Influencer

MrBeast Achieves New Milestone As First Channel To Hit 400 Million Subscribers On YouTube

Jimmy Donaldson, known professionally as MrBeast, has officially become the first individual content creator to surpass...

Brand

Dhar Mann Studios Expands Leadership Team With Industry Vets As Creator-Led Studio Challenges Hollywood

Dhar Mann Studios (DMS), a digital media company with over 136 million followers worldwide, is bolstering...

Platform

Twin Galaxies: Connecting Gaming Creators With Competitive Communities

Karl Jobst, a YouTube speedrunning analyst with over a million subscribers, launched his first official “DOOM”...

Agency

How Starfish’s New Influencer Marketing Platform Empowers Small Businesses And Creators

In April, tech company Starfish released a completely rebuilt influencer marketplace that addresses the trust deficit...

Platform

Amazon Ads Unveils New Twitch Sponsorship Tools For Brands

Amazon Ads has launched Twitch Creator Sponsorships, a set of solutions designed to streamline brand collaborations...

Talent Collectives

Lionize AI System Analyzed Over 30 Million Creator Profiles For Influencer Marketing Campaigns

AI-driven influencer marketing platform Lionize has announced that its AI system has analyzed over 30 million...

Platform

Flipkart Launches EOSS With 70,000 Brands, Influencer Campaign, And New TVCs

Flipkart commenced its Fashion End of Season Sale (EOSS) on May 30, 2025, featuring over 70,000...

Influencer

Golf Influencer Paige Spiranac Moves Into Executive Role At Grass League

Paige Spiranac, a golf content creator with over 11 million followers across social platforms, has joined...

Agency

The Social Native Approach To Creator Content: Volume, Measurement, And Long-Term Partnerships

Social Native has quietly built a platform that has completed 1.8 million creator collaborations over the...

Commentary

Tribeca’s New Creator Spotlight: Film Festival Courts Social Media Stars As Attendance Dips

Tribeca Festival is expanding its creator economy focus with a new dedicated event, as attendance numbers...

Platform

Pinterest Scores First Sports Partnership With WNBA Champion Amid Surge In Women’s Basketball Searches

Pinterest has scored an official partnership with the 2024 WNBA Champion New York Liberty, focused on...

Brand

Leasing.com Taps Automotive Influencer Tom Shorrock To Demystify Car Leasing Process

Leasing.com has partnered with automotive content creator Tom Shorrock in a video-first collaboration aimed at making...

Technology

The Human Factor Driving Kovalee’s UGC Creator Community

The vast majority of brands working with creators have experienced the difficulty of maintaining consistent, high-quality...

Influencer

Dr Disrespect’s Twitch Ban: A Timeline of the Inappropriate Messages Controversy

When Twitch permanently banned Guy “Dr Disrespect” Beahm in June 2020, the platform offered no public...

Technology

NaviSavi: A Travel UGC Marketplace Creating Revenue Paths For Creators Without Large Followings

In the $11+ trillion global tourism industry, destinations pay premium rates to influencers for social posts...

Influencer

Influencer Alyssa Sheil Prevails In ‘Sad Beige’ Copyright Case Over Aesthetic Style As Plaintiff Withdraws Claims

A precedent-setting copyright lawsuit between social media influencers over a "neutral, beige, and cream aesthetic" has...

Commentary

Left-Leaning News C Flock To Bluesky While Maintaining X Presence, Pew Reports

A new Pew Research Center analysis reveals that news influencers, particularly those with left-leaning political orientations,...

Agency

Whalar Group Acquires The Business Of Creativity To Bolster Creative Education Offerings

Whalar Group has acquired The Business of Creativity, the media company co-founded by advertising veteran Sir...

Technology

Foreplay Launches Lens Analytics Platform Without Ad Spend-Based Pricing

Foreplay.co introduces Lens, a creative analytics platform designed to provide advertisers with performance data that focuses...

Commentary

Creator Economy Jobs – Top Brands Seek Talent For Influencer Marketing, Content Creation And Social Media Opportunities

The creator economy continues its growth in 2025, with major companies from Apple to TikTok competing...

Brand

Inter Miami CF Launches Official Snapchat Account At Dreams Cup To Engage Young Fans

Inter Miami C.F. officially launched its Snapchat profile (@intermiamicf) during the opening ceremony of this year's...

Commentary

Cloudflare CEO Warns AI Search Patterns Are Disrupting Content Creator Economics

Cloudflare data has exposed significant shifts in web economics as zero-click searches become more prevalent. According...

Influencer

MrBeast’s ‘Hood’ Persona Video Tops His TikTok Success

Technology

CreatorIQ CEO Unveils New Platform Features To Support Growing EMEA Region’s Creator Marketing Sector

CreatorIQ CEO Chris Harrington announced platform enhancements designed to support the Europe, Middle East, and Africa...

Platform

Nielsen Data Show YouTube Getting Its Highest Viewership In April For The Third Consecutive Month

YouTube reached a platform-best 12.4% of total TV viewing time in April, marking its third consecutive...