Commentary

YouTube Serves As News Source For Nearly Half Of Taiwan Users, Report Finds

YouTube serves as a news source for 46% of Taiwanese consumers, up from 38% in 2021,...

Technology

AnyMind Group Enhances Live Commerce Platform With Analytics Features

AnyMind Group introduces new features to its AI-powered live commerce platform, AnyLive, providing real-time analytics for...

Influencer

‘Famous Before 18’: Now It’s Avia Colette’s Turn To Give Advice To The New Generation

When Avia Colette took the stage at VidCon 2025 for the “Famous Before 18” panel, it...

Talent Collectives

Why Kai Plunk’s Elevate Puts Creator Relationships Before Revenue

“We’re putting people over profit and choosing the decisions that make the most sense for our...

Agency

Mindgruve And Outlandish: Bringing TikTok Shop To Latin America

Carlos Corona Betancourt Mindgruve secured a first-mover advantage in Brazil’s social commerce market by becoming the...

Technology

New Platform Targets Payment Gap In Creator Economy

Sundial Media & Technology Group and Creator Currency Networks have unveiled CreateHer Network, a platform designed...

Platform

Patreon Announces 10% Rate Increase For New Creators Starting August

Patreon is updating its pricing structure for new creators, consolidating its Pro (8%) and Premium (12%)...

Commentary

Creator Economy Jobs – Food Brands, Cruise Lines, And Marketing Agencies Drive New Opportunities

The creator economy continues to generate employment opportunities across diverse sectors, with companies ranging from established...

Brand

Unilever Acquires Dr. Squatch as Personal Care Brand’s Gen Z-Focused Social Media Strategy Makes Waves

Unilever announced its acquisition of men’s personal care brand Dr. Squatch from growth equity firm Summit...

Commentary

The Creator Economy’s Most Unlikely Fashion & Fitness Mogul Cassey Ho Started With A Goodbye Gift To 40 Gym Students

When Cassey Ho uploaded a 10-minute Pilates video to YouTube in 2009, she wasn’t trying to...

Platform

YouTube Confirms Google’s Use Of Platform Videos For AI Training Without Creator Consent

A YouTube statement says Google is using its expansive YouTube video library to train artificial intelligence...

Commentary

Cannes Film Festival Generated $1.1 Billion In Media Impact Value, Report Finds

Marketing performance measurement company Launchmetrics has released an analysis of the 2025 Cannes Film Festival, revealing...

Commentary

From ‘Social’ To ‘Interest’ Media: Jonatan De Boer On The State Of The Creator Economy

Fresh from moderating a thought-provoking panel at VidCon 2025, Jonatan de Boer, Partner at 3Rivers, shared...

Commentary

‘Dune’ Leaps To Twitch: How Film IP Powered ‘Awakening’ To Over 9M Hours Watched In Launch Week

The recently launched “Dune: Awakening” survival MMO that launched on June 5 captured 9.2 million hours...

Strategy

The Pittsfield Project: Rescuing A Century-Old Icon Through Digital Storytelling

Tom Liravongsa on top of the Pittsfield Building A 100-year-old Art Deco skyscraper in downtown Chicago—acquired...

Commentary

Experts’ Take On Why Creative Freedom Is Key To A Brand-Creator Collaboration That Delivers

Creative freedom has emerged as a potential flashpoint in the creator economy, with recent research revealing...

Agency

#paid’s New Program Transforms Creators Into Strategic Brand Partners

Creator marketplace #paid has launched its Co-Creator Program, reversing the traditional creator marketing model by bringing...

Platform

Pinterest Launches First Co-Branded Product With Chamberlain Coffee

Pinterest has partnered with Chamberlain Coffee on a limited-edition Sea Salt Toffee Flavoured Blend, available in...

Technology

gen.video Acquires Lionize To Bolster Creator-Commerce Flywheel

Video-powered commerce and influencer marketing gen.video has acquired Lionize, an AI-driven influencer recruitment platform. The acquisition...

Technology

AI Is The New Electricity—And Creators Need To Plug In

When sports marketing teams burn the midnight oil to create social media content after a game,...

Influencer

How Creators Can Ignite Civic Action

In a nondescript Birmingham, Alabama home, Hassan Khadair sits in front of a camera, wielding a...

Brand

Fox Advertising Invests In The Lighthouse Creator Campus

Fox Advertising has made an investment in The Lighthouse, a physical campus for content creators that...

Technology

How Gamesight Is Elevating Creator Marketing In The Gaming Industry

Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers increasingly...

Platform

Pinterest Partners With LTK To Bring Influencer Content To User Feeds

Pinterest is introducing third-party influencer content to its platform through a new partnership with affiliate shopping...

Technology

Meet The ‘Invisible’ Architects Of Podcast Success

Emma Krebs has a message for the next generation dreaming of YouTube stardom: The real opportunity...