Brand

e.l.f. Cosmetics Breaks Guinness World Record With 733-Person ‘Get Ready With Me’ at TwitchCon

e.l.f. Cosmetics and Yonna Jay, a streamer with 1.5 million followers on Twitch, gathered 733 people...

Platform

Twitch’s Mike Minton Says Streamers Getting Brand Deals Have Quadrupled Since Last Year

Twitch Chief Product Officer Mike Minton said the number of creators getting brand sponsorships through Twitch...

Influencer

iShowSpeed Wins Third Straight Streamer of the Year as Streamer Awards Adds Creator Applications

Darren “iShowSpeed” Watkins Jr., a streamer with 62.3 million YouTube subscribers, won Streamer of the Year...

Platform

Twitch Kicks Off TwitchCon San Diego With 5-Minute Clips, the Return of Hosting and Collectible Emotes

TwitchCon San Diego, Twitch’s three-day convention for streamers and their communities, opened November 13 at the...

Commentary

Midterm Livestream Watch Time Rose 4.5 Times Over 2022, Report Finds

Election-related livestreams on Twitch, YouTube, Kick and Rumble generated 10.27 million hours watched in the 30...

Influencer

Dating Creator Serena Kerrigan, Star of Peacock Comedy, Signs With CAA

Creative Artists Agency (CAA) has signed content creator, comedian and author Serena Kerrigan for representation, per...

Platform

Twitch Splits Suspensions Into Streaming and Chat Penalties, Citing Data on Low Reoffense Rates

Earlier this year, Twitch replaced its all-or-nothing temporary suspensions with separate penalties for streaming and chatting....

Platform

Twitch Lets Partners Promote ‘Stream Recap’ Clips on Instagram, YouTube Through New Program

Twitch is launching “Recaps Spotlight,” a program that lets partner companies share clips from streamers’ “Stream...

Strategy

Paris Creator Week Adds M&A Track as Investors Seek Creator Businesses in Europe

Paris Creator Week has added an M&A and investment track this year as investors look to...

Platform

Twitch Relaunches ‘Stream Recaps’ With Permanent Home, Automatic Publishing

Twitch has rolled out a redesigned version of “Stream Recaps,” replacing an earlier iteration launched in...

Tech

UC Berkeley Opens On-Campus Twitch Studio for Student-Athlete Content

StreamU, the college athletics livestreaming network run by TheLinkU in partnership with Twitch, has opened its...

Agency

How a France-Based Gaming Agency Is Convincing Lifestyle Brands to Bet on Twitch

When The Node acquired Matchmade in 2024, the plan was to rebuild the creator platform into...

Brand

Chipotle Launches Limited-Time Bowl With Twitch Streamer Pokimane

Chipotle has launched a limited-time, custom-branded menu item built around Twitch streamer Pokimane’s go-to order, the...

Tech

Rebel Audio Adds Executives From Twitch, Audible and MGM Studios Ahead of Public Launch 

Rebel Audio, the AI-powered podcasting platform, has appointed Randeep Bhatia as Chief Technology Officer and Patrice...

Platform

Twitch Reports 8.6B Hours of Gaming Content Watched Jan-Sep 2026

Twitch viewers watched more than 8.6 billion hours of gaming content on the platform between January...

Brand

Streamer PlaqueBoyMax Wins State Farm’s ‘Gamerhood’ Season 5

Streamer PlaqueBoyMax won State Farm‘s “Gamerhood” Season 5, and the insurer celebrated the victory with a...

Platform

Streamer Sues Twitch, Amazon Over Undisclosed AI Training on Creator Content

A Twitch streamer has filed a proposed class action accusing Twitch Interactive and parent company Amazon...

Platform

Twitch Opens Brand Sponsorship Opportunities to All Affiliates

Twitch is extending its brand sponsorship program beyond Partner-tier streamers, giving all Affiliates globally the ability...

Brand

Mattel Turns UNO Into a Twitch-Streamed Esports Tournament With $50,000 Grand Prize

Mattel has launched the UNO Championship Series, a competitive live event that reframes its card game...

Commentary

Baller League UK Ends Sky Sports Deal, Shifts Broadcast Strategy Fully Online

Baller League UK, the six-a-side football tournament featuring creator-managers including YouTubers KSI and Angry Ginge and...

Platform

Twitch Confirms Amazon Trains AI on Streamers, Triggering Creator Backlash

Twitch confirmed this week that parent company Amazon is training generative AI models on the platform’s...

Commentary

Q2 2026 Livestreaming Sets Record 31.4B Hours Watched as World Cup Lifts YouTube

The global livestreaming industry generated 31.4 billion Hours Watched in the second quarter of 2026, the...

Commentary

FIFA World Cup 2026 Group Stage Drove Over 1.1B Livestreaming Hours Watched, Report Finds

Livestreaming tied to the FIFA World Cup 2026 drove more than 1.1 billion Hours Watched during...

Influencer

CAA Signs Valkyrae as Gaming Creators Move Deeper Into Hollywood

Creative Artists Agency (CAA) has signed Rachell Hofstetter, the Twitch and YouTube streamer known as “Valkyrae,”...

Platform

Twitch Is Betting Community Beats Content. Its New Features Are Designed to Prove It

The Creator Economy has spent a decade debating which metrics matter most. Twitch Chief Product Officer...