Brand

Japanese Influencer Kota’s Apparel Brand Jent Louis Is Opening Its First Flagship Store in Tokyo

Jent Louis, the apparel brand created by Japanese beauty and fashion influencer Kota, will open its...

Platform

Australian National Film and Sound Archive Adds 10 YouTube Creators to National Collection

The National Film and Sound Archive of Australia has selected 10 Australian YouTube creators for inclusion...

Influencer

Chef and TikTok Creator Eitan Bernath Signs With CAA

Eitan Bernath, a culinary creator with more than 10 million social media followers who serves as...

Agency

Publicis Sports, Travis Kelce Launch NIL Marketing Venture With 3 Arts Sports

Publicis Sports, the sports and culture marketing arm of Publicis Groupe, and Kansas City Chiefs tight...

Tech

Qoruz Launches AI Layer to Interpret Creators for Marketers

Qoruz, a creator intelligence and collaboration platform, has launched AI Insights, a new intelligence layer that...

Agency

Advertising Agency FUSE Create Acquires Stake in Influencer Marketing Agency Sway Group

FUSE Create, a Toronto-based advertising agency, has acquired a stake in Sway Group, an Influencer Marketing...

Talent Collectives

Zigazoo Promotes President Ashley Mady to CEO

Zigazoo, the social media platform for kids and teens, has promoted Ashley Mady from President to...

Commentary

Creators Capture 26% of Americans’ Daily Video Viewing as Brands Shift More Budget Toward Creator Content, Report Finds

Digital creator content now accounts for 26% of Americans’ daily video viewing across devices, and creators...

Platform

Pennsylvania Sues TikTok, Alleging App Store Age Ratings Misrepresent Content Shown to Teens

Pennsylvania Attorney General Dave Sunday filed a lawsuit against TikTok this week alleging the platform misrepresented...

Commentary

New UK Prime Minister Leans on Creator Tactics to Build Social Media Following

New UK Prime Minister Andy Burnham built his first week in office around a creator-style social...

Agency

AdLarge Names TED, Discovery Veteran Nicole Leyden VP of Brand Partnerships

AdLarge has appointed Nicole Pezzola Leyden as Vice President, Brand Partnerships. Leyden will develop strategic sponsorships...

Platform

Google Lowers Follower Requirements for Search Profiles, Widening Access to Smaller Creators

Google has lowered the eligibility thresholds for Search profiles, expanding access to a feature that gives...

Commentary

ByteDance Inks Copyright Deal With Motion Picture Association Over AI Video Tools

The Motion Picture Association (MPA) and ByteDance announced a memorandum of understanding on Monday establishing intellectual...

Commentary

Creator Economy Job Radar – August 18, 2026 – Amazon, Google, Estée Lauder, and More

Creator Economy hiring for this week shifts toward enterprise marketing organizations, following last week’s issue, which...

Commentary

The 10 Fastest-Growing Canadian Instagram Accounts of July 2026

Dark Joseph Ravine again topped Canada’s Instagram growth chart in July 2026, adding just over 1...

Commentary

CPG Brands Have Built Out Influencer Teams, But Few Reach Leadership Level, Research Finds

Consumer packaged goods companies have staffed Influencer Marketing as a standing function across the industry, but...

Influencer

KSI, DAZN Strike Broadcast Deal to Stream Dagenham & Redbridge Matches on YouTube

KSI has partnered with streaming platform DAZN and Dagenham & Redbridge FC, the sixth-tier English club...

Commentary

Platform Engagement Predicts Brand Impact in Only 1 in 3 Creator Posts, Report Finds

Platform engagement – measured through likes and comments per view – only lines up with a...

Commentary

France’s Top Court Strikes Down Macron’s U-15 Social Media Ban

France’s constitutional council blocked a law banning social media access for children under 15 on August...

Commentary

Shoppers Who Trust AI Are 6x More Likely to Trust Creators, Study Finds

Shoppers who trust AI assistants are five to six times more likely to also trust creators,...

Commentary

Creator Economy Event Calendar – August 17, 2026 – Gamescom, IAB CreatorFronts, and a New York Podcasting Week

This issue’s Creator Economy calendar spans ten events across Kazakhstan, the United States, Australia, Germany, and...

Brand

Disney Signs Gary Neville’s Media Company for ‘Stick to Football,’ New Wayne Rooney Show

Disney+ has announced a one-year exclusive sponsorship agreement with The Overlap, the football media company founded...

Agency

Former Edelman Digital Chair Kevin King Named President of The Now Agency

The Now Agency, the creator-led marketing firm under Reign Maker Group, has named Kevin King as...

Influencer

Alex Cooper’s Unwell Shuts Down Beverage Line

“Call Her Daddy” host Alex Cooper’s Unwell Beverage Co. is shutting down, Bloomberg reported, days after...

Talent Collectives

Creator Agency Fixated Names Mary Murcko Chief Revenue Officer

Fixated, a creator-focused talent agency and production company, has hired media industry veteran Mary Murcko as...