Agency

YKONE-Backed ONE Group Takes Stake in UAE Experiential Agency BYSELECT

ONE Group has acquired a strategic stake in BYSELECT, a UAE-based experiential strategy agency founded by...

Tech

Former Apple Executive Launches AI Likeness Governance Platform for Creators

Phillip Shoemaker, a former Senior Director of App Store Review at Apple, has launched PersonaShield, a...

Influencer

‘Hard Fork’ Podcast Hosts Sign with UTA as They Exit NYT for Independent Media Venture

Kevin Roose and Casey Newton, hosts of the New York Times technology podcast “Hard Fork,” have...

Commentary

Podcast Retargeting Outperforms Standard Campaigns by Up to 7x as YouTube Simulcasting Reaches New Highs

Podcast advertisers deploying site visitor retargeting campaigns see dramatically stronger performance than standard buys, while YouTube...

Platform

YouTube Removes Dislike Button From Shorts, Adds Speed Controls and Clear Screen Mode

YouTube is rolling out a set of player updates to YouTube Shorts, including the removal of...

Brand

Starbucks Pilots TikTok Creator Network Program With Ad Revenue Sharing for Barista Creators

Starbucks will pilot a custom “Creator Network” within TikTok’s Content Suite this summer, making it the...

Commentary

The Deals, the Doubts, and the AI Tension: 27 Creator Economy Voices on the Biggest Takeaways From Cannes Lions 2026

Cannes Lions 2026 saw Creator Marketing move closer to the center of the festival than ever...

Platform

TikTok, Strava Launch €100K European Fund to Support Local Fitness Creators

TikTok and Strava, a tracking app for running and cycling, have launched a €100,000 pan-European Local...

Tech

PAVE Studios Taps Supporting Cast to Power ‘Crime House’ Subscriptions as Podcast Publishers Bet on Direct Revenue

PAVE Studios has selected Supporting Cast to provide subscription infrastructure for “Crime House,” the company’s true...

Talent Collectives

Blink49 Creator Studios Names Former pocket.watch Exec Omar Gharaibeh as VP of Creator Partnerships

Blink49 Creator Studios has hired Omar Gharaibeh as Vice President of Creator Partnerships, per Deadline. Gharaibeh,...

Commentary

Emotional Response, Early Branding Predict Creator Ad Effectiveness Better Than Engagement Rate, Study Finds 

A joint study by WPP Media, System1, and TikTok covering 1,217 paid TikTok ads across eight...

Commentary

EU Opens Summit Coverage to Influencers, With Restrictions on Views, Brand Ties, and Political Ambitions

The Council of the European Union will grant social media content creators access to EU leaders’...

Commentary

Beauty Brands Need 1,000-Creator Programs to Compete on TikTok Shop in 2026, Report Says

More than 30,000 beauty brands now operate on TikTok Shop globally, a density that has pushed...

Tech

Dentsu, CreatorIQ Partner to Integrate Audience Targeting Data With Creator Selection

Dentsu and CreatorIQ have announced a data partnership that connects dentsu’s proprietary audience platform with CreatorIQ’s...

Platform

Meta Relaunches Facebook Creator Studio as AI-Powered App

Meta is reintroducing Facebook Creator Studio as a standalone AI-powered application designed to help creators grow...

Platform

Sprout Social Adds Snapchat Publishing Integration, Enabling Brands to Schedule Stories and Spotlights

Sprout Social has launched a Snapchat publishing integration, making it available to all customers on the...

Influencer

MrBeast Hires Pietra Founder to Lead Creator-Brand Sponsorship Platform

Beast Industries has hired Ronak Trivedi, co-founder and former CEO of creator-commerce startup Pietra, to play...

Brand

Forbes Top Creators List Surpasses $1B in Collective Earnings for the First Time

Forbes unveiled its 2026 Top Creators List at the Cannes Lions International Festival of Creativity, with...

Talent Collectives

Fixated Taps Agents From CAA, Evolved as VPs of Talent

Creator-focused management company Fixated has hired Skyler Spooner and Britt Rivera as Vice Presidents of Talent,...

Brand

Lowe’s Opens Product Development Pipeline to Creators With ‘Into the Blue’ Program

Lowe’s has launched “Creator: Into the Blue,” a program that gives creators the opportunity to pitch,...

Platform

Meta to Unify Creator Marketplace and Partnership Ads Hub, Adds Facebook Creators to Roster

Meta announced plans at Cannes Lions 2026 to consolidate its two creator marketing surfaces into a...

Tech

Later Names Former TikTok Global Marketing Head Sofia Hernandez to Board

Later has appointed Sofia Hernandez, former Global Head of Marketing and Partnerships at TikTok, to its...

Commentary

Premium Music Video Delivers 2.5x More Viewer Attention Than UGC, Study Finds

UPROXX TV released a new research report at Cannes showing that premium music video on YouTube...

Talent Collectives

Goalhanger Selects Six Creators for Inaugural ‘Accelerator’ Cohort

Goalhanger, a London-based podcast and media company, has named six creators for the inaugural cohort of...

Technology

RHEI Launches AI Tool to Convert Long-Form Videos Into Multi-Platform Content

RHEI, a Vancouver-based media technology company, has launched Made Multi-Platform, an AI-powered workflow that converts a...