Creator marketing and performance media company QYOU Media has launched QYOU Amplify, a new business unit dedicated to scaling creator and influencer content through paid media, advanced targeting, and performance analytics.

QYOU Amplify unites certified media buyers, platform expertise, and structured campaign measurement into a single offering. The unit integrates creator strategy, creative development, and media distribution, with the stated goal of identifying high-performing content early and reallocating spend in real time.

Rather than treating Influencer Marketing as a standalone tactic, QYOU positions QYOU Amplify as a full-funnel growth driver, supporting awareness, consideration, and conversion through precision targeting and continuous optimization.

“Creator marketing has matured, and brands expect it to perform like every other core media channel,” said Glenn Ginsburg, President of QYOU, in a press release. “QYOU Amplify reflects how we have evolved, integrating creative, creators, and media from the start so client investments work harder and drive measurable business outcomes.”

Leadership Appointment

Peggy Lin, previously VP of Account Management and Planning, has been promoted to General Manager to lead QYOU Amplify. 

In the new role, Lin will oversee the integrated paid practice and continue work on transitioning Influencer Marketing from a top-of-funnel engagement tool into a measurable driver of return on investment.

“The platforms evolve daily, and so do client expectations,” Lin said. “Because we are embedded in the day-to-day with creators, we can see performance signals immediately and act on them. We know when to boost, when to pivot, and when to reallocate spend to maximize impact.”

TikTok Partnership

The launch follows QYOU’s recent designation as a Badged TikTok Agency Partner, which granted the company access to TikTok’s select group of trusted advertising partners. That status expands QYOU’s ability to help brands build and optimize TikTok campaigns across organic and paid strategies. QYOU serves clients in the entertainment, CPG, gaming, and beauty categories, with existing TikTok work spanning Paramount Pictures, Kraft Heinz, Disney, and Activision.