Creator commerce platform LTK has announced the 2026 LTK Awards, recognizing 50 creators and 50 brands the company says are shaping the Creator Economy. The list includes creators such as Arielle Charnas, Lauryn Bosstick, Remi Bader, Leonie Hanne and Devon Windsor, alongside brands including adidas, Lululemon, Skims, Target and Walmart.

LTK selected honorees using what it calls its proprietary commerce intelligence graph, built from more than 100 billion signals spanning 15 years of creator, consumer, brand and transaction data. The company said selection criteria included measurable performance, platform engagement, growth, innovation and broader industry impact.

The awards arrive alongside figures LTK disclosed about the scale of its platform. Creators on LTK now drive more than $6 billion in annual retail sales, and brands invested $450 million in LTK creators over the past 12 months, according to the announcement. LTK said the honorees demonstrate how creators have moved beyond influence alone into direct drivers of consumer behavior and business growth.

The recognition covers both sides of LTK’s three-sided marketplace, which connects creators, brands and consumers. Creators use the platform to build direct relationships with their audiences through LTK profiles, while brands use it as a full-funnel marketing channel. LTK said it supports more than 60,000 creator-brand collaborations annually and works with more than 8,000 retailers.

The company’s push to quantify creator influence follows research it published a year earlier showing that trust in creators had become a measurable driver of consumer spending. LTK’s “2025 Holiday Playbook” found that 77% of consumers trust creators primarily for honest reviews, with creator trust among LTK users rising 34% year-over-year. That report also found that roughly 70% of the general population made purchases based on creator recommendations, up 21% from the prior year, and that 92% of LTK shoppers had made an in-store purchase based on a creator video.

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