TikTok Added €31B To EU Economy In 2025, Study Finds

Businesses advertising on TikTok generated €31 billion in economic value across the European Union in 2025,...

YouTube Distribution Is Tilting Toward Shorts, Pressuring Long-Form Reach, Data Suggests

Recent changes observed in how videos surface across YouTube’s homepage and search results are reshaping visibility...

TikTok Deploys Enhanced AI Detection Technology To Remove Underage Users In Europe

TikTok will roll out enhanced age-detection technology across Europe in the coming weeks, following a year-long...

TheFlow Founder Michael Hanuschik On Designing A Healthy Ecosystem For The Creator Economy

Michael Hanuschik believes that for digital platforms to be healthy ecosystems, the creators must receive the...

TikTok Identifies Three Major Behavioral Shifts For 2026 In Annual Trend Forecast

TikTok released its annual trend forecast, identifying three behavioral shifts expected to shape creator and marketing...

WhatsApp Adds Member Tags, Text Stickers To Group Chats

WhatsApp has released three features for group chats focused on personalization and event management. According to...

Threads Tests Basketball Game For Direct Messages

Meta is developing an in-message basketball game for Threads as the company continues expanding features on...

Amazon Launches Creator Brand Program In UAE Through Partnership With Creators HQ

Amazon Ads and Creators HQ have launched the Amazon Creators Foundry, a program enabling UAE-based content...

Snapchat Launches Accelerator Program At 1 Billion Followers Summit

Snapchat introduced its Snap Accelerator Program at the fourth edition of the 1 Billion Followers Summit...

TikTok Becomes FIFA’s ‘Preferred Platform’ For 2026 World Cup Coverage

TikTok has secured a first-of-its-kind “Preferred Platform” designation from FIFA for the 2026 World Cup, expanding...

Spotify Expands Partner Program Eligibility, Adds Video Sponsorship Tools

Spotify lowers entry requirements for its Partner Program and introduces new monetization features as the platform...

TikTok Releases 2026 Marketing Calendar For Small & Medium Businesses

TikTok has launched region-specific marketing calendars for 2026, providing small and medium businesses with seasonal planning...

Reddit Debuts AI-Powered Max Campaigns For Automated Ad Optimization

Reddit introduced Max Campaigns, an automated advertising product now in beta, designed to optimize campaign settings...

Creator Platform Triller Delisted From Nasdaq After Missing Filing Deadlines

Triller, a publicly traded creator and marketing company, was delisted from the Nasdaq exchange on December...

Instagram Head Adam Mosseri Sees Creator Value Rising As AI Floods Social Feeds

As artificial intelligence accelerates the production of photorealistic images and video, Adam Mosseri says the next...

CapCut Sees Surge In Everyday Creator Use In 2025 As AI Tools Drive Editing Adoption

CapCut users created billions of projects in 2025 as the video editing platform expanded its artificial...

TikTok Launches GamePlan To Help Sports Teams Drive Ticket Sales

TikTok has introduced GamePlan, a product suite designed to help sports teams, leagues, and broadcasters convert...

YouTube Pulls Data From Billboard Charts Over Ad-Supported Stream Weighting Dispute

YouTube announced the termination of its decade-long data partnership with Billboard charts, effective January 16, 2026....

TikTok Launches Global Winter Sports Campaign With International Ski Federation

TikTok and the International Ski and Snowboard Federation (FIS) announced an extended partnership for the 2025/26...

Snapchat Rolls Out AI Video Generation Tool For Lens+ Subscribers

Snapchat introduced “Animate It,” an AI-powered video generation feature that creates custom animations from text prompts....

TikTok Shop Reaches 200,000 UK Business Sellers As Major Retailers Report Strong Sales

TikTok Shop has attracted more than 200,000 UK small and medium businesses to its e-commerce platform,...

TikTok Shop Introduces Digital Gift Cards As E-Commerce Push Continues

TikTok Shop has launched digital gift cards in the United States, expanding its e-commerce capabilities as...

iHeartMedia To Launch Free Video Podcast Distribution In 2026

iHeartMedia will expand its podcast platform to support both audio and video distribution within iHeartRadio at...

Meta’s Threads Launches Podcast Previews To Court Creators And Their Audiences

Meta is expanding its ambitions for Threads beyond text and short-form posts, moving into podcast discovery...

TikTok One: The Rise Of A Creator Operating System

When TikTok officially rolled out TikTok One in March 2025, the company framed the move as...