OnlyFans Adds Community Pages for Sports, Comedy, and Podcast Creators 

OnlyFans has launched three community pages for sports, comedy, and podcast creators, expanding its discovery tools...

TikTok Unveils New Positioning as Commissioned Research Touts Mid-Funnel Influence 

TikTok unveiled a new global business positioning, “Watch it. Love it. Want it.”, at OMR Festival...

TikTok Targets Australian E-Commerce Brands With Ecommerce Equation Partnership

TikTok Australia and education platform Ecommerce Equation have announced a partnership aimed at helping Australian e-commerce...

Instagram Launches ‘AI Creator’ Labels to Flag Accounts That Regularly Use AI-Generated Content

Instagram has introduced a new account label for creators who regularly use artificial intelligence tools to...

Meta Draws Bipartisan Senate Fire for Pulling Social Media Addiction Lawsuit Ads

U.S. Senators Marsha Blackburn (R-Tenn.) and Amy Klobuchar (D-Minn.) sent a letter to Meta CEO Mark...

Instagram Bars Content Aggregators From Recommendations to Boost Original Creators

Instagram announced it will no longer recommend content from accounts that regularly repost or primarily share...

Snapchat Partners With Credit Data Company Experian to Deliver Financial Education to Younger Consumers

Snapchat and credit reporting company Experian have announced a partnership to bring AI-powered financial education to...

Roblox to Raise Developer Exchange Rate for Games Aimed at 18+ Players as Adult Cohort Surges 

Roblox will increase its Developer Exchange (DevEx) rate by 42% for eligible in-game spend generated by...

Patreon Rolls Out Network Features to Drive Fan Discovery, Creator Membership Growth  

Patreon is deploying its largest product update in company history, introducing a set of network features...

Fox’s Tubi Taps YouTubers Michelle Khare, Scott Mansell for Live F1 Altcasts

Tubi, Fox Corporation’s free streaming service, will air creator-led live altcasts of select 2026 Formula 1...

Spotify Enters Fitness Market With Guided Workouts, Peloton Content for Premium Subscribers

Spotify has launched a dedicated fitness category on its platform, introducing guided workout experiences alongside a...

beehiiv Expands Creator Monetization Suite With Webinars, AI Podcast Analytics, and Metered Paywalls

Newsletter platform beehiiv has rolled out a suite of product updates, adding webinar hosting, AI-powered podcast...

Netflix to Roll Out Vertical Video Feed, AI Recommendations in Mobile Redesign

Netflix will launch a vertical video discovery feed within its mobile apps by the end of...

Instagram Launches Snapchat-Style Disappearing Photo App ‘Instants’ in Europe

Meta launched a standalone Instagram app called “Instants” in Italy and Spain this week, the company...

TikTok Tests Hotel Metasearch Cards That Redirect Users to Expedia, Booking.com

TikTok is beta-testing hotel metasearch cards that surface in user feeds and redirect to third-party booking...

YouTube Adds Side-by-Side Ads for Live Streams on Mobile, Muting Stream Audio During Breaks

YouTube has begun rolling out a new ad format for livestreams on mobile that displays ads...

TikTok’s Add to Music App Surpasses 6 Billion Track Saves in 12 Months

TikTok announced that its Add to Music App feature generated more than 6 billion track saves...

ZOOP Launches Globally as Official Social Platform Partner of Inaugural Enhanced Games

ZOOP, a social media platform founded by serial entrepreneur and former OnlyFans executive R.J. Phillips, has...

Creator Monetization Platform Passes Rebrands as ‘Creator Accelerator’

Passes, the creator monetization platform founded in 2022, has announced a rebrand, unveiling a new visual...

Snap Map Adds ‘Place Loyalty’ Badges to Rank Users’ Most-Visited Locations

Snapchat has rolled out “Place Loyalty,” a new Snap Map feature that ranks users by their...

Meta Faces Lawsuit Over Alleged Scam Ad Profits

The Consumer Federation of America (CFA) filed a class-action complaint against Meta on April 21 in...

X Courts Advertisers With Platform Overhaul, Expanded Creator Strategy

X hosted senior advertisers, brands, and agency partners in New York last week for an invite-only...

Visa, TikTok Launch UK’s First Creator Debit Card to Address Cash Flow Gaps Among LIVE Streamers

Visa and TikTok have introduced a debit card and business account product for TikTok LIVE creators...

Snap CFO Derek Andersen to Depart After Nearly Eight Years, Doug Hott Named Successor

Snap Inc. CFO Derek Andersen will step down effective May 8 to pursue another professional opportunity....

Meta Launches First Instagram Campaign in Thailand to Drive Reels Adoption

Meta has launched its first dedicated Instagram brand campaign in Thailand, tasking creative advertising agency BBH...