Influencer

Meet Kevin & Bowie, The Dynamic Duo Behind ‘The Uber Dog’

When Kevin Ferman starts his car in Boulder, Colorado, there’s one passenger who never misses a...

Commentary

YouTube Creators Drive Purchase Decisions As Trust In Recommendations Outpaces Other Platforms

YouTube creators demonstrate measurable influence over consumer shopping behavior, with viewers reporting a 98% greater likelihood...

Strategy

How Alexander Hicks Built Twin Atlas, The 100-Person Studio Powering Roblox’s Creator Boom

For Alexander Hicks, game development started as a curiosity. At 12 years old, growing up in...

Platform

TikTok Launches Anti-Scam Campaign With Singapore Authorities

TikTok has partnered with Singapore’s Ministry of Home Affairs, National Crime Prevention Council, and Singapore Police...

Commentary

Marketers Pour 79% More Spending Into AI-Generated Content While Audience Skepticism Grows

Generative AI transforms from experimental tool to core infrastructure in the creator economy, but consumer enthusiasm...

Agency

Viral Talent: A Decade Of Building Creator-Led Media Brands

Laura Edwards and Alex Chavez-Munoz recognized an opportunity in the digital field long before influencer marketing...

Influencer

Jake Paul To Face Former Heavyweight Champion Anthony Joshua In Professional Bout On December 19

YouTuber-turned-boxer Jake Paul is set to face former two-time unified heavyweight champion Anthony Joshua in a...

Influencer

Hannah Meloche On Growing Up Online, Building A Brand, And Learning To Regain Her Energy

Hannah Meloche has spent more than a decade growing up on camera. What began as a...

Commentary

Food Supplement Influencers Face 90% Health Claims Violation Rate In Germany

Influencers promoting food supplements violate health regulations at far higher rates than the brands they represent,...

Technology

Streamlabs’ ‘Stream Shift’ Lets Creators Take Their Audience Anywhere

When live streaming first emerged, creators were often tethered to their desks by wires, monitors, and...

Commentary

How Isabella Chen Is Raising The Legal Bar For Creator Management

Most creator managers promise to “handle the business” so talent can focus on content. Isabella Chen...

Commentary

How Philadelphia’s Creator Economy Tackles Declining Economic Mobility

Philadelphia-based content creators demonstrate income potential that exceeds traditional employment paths, offering an alternative route to...

Brand

Radisson Hotel Group Launches Creator Hub Platform For Nano-Influencers

Radisson Hotel Group introduces Creator Hub, a platform connecting nano content creators with its hotel properties...

Technology

Sprout Social Launches AI Agent To Convert Social Media Data Into Business Intelligence

Sprout Social introduces “Trellis,” a proprietary AI agent that transforms social media data into business insights...

Technology

How ThisThat Turned Social Polls Into A Brand-Lift Platform

When Max Osborne talks about the power of influence, he isn’t speaking in abstractions. A former...

Commentary

Denmark Proposes Introducing Sweeping Youth Social-Media Ban

Denmark’s government has announced an agreement to ban access to social media for anyone under 15,...

Strategy

The Business Behind Clae: Mādin’s Nick Valenti On What Makes Creator Brands Break Through

Influencers aren’t just selling products anymore. They’re building companies anchored in culture, lifestyle, and community. In...

Technology

Manifest Financial Expands From Managing Money To Making It With Nucreator Deal

Manifest Financial’s September 2025 acquisition of AI startup Nucreator signals a new phase in how fintech...

Talent Collectives

Lickd Appoints Christopher Collins As New Marketing Director After Brand Music Licensing Launch

Lickd, the mainstream music licensing platform for creators and brands, has appointed Christopher Collins as its...

Agency

OpenSponsorship’s Ishveen Jolly On Bringing Analytics To The Business Of Influence

Ishveen Jolly is among a growing class of entrepreneurs using data to bring structure to the...

Agency

Rich Keith Explains Fourth Floor’s Global Model For Creator-Led Game Marketing

Fourth Floor is built on the premise that influencer marketing works best when creators, brands, and...

Brand

Tubi Expands Creator Content: Launches Exclusive Creator Series Slate, Adds 21 Kickstarter-Funded Films

Fox Corporation’s ad-supported streaming service Tubi announced its first slate of exclusive digital-first creator series from...

Talent Collectives

Tyler Chou Launches Legal Collective To Help Creators Protect And Scale Their Businesses

As legal emergencies pile up across YouTube, a new kind of infrastructure is emerging, not in...

Agency

How Adolescent Content Turned Self-Expression Into Strategy For IPSY’s ‘I Play Beauty’ Campaign

When IPSY, one of the largest beauty memberships in the United States, set out to reposition...

Commentary

New Data Reveals How Australian Age Groups Differ In Influencer Marketing Engagement

Hypetap Intelligence’s new “Talkin’ to Your Generation” report, released this month, examines how different Australian age...