Commentary

EU Opens Summit Coverage to Influencers, With Restrictions on Views, Brand Ties, and Political Ambitions

The Council of the European Union will grant social media content creators access to EU leaders’...

Commentary

Beauty Brands Need 1,000-Creator Programs to Compete on TikTok Shop in 2026, Report Says

More than 30,000 beauty brands now operate on TikTok Shop globally, a density that has pushed...

Tech

Dentsu, CreatorIQ Partner to Integrate Audience Targeting Data With Creator Selection

Dentsu and CreatorIQ have announced a data partnership that connects dentsu’s proprietary audience platform with CreatorIQ’s...

Platform

Meta Relaunches Facebook Creator Studio as AI-Powered App

Meta is reintroducing Facebook Creator Studio as a standalone AI-powered application designed to help creators grow...

Platform

Sprout Social Adds Snapchat Publishing Integration, Enabling Brands to Schedule Stories and Spotlights

Sprout Social has launched a Snapchat publishing integration, making it available to all customers on the...

Influencer

MrBeast Hires Pietra Founder to Lead Creator-Brand Sponsorship Platform

Beast Industries has hired Ronak Trivedi, co-founder and former CEO of creator-commerce startup Pietra, to play...

Brand

Forbes Top Creators List Surpasses $1B in Collective Earnings for the First Time

Forbes unveiled its 2026 Top Creators List at the Cannes Lions International Festival of Creativity, with...

Talent Collectives

Fixated Taps Agents From CAA, Evolved as VPs of Talent

Creator-focused management company Fixated has hired Skyler Spooner and Britt Rivera as Vice Presidents of Talent,...

Brand

Lowe’s Opens Product Development Pipeline to Creators With ‘Into the Blue’ Program

Lowe’s has launched “Creator: Into the Blue,” a program that gives creators the opportunity to pitch,...

Platform

Meta to Unify Creator Marketplace and Partnership Ads Hub, Adds Facebook Creators to Roster

Meta announced plans at Cannes Lions 2026 to consolidate its two creator marketing surfaces into a...

Tech

Later Names Former TikTok Global Marketing Head Sofia Hernandez to Board

Later has appointed Sofia Hernandez, former Global Head of Marketing and Partnerships at TikTok, to its...

Commentary

Premium Music Video Delivers 2.5x More Viewer Attention Than UGC, Study Finds

UPROXX TV released a new research report at Cannes showing that premium music video on YouTube...

Talent Collectives

Goalhanger Selects Six Creators for Inaugural ‘Accelerator’ Cohort

Goalhanger, a London-based podcast and media company, has named six creators for the inaugural cohort of...

Technology

RHEI Launches AI Tool to Convert Long-Form Videos Into Multi-Platform Content

RHEI, a Vancouver-based media technology company, has launched Made Multi-Platform, an AI-powered workflow that converts a...

Platform

LinkedIn Now Lets Marketers Lock In Colors, Fonts, and Voice for AI Ad Generation

LinkedIn has begun rolling out a brand kit feature within Campaign Manager that allows marketers to...

Tech

Hummingbirds Launches In-Store Purchase Tracking for Creator Campaigns at Target, Walmart, and More

Hummingbirds, a community-powered retail platform, launched Offers, a product that ties creator-driven content directly to verified...

Platform

Amazon Launches Creator Hub on Fire TV, Targeting 500 Creators by 2027

Amazon is launching a dedicated Creator Hub on Fire TV this summer, creating a new section...

Brand

Forbes Launches Creator Network to Pair Brand Credibility With Social-First Storytelling

Forbes has announced the launch of Forbes Creator, a social-first network designed to produce original content...

Commentary

Snap Brings AI Agents to Ads With New Campaign Tools, Creator Network

Snap Inc. has introduced a suite of AI-powered advertising capabilities, covering campaign setup, creative production, shopping...

Commentary

Creative Quality Drives Nearly Half of All Incremental Advertising Sales, Research Finds

Creative impact accounts for nearly 50% of incremental sales generated by advertising, making it the single...

Brand

Albertsons, P&G Debut Scripted Series in Push to Evolve Retail Media Beyond Display Ads

Albertsons Media Collective and Procter & Gamble (P&G) are launching a scripted short-form series set inside...

Platform

Snap Promotes Emma Wakely to Head of Sports & Media as Platform Deepens Creator, AR Push

Snap Inc. has promoted Emma Wakely to Head of Sports and Media, placing her in charge...

Platform

TikTok Unveils Symphony Agent, Custom Creator Networks at Cannes Lions 2026

TikTok announced a suite of AI-powered advertising tools and a new creator collaboration feature at the...

Commentary

Creator Economy Job Radar – June 23, 2026 – Procter & Gamble, Athleta, Whatnot, Edelman, and More

This week’s Creator Economy hiring activity is led by major consumer goods companies and a global...

Talent Collectives

At Cannes Lions, B2B Brands Are Finally Ready for Expert Creators

For most of its history, Cannes Lions belonged to consumer brands, celebrity talent, and the agencies...