tens of thousands of viewers tuned in to watch him stream, Aldo Geo (@_aldogeo_) was...

Influencer

From Gaming With Friends To Featured Creator: FANFAN’s Five-Year Journey On Twitch

Fiona Fan started streaming on Twitch with a computer that could barely handle the software and...

Technology

How A Finnish Entrepreneur Built A Cloud Platform For Twitch’s Dual Format Streaming

When Twitch unveiled its Dual Format feature, allowing creators to stream simultaneously in horizontal and vertical...

Commentary

South Africa Moves To Restrict Influencer-Led Gambling Ads

South Africa’s National Gambling Board (NGB) is preparing to introduce new restrictions on influencer-led gambling advertising...

Brand

World Poker Tour, Creator Television Team Up For Creator Poker Championship

World Poker Tour (WPT) and streaming network Creator Television are partnering to produce the inaugural “Creator...

Influencer

Twitch Creator Broadcasts Childbirth Live As Platform CEO Watches

Twitch creator Fandy, known for gaming content, live-streamed her childbirth process, attracting thousands of viewers, including...

Platform

Twitch’s Bet On Democratizing Creator Monetization

Twitch is eliminating the traditional barriers to creator income with a new strategy that makes monetization...

Brand

Airbnb Expands Creator Economy Strategy With New French Influencer Affiliate Program

Airbnb is launching a new influencer affiliate marketing program in France, joining major brands investing in...

Brand

Schwab To Host Twitch ‘Catan’ Tournament, Blending Games With Finance

Financial services company Charles Schwab has announced its sponsorship of the first annual “Twitch Plays Catan”...

Commentary

Live Streaming Viewership Up 5% Y-o-Y, Surpasses 9B Hours For First Time Since 2021

The global live streaming market has surpassed 9 billion quarterly hours watched for the first time...

Platform

Twitch Cracks Down On Fake Views

Twitch announced new measures to combat viewbotting and artificial engagement as the Amazon-owned platform overhauls its...

Influencer

Asmongold Multi-Streams His Way To Top Spot In North American Rankings

Zack “zackrawrr”, better known as Asmongold, emerges as North America’s most-watched streamer in Q2 2025, accumulating...

Influencer

Amouranth Returns To Twitch After Claiming She Earned $38 Million From Kick

Content creator Kaitlyn “Amouranth” Siragusa announced her return to Twitch nearly two years after signing with...

Commentary

‘Dune’ Leaps To Twitch: How Film IP Powered ‘Awakening’ To Over 9M Hours Watched In Launch Week

The recently launched “Dune: Awakening” survival MMO that launched on June 5 captured 9.2 million hours...

Platform

Twitch Unveils New Mobile-Focused Features, Monetization Options

Twitch announced major product updates at its tenth anniversary TwitchCon in Rotterdam amid shifts in the...

Agency

Integrated Content Agency Launches Twitch Reality Competition In Search Of ‘Next Big Streaming Star’

Integrated Content Agency (ICA) is launching NEXT, a digital reality competition offering emerging streamers a chance...

Influencer

Streamer Adin Ross Reinstated On Twitch After Two-Year Ban

Streamer Adin Ross has returned to Twitch following an indefinite ban imposed in February 2023. The...

Platform

Twitch Limits Creators’ Stored Content To 100-Hour Maximum

Twitch has announced a new 100-hour storage limit for Highlights and Uploads content, effective April 19,...