Brand

World Poker Tour, Creator Television Team Up For Creator Poker Championship

World Poker Tour (WPT) and streaming network Creator Television are partnering to produce the inaugural “Creator...

Influencer

Twitch Creator Broadcasts Childbirth Live As Platform CEO Watches

Twitch creator Fandy, known for gaming content, live-streamed her childbirth process, attracting thousands of viewers, including...

Platform

Twitch’s Bet On Democratizing Creator Monetization

Twitch is eliminating the traditional barriers to creator income with a new strategy that makes monetization...

Brand

Airbnb Expands Creator Economy Strategy With New French Influencer Affiliate Program

Airbnb is launching a new influencer affiliate marketing program in France, joining major brands investing in...

Brand

Schwab To Host Twitch ‘Catan’ Tournament, Blending Games With Finance

Financial services company Charles Schwab has announced its sponsorship of the first annual “Twitch Plays Catan”...

Commentary

Live Streaming Viewership Up 5% Y-o-Y, Surpasses 9B Hours For First Time Since 2021

The global live streaming market has surpassed 9 billion quarterly hours watched for the first time...

Platform

Twitch Cracks Down On Fake Views

Twitch announced new measures to combat viewbotting and artificial engagement as the Amazon-owned platform overhauls its...

Influencer

Asmongold Multi-Streams His Way To Top Spot In North American Rankings

Zack “zackrawrr”, better known as Asmongold, emerges as North America’s most-watched streamer in Q2 2025, accumulating...

Influencer

Amouranth Returns To Twitch After Claiming She Earned $38 Million From Kick

Content creator Kaitlyn “Amouranth” Siragusa announced her return to Twitch nearly two years after signing with...

Commentary

‘Dune’ Leaps To Twitch: How Film IP Powered ‘Awakening’ To Over 9M Hours Watched In Launch Week

The recently launched “Dune: Awakening” survival MMO that launched on June 5 captured 9.2 million hours...

Platform

Twitch Unveils New Mobile-Focused Features, Monetization Options

Twitch announced major product updates at its tenth anniversary TwitchCon in Rotterdam amid shifts in the...

Agency

Integrated Content Agency Launches Twitch Reality Competition In Search Of ‘Next Big Streaming Star’

Integrated Content Agency (ICA) is launching NEXT, a digital reality competition offering emerging streamers a chance...

Influencer

Streamer Adin Ross Reinstated On Twitch After Two-Year Ban

Streamer Adin Ross has returned to Twitch following an indefinite ban imposed in February 2023. The...

Platform

Twitch Limits Creators’ Stored Content To 100-Hour Maximum

Twitch has announced a new 100-hour storage limit for Highlights and Uploads content, effective April 19,...

Commentary

Twitch Closes 2024 With 18.5B Hours Watched, Kai Cenat Tops Monthly Charts, New Top Streamers Emerge [REPORT]

Twitch has maintained stable viewership in 2024, with 18.5 billion hours watched, compared to 18.9 billion...

Platform

Twitch ‘Adpocalypse’: Why Streamers Are Losing Massive Ad Revenue

Twitch streamers are reporting significant drops in advertising revenue, with some creators seeing declines of up...

Platform

Twitch’s AI Replay Tech Is Changing How Brands Connect With Gamers

Twitch is deploying AI technology to create sponsored instant replays during gameplay streams, offering brands a...

Platform

Twitch Unveils “Enforcement Notes”: 24/7 Clarity On Community Guidelines

Twitch has introduced a new “Enforcement Notes” feature to provide additional clarity on its Community Guidelines. ...

Brand

Twitch Unveils New Ad Format In Fortnite With 2 Major Brands Already On Board

Amazon-owned Twitch introduced a new advertising format called “The Glitch” in Fortnite, with Domino’s and Peloton...

Platform

TwitchCon San Diego Unveils 20+ Interactive Experiences

Twitch announced more than 20 interactive experiences for its upcoming TwitchCon event in San Diego, scheduled...

Platform

Twitch Unveils Creator Clubs: New Feature To Bring Streamers Together

Twitch announced the launch of Creator Clubs at TwitchCon Rotterdam, Tubefilter confirmed. This new feature aims...

Platform

Twitch Just Became A Legal Streaming Hub For DJs, Deal Involves Major Record Labels

Twitch announced landmark licensing deals with Universal Music Group, Warner Music Group, Sony Music, and hundreds...

Platform

Cutting the Cord Just Got Pricier – Check Out Twitch’s Latest Move

Amazon-owned Twitch announced a price increase for subscriptions in over 30 countries. The move makes Twitch...

Technology

Hypersonic Laboratories Introduces The Helix Platform: Full IP Ownership To Creators, Incentivizing UGC Creativity

Gaming Company Hypersonic Laboratories announced the development of Helix, a multiplayer role-playing sandbox platform for user-generated...

Commentary

[REPORT] Just 16% Of Games Profit From Sponsored Twitch Streams, New Research Shows

In an April study titled “The Promotional Effects of Live Streams by Twitch Influencers,” researchers Yufeng...