Tech

LTK Adds Conversational AI Agent to Help Brands Build Creator Campaigns

Published on August 27, 2026

LTK has introduced an agentic layer to its LTK Brand Platform that lets marketers describe a business objective in conversation and receive a build-out of the campaign in response.

According to the creator commerce company’s announcement, the system interprets requests such as “launch a campaign to drive sales of our new skincare launch” or “which creators should we work with for holiday and why,” then recommends campaign structure, identifies creators, and moves the program toward activation.

The tool also runs proactively in the background, surfacing trending products, high-potential creators, and campaign optimizations without a marketer prompting it. LTK said the experience is built on more than 100 billion commerce signals drawn from 15 years of creator, consumer, brand, and transaction data.

“The first wave of LTK AI helped marketers complete individual tasks with individual tools: search, analyze, summarize, generate, and recommend,” said Amber Venz Box, LTK co-founder and president. “Now, we’re introducing an agentic creator marketing experience that lets a brand move from a business objective toward a launch-ready campaign through conversation, replacing hours or even weeks of searching, configuring and coordinating with an intelligent workflow.”

LTK framed the launch as a response to scale rather than a speed upgrade alone. The company said the number of creators brands invest in through its platform has grown more than 275%, and it cited an IAB projection that U.S. creator ad spend will reach $44 billion this year. More than 3,700 brands currently use the LTK Brand Platform for creator discovery, campaign management, gifting, Quick Collabs, and performance measurement, according to the announcement.

The move extends a buildout LTK began on the consumer side in February, when it launched LTK AI, a chatbot embedded in its shopping app that surfaces product recommendations from verified creator content in response to queries like what to pack for a trip.

LTK will begin a limited beta of the agentic Brand Platform experience in September with retail and brand partners in beauty, luxury fashion, and apparel, with broader availability planned for Q4 2026.