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TikTok’s “Off The Record” Gives The Inside Scoop On The Creative Process Of Top Artists Like Shakira, Charli XCX, Meghan Trainor 

TikTok launched a new series called “Off the Record” that gives fans an inside look at the creative process behind the latest albums from some of the biggest names in music. The series, which kicked off last Thursday, features artists like Charli XCX, Meghan Trainor, Bleachers, Shakira, Camila Cabello, and Peso Pluma.

Each episode begins with an introduction to the artist and their new album, diving into the thematic elements and creative vision. Viewers get an exclusive glimpse into the songwriting process and lyrical inspiration that shaped specific tracks. The artists also share personal favorites from their albums.

Charli XCX, who has over 2 million TikTok followers, recently teased her upcoming single “Von Dutch” and its remix with Addison Rae, garnering 29.5 million views and 3.4 million likes. Meghan Trainor, ahead of her first new album in over 7 years, partnered with creator Niana Guerrero on a dance to her song “To The Moon,” viewed 7.6 million times and liked 1.3 million times.


Talk talk. #OffTheRecord for tiktokkk <3 going to be doing a bunch of these hope u love

♬ Talk talk – Charli xcx

Bleachers, fronted by Grammy-winner Jack Antonoff, shared clips teasing tracks like “Tiny Moves” and “Modern Girl” from their self-titled new album. Meanwhile, Shakira’s songs “Acróstico” and “TQG” with Karol G have been used in millions of creator videos.

Camila Cabello, boasting 17.4 million TikTok followers, has posted dances to new songs like “I LUV IT” with Playboi Carti, racking up over 8.6 million views. Rising star Peso Pluma used TikTok to preview his album “Éxodo” and collaborated with DJ Snake on a project called “Teka.”

TikTok says fans can explore “Off the Record” videos by searching the #OffTheRecord hashtag or visiting the artists’ TikTok pages.

Cecilia Carloni, Interview Manager at Influence Weekly and writer for NetInfluencer. Coming from beautiful Argentina, Ceci has spent years chatting with big names in the influencer world, making friends and learning insider info along the way. When she’s not deep in interviews or writing, she's enjoying life with her two daughters. Ceci’s stories give a peek behind the curtain of influencer life, sharing the real and interesting tales from her many conversations with movers and shakers in the space.

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