Commentary

Michigan Paid Over 50 Influencers More Than $500,000 for ‘Pure Michigan’ Tourism Campaign

The Michigan Economic Development Corporation paid more than 50 influencers over $500,000 combined over the past...

Commentary

Q2 2026 Livestreaming Sets Record 31.4B Hours Watched as World Cup Lifts YouTube

The global livestreaming industry generated 31.4 billion Hours Watched in the second quarter of 2026, the...

Influencer

British TV Presenter Holly Willoughby to Launch YouTube Lifestyle Show

Holly Willoughby has confirmed that her new YouTube show, “Together,” will launch by the end of...

Commentary

Clio Creators Names Inaugural Awards Jury, Taps Dhar Mann & Hannah Stocking to Lead Creative Council

Clio Creators, the Creator Economy awards program launched by the Clios in partnership with YouTube and...

Talent Collectives

Former Wheelhouse CSO Ed Simpson, Content Partners Launch Wonderloom Media, Acquire True Crime Channel ‘Dr. Insanity’

Content Partners, an independent owner of studio-distributed film and television assets, and media executive Ed Simpson,...

Talent Collectives

Mythical Promotes Jacob Moncrief to President as Rhett & Link’s Company Fills Top Post

Mythical, the entertainment company founded by YouTube creators and talk-show hosts Rhett McLaughlin and Link Neal,...

Commentary

Creator Economy Job Radar – July 14, 2026 – YouTube, Unilever, ASOS, and More

Creator Economy hiring activity this week spans global technology platforms, consumer packaged goods, gaming, and fashion...

Tech

Zefr Expands Brand Safety Platform Into Türkiye, GCC, and Egypt Through Local Media Partnerships

Zefr, a provider of AI-powered brand safety and suitability solutions, announced strategic partnerships with Black C...

Platform

YouTuber Alan Chikin Chow Brings ‘Alan’s Universe’ to Netflix

Netflix is expanding its relationship with YouTube creator Alan Chikin Chow, bringing his “Alan’s Universe” franchise...

Influencer

Pastry Chef & YouTube Star Amaury Guichon Signs With UTA 

French-Swiss pastry chef and chocolate sculptor Amaury Guichon has signed with United Talent Agency (UTA) for...

Technology

Vigloo Launches Beta of AI Production Platform for Microdrama Creators

Vigloo, the South Korea-based microdrama platform, has launched a beta version of Vigloo Studio, an AI-native...

Technology

Agentio Brings Automated Creator Ads to Instagram and Facebook

Agentio, the AI-native platform for creator-led advertising, announced a partnership with Meta that lets brands launch...

Tech

Little Dot Studios Launches Tool to Boost YouTube Partner Revenue

Little Dot Studios has unveiled HyperLaunch, a new addition to its Little Dot OS suite of...

Commentary

The 10 Fastest-Growing Canadian Instagram Accounts of June 2026

“Off Campus” dominated Canadian Instagram in June, with two cast members landing in the top 10...

Commentary

Creator Economy Event Calendar – July 13, 2026 – CreatorFest, MozCon, Creator Economy Live East, and More

The back half of July 2026 brings a compact run of Creator Economy, Influencer Marketing, and...

Brand

Prime’s Australian Distributor Collapses Into Administration With $8M in Debt

Congo Brands Australia, the Melbourne-based distributor behind Logan Paul and KSI’s Prime drinks, has entered administration,...

Influencer

YouTuber Ben Schneider Signs With CAA Amid LEGO Resale Legal Dispute

Ben Schneider, the YouTube creator known as “Reckless Ben,” has signed with CAA for representation as...

Platform

Meta Disables Instagram AI Image Tool After CAA, SAG-AFTRA Backlash

Meta shut down a feature that let Instagram users generate AI images by tagging other public...

Agency

Creative Agency OK COOL Names Benjamin Arnold First Global CEO

OK COOL has appointed Benjamin Arnold as its first-ever Global CEO, formalizing a new leadership structure...

Tech

Influencer Hero Acquires Creator Marketplace Afluencer

Influencer Hero, an Influencer Marketing platform for D2C and ecommerce brands, has acquired Afluencer, a creator...

Commentary

Top 10 Products Sold on TikTok in June 2026

Six products exit TikTok Shop’s June 2026 products top 10 as six new entries debut, Ninja...

Influencer

Who Should Own the Influencer Budget? 16 Experts on the Right Structure and Why Most Brands Struggle to Build It 

Creator marketing investment is surging, but many brands are still struggling with a structural question: who...

Influencer

YouTube Duo the Stokes Twins Sign Netflix Deal

YouTube creators Alan and Alex Stokes, known as the “Stokes Twins,” have signed a deal bringing...

Tech

AnyMind Group Expands Verified Xiaohongshu Creator Network in Malaysia to 30 Exclusive Talent

AnyMind Group has grown its certified Xiaohongshu creator network in Malaysia to 30 exclusive creators, alongside...

Platform

The Rolling Stones Bring 60 Years of Rock History to Roblox With Interactive Game, Creator-Designed Merch  

The Rolling Stones have launched an interactive game and music experience on Roblox, timed to coincide...