Platform

TikTok Emerges As Fastest-Growing News Source, Now Reaching 20% Of U.S. Adults

A fifth of U.S. adults now regularly get news on TikTok, up from just 3% in...

Platform

YouTube Announces Plan to Reinstate Creators Previously Banned For COVID-19, Election Misinformation

Alphabet-owned YouTube plans to offer creators banned for violating COVID-19 and election misinformation policies a path...

Influencer

The Academic Influencer: Dr. Janine Lee On Bridging Elite Education And Digital Content

Dr. Janine Lee moves between two worlds that rarely intersect: academia and content creation. As a...

Technology

Why Lickd Launched A Music Licensing Platform For Brands

Paul Sampson, co-founder and CEO of UK-based music licensing platform Lickd, is tackling one of the...

Agency

Audacy Partners With MOGL To Integrate Athlete NIL Influencers Into Sports Audio Content

Audacy, an audio content and entertainment company, has announced a strategic partnership with MOGL, an athlete...

Brand

Woof Gang Bakery Launches TikTok Dog Influencer Treat Collection

Woof Gang Bakery & Grooming has released a limited-edition treat collection in partnership with three popular...

Platform

Linktree Unveils AI Design Tools, Expands Canva Integration To Boost Creator Monetization

Linktree, the platform which connects creators’ audiences to their online content, has introduced AI-powered design features...

Brand

Rhode Sets $15M First-Day Sephora Sales Record, Outperforming Celebrity Beauty Competitors

Hailey Bieber’s skincare brand, Rhode, reportedly generated around $15 million in first-day sales across North America...

Strategy

Future Launches Creator Network Across Marie Claire, Sister Brands Amid Site Traffic Decline

Global specialist media company Future has introduced a new creator-led content initiative called “Collab,” which spans...

Influencer

Howieazy On Achieving Success As A Content Creator

A college student skipping class to make a six-second video might seem like a recipe for...

Brand

Airbnb Expands Creator Economy Strategy With New French Influencer Affiliate Program

Airbnb is launching a new influencer affiliate marketing program in France, joining major brands investing in...

Agency

REACH’s Dylan Huey & Daniel Yi on Building an Ecosystem for the Next Generation of Creators

REACH began as a student organization at the University of Southern California. Today, it operates five...

Platform

YouTube, Creators HQ Launch Academy For MENA Content Creators In UAE Initiative

YouTube and Creators HQ are establishing YouTube Academy powered by Creators HQ, the first joint educational...

Technology

MY CHANNEL: A Multi-Tool Platform For Creator Monetization 

MY CHANNEL is an all-in-one creator platform that consolidates multiple monetization tools into a single destination,...

Technology

Streamlabs Launches AI Streaming Assistant Powered By NVIDIA RTX Technology

Streamlabs has released its Intelligent Streaming Agent, an AI assistant that helps livestreamers produce broadcasts with...

Talent Collectives

Boston Creator Economy Mixer: The Connection Hub Boston’s Creators Have Been Missing

When Lindsey Gamble, a creator economy consultant, featured Patreon‘s Mental Health & Wellness Resource Hub in...

Commentary

Virality On Social Media Fails To Build Artist Fandom, MIDiA Report Reveals

A new study from MIDiA Research shows that while viral success on social media platforms can...

Commentary

Social Media Drives Revenue But Measurement Gap Persists, Sprout Social Report Finds

Marketing leaders widely recognize the contribution of social media to business outcomes, but struggle to measure...

Agency

Claudia Bish On Transforming Influence Into Long-Term Business Value

What happens when Instagram posts stop getting likes and the TikTok algorithm shifts – or even...

Strategy

‘We’re Backing Influencers Who Think Like Founders’: Megan Lightcap On Slow Ventures’ Creator Fund

The creator economy as we know it is becoming increasingly sophisticated. Amid rising platform uncertainty and...

Technology

Sprout Social Adds Canva Integration To Speed Up Social Media Publishing

Social media management platform Sprout Social has introduced a new integration with Canva that allows users...

Technology

Later Adds AI Tool To Match Brands With Right Creators

Later introduces AI-Powered Brand Suitability Insights, an enterprise solution for helping marketers evaluate creator partnerships based...

Technology

Eran Nizri Unpacks IMAI’s New AI-Powered Creator Discovery Tool

PRophet released AI Agentic Search for InfluencerMarketing.AI (IMAI) in May, introducing conversational search capabilities that change...

Influencer

Acting Dreams To Horror Queen: Lindsay Ivan’s Path To Creator Success

By day, Lindsay Ivan creates meticulously researched horror content that has earned her a dedicated following....

Technology

How AIR Media-Tech Is Empowering YouTube Stars Globally

Behind the billions of views on YouTube exists a complex infrastructure challenge that most successful creators...