London-based creator agency NewGen has signed xQc, real name Félix Lengyel, to a social publishing services deal. 

The deal, brokered in partnership with Evolved Agency, will focus on syndicating content from xQc’s original streams and YouTube output to grow his audience across new platforms and unlock additional revenue streams.

“We’re thrilled to be working with xQc, the world’s biggest streamer, to scale his well-loved content to new heights,” Mike Craddock, co-founder and CEO of NewGen, said in a statement. “Starting the year with a signing of this calibre marks a huge milestone for our creator arm of the business, setting the tone nicely for 2026.”

Lengyel currently has 12.2 million followers on Twitch. He emerged as the platform’s most-watched streamer in December 2019, accumulating nearly eight million hours of watch time that month alone. In June 2023, he signed a non-exclusive deal with streaming platform Kick valued at $70 million over two years.

The xQc signing follows NewGen’s January announcement that it had retained creator KSI for social publishing services for a fourth consecutive year. Since that partnership began in 2022, KSI has generated more than 983 million organic video views on Facebook, grown his Facebook following to 1.8 million, and reached 32.8 million unique viewers on Snapchat, according to the agency.

NewGen describes itself as a social-first creative and creator agency focused on culture, creators, and community.