Agency

How Mutato Adjusts Agency Billing Models For The Creator Economy

When Formula 1 races air in Brazil, thousands of motorsport enthusiasts now tune into a second-screen...

Commentary

AI Now Standard In Social Media Workflows, Report Shows

Nearly all social media professionals now use artificial intelligence tools in their daily work, according to...

Influencer

YouTuber Hired As NBA Scout After Years Of Player Analysis Videos

Keandre Ashley, who has operated the YouTube channel “Hoop Intellect” for seven years, has accepted a...

Agency

Whalar Group Names Eddie Renard As Company’s First Chief Operating Officer

Whalar Group has appointed Eddie Renard as its first-ever Chief Operating Officer. Renard, who previously served...

Platform

YouTube Rolls Out AR Tool For Shorts To Challenge TikTok, Snapchat

YouTube has launched Effect Maker, a web-based tool that allows creators to design and share augmented...

Platform

White House Launches TikTok Account Despite Approaching Ban Deadline

The White House established an official TikTok presence on August 19, even as the September 17...

Technology

Video Agency Oysterly Media Launches Proprietary Social Search Tool

Short-form video agency Oysterly Media has launched a proprietary social search tool designed to uncover real-time...

Influencer

Druski Shares His Creator Economy Playbook: ‘Own Everything, Reinvest Brand Money’

Comedy sensation Druski is bringing his viral Instagram sketches to Wembley Arena and venues across North...

Influencer

Andrew Tate Sues Meta, TikTok for $100M Over 2022 Account Bans

Influencers Andrew and Tristan Tate filed lawsuits against Meta and TikTok seeking more than $100 million...

Agency

Tom Maynard’s Amplify Targets Creator Economy Consolidation Across Asia-Pacific

Tom Maynard runs Amplify, a 130-person self-funded company across Asia-Pacific that manages hundreds of creators and...

Agency

South African Influencers Graduate From Dentsu’s School Of Influence Program

Eight emerging South African creators have graduated from the dentsu School of Influence, joining peers from...

Technology

AI Platform Wondercraft Unveils AI Agent To Turn Conversations Into Professional Content

Y Combinator-backed AI content studio Wondercraft has just launched Wonda, an AI agent that creates and...

Technology

How StreamerDap Implements Live Stream Ads Without Interrupting Viewers

Live streaming viewership reached 32.5 billion hours watched in 2024, a 12% increase from the previous...

Influencer

Mark Rober Joins Netflix With Experiments, New Competition Show

Netflix has signed former NASA engineer and social media creator Mark Rober for a multi-project content...

Commentary

Out2Win Identifies Most Marketable Athletes Across Fall Sports

Nebraska volleyball players capture eight of the top 50 spots in athlete marketing platform Out2Win’s latest...

Commentary

YouTube Podcast Ads Drive Notable Site Visitation Lift, Study Finds

Video podcast advertisements on YouTube delivered a 0.6 percentage point increase in website visits—from 8.5% to...

Influencer

Content Creator Annie Winn Nominated For British Farming Award

Annie Winn from Harlestone, Northamptonshire, UK, has been nominated for “Content Creator of the Year” at...

Technology

TheSoul Publishing, Playkot Launch SHRT App, Bringing Bite-sized Vertical Dramas To Mobile Users

TheSoul Publishing, in partnership with mobile technology company Playkot, has officially launched SHRT, a mobile application...

Agency

Inside Katelyn Rhoades’ enfluence Marketing Studio

“We don’t just post, we build influence.” This philosophy drives Katelyn Rhoades, founder and CEO of...

Technology

LFG: The DJ-Only Streaming Platform On A Mission To Take Back the Decks

DJs are the drivers of global dance music culture, yet on major streaming platforms, they’re buried...

Platform

Threads Hits 400 Million Monthly Users, Narrowing Mobile Gap With X

Meta’s Threads has reached 400 million monthly active users, closing the gap with competitor X in...

Agency

Disrupt Marketing: Connecting Creator Partnerships To Business Outcomes

The influencer marketing industry has been measuring the wrong things for years, according to Stevie Johnson,...

Platform

Poker Content Creators Raise Concerns Over YouTube’s Age Restriction Policy

YouTube’s recently implemented age restriction policy is significantly affecting poker content creators’ ability to reach their...

Brand

Children’s YouTube Channel CoComelon To Launch New Live-Action Show In September

Moonbug Entertainment is launching “The Melon Patch,” a new live-action series from its CoComelon franchise, on...

Influencer

How Calli Connects Authors With BookTok Influencers

Image source: meetcalli.com What happens when an industry transforms its sales channels in such a short...