Commentary

Most Mid-Tier Creators Split Shopping Traffic Across Destinations Despite Amazon Preference, Report Finds 

Middle-tier creators say they would rather send shoppers to Amazon than anywhere else, but their actual...

Commentary

U.S. House Passes Kids Online Safety Bill, Setting Up Clash With Senate

The House of Representatives passed the Kids Internet and Digital Safety (KIDS) Act on June 29...

Technology

Podcasting Platform Riverside Expands Into Publishing and Distribution

Riverside is extending its platform beyond recording and editing into publishing and distribution for the first...

Platform

TikTok Launches Ad Tool for Branded Mini Dramas

TikTok has added a new advertising option for its Mini Dramas feature, giving brands a way...

Commentary

FIFA World Cup 2026 Group Stage Drove Over 1.1B Livestreaming Hours Watched, Report Finds

Livestreaming tied to the FIFA World Cup 2026 drove more than 1.1 billion Hours Watched during...

Platform

Instagram Tests New Ways to Surface ‘Your Algorithm’ Controls

Instagram is testing new ways for users to access and adjust “Your Algorithm,” the feature that...

Commentary

Creator Economy Job Radar – June 30, 2026 – Warner Music Group, Campbell’s, SEGA, Movers+Shakers, and More

Creator Economy and Influencer Marketing hiring at the end of June is led by Warner Music...

Commentary

Creator Economy Event Calendar – June 29, 2026 – MAD//Fest, Dream Con, CreatorFest, and More

Events in late June and early July 2026 bring together podcast creators, social media professionals, brand...

Strategy

OLIPOP’s Steven Vigilante Says Brands Are Misreading Creator Marketing: ‘One Video’ Is Not a Test

OLIPOP Director of Media and Partnerships Steven Vigilante said at VidCon 2026 on Friday that most...

Influencer

Jayda Cheaves Signs With WME Following Departure From The Team

Fashion influencer Jayda Cheaves has signed with WME for representation following her departure from The Team,...

Platform

YouTube Shorts Dislike Data Stops Updating by Month’s End as Platform Overhauls Viewer Feedback Layer

YouTube will stop updating dislike counts for Shorts in YouTube Studio by the end of June...

Influencer

YouTuber Syndicate Faces Copyright Claims on Nearly 3,000 Videos After Outro Song Acquired by New Rights Holder

YouTuber Tom “Syndicate” Cassell says a new rights holder has issued copyright claims against nearly 3,000...

Strategy

How Sprout Social Turned Cannes Lions Into a Creator Community Play

At Cannes Lions 2026, Sprout Social had a presence at Canva Beach with a cabana, but...

Influencer

Jake & Logan Paul’s Anti Fund Tops $180M AUM With Oversubscribed Growth Vehicle

Anti Fund, the venture and growth investment platform co-led by Managing Partners Geoffrey Woo and Jake...

Agency

YKONE-Backed ONE Group Takes Stake in UAE Experiential Agency BYSELECT

ONE Group has acquired a strategic stake in BYSELECT, a UAE-based experiential strategy agency founded by...

Tech

Former Apple Executive Launches AI Likeness Governance Platform for Creators

Phillip Shoemaker, a former Senior Director of App Store Review at Apple, has launched PersonaShield, a...

Influencer

‘Hard Fork’ Podcast Hosts Sign with UTA as They Exit NYT for Independent Media Venture

Kevin Roose and Casey Newton, hosts of the New York Times technology podcast “Hard Fork,” have...

Commentary

Podcast Retargeting Outperforms Standard Campaigns by Up to 7x as YouTube Simulcasting Reaches New Highs

Podcast advertisers deploying site visitor retargeting campaigns see dramatically stronger performance than standard buys, while YouTube...

Platform

YouTube Removes Dislike Button From Shorts, Adds Speed Controls and Clear Screen Mode

YouTube is rolling out a set of player updates to YouTube Shorts, including the removal of...

Brand

Starbucks Pilots TikTok Creator Network Program With Ad Revenue Sharing for Barista Creators

Starbucks will pilot a custom “Creator Network” within TikTok’s Content Suite this summer, making it the...

Commentary

The Deals, the Doubts, and the AI Tension: 27 Creator Economy Voices on the Biggest Takeaways From Cannes Lions 2026

Cannes Lions 2026 saw Creator Marketing move closer to the center of the festival than ever...

Platform

TikTok, Strava Launch €100K European Fund to Support Local Fitness Creators

TikTok and Strava, a tracking app for running and cycling, have launched a €100,000 pan-European Local...

Tech

PAVE Studios Taps Supporting Cast to Power ‘Crime House’ Subscriptions as Podcast Publishers Bet on Direct Revenue

PAVE Studios has selected Supporting Cast to provide subscription infrastructure for “Crime House,” the company’s true...

Talent Collectives

Blink49 Creator Studios Names Former pocket.watch Exec Omar Gharaibeh as VP of Creator Partnerships

Blink49 Creator Studios has hired Omar Gharaibeh as Vice President of Creator Partnerships, per Deadline. Gharaibeh,...

Commentary

Emotional Response, Early Branding Predict Creator Ad Effectiveness Better Than Engagement Rate, Study Finds 

A joint study by WPP Media, System1, and TikTok covering 1,217 paid TikTok ads across eight...