Agency

Talent Agency A-List Me Bets On Trust To Win Over Creators And Brands

A-List Me, a talent management agency founded in 2016 and headquartered in Westerly, Rhode Island, now...

Commentary

Study Maps Emerging News Creator Economy, Defining Roles And Financial Benchmarks

FT Strategies and WAN-IFRA, with support from the Google News Initiative, published a study that categorizes...

Influencer

True Crime & Beauty Creator Bailey Sarian Joins UTA’s Roster

True crime and beauty content creator Bailey Sarian has signed with UTA for representation in all...

Talent Collectives

Singapore’s ‘The Pinwheels’ Awards Push For Creator Sustainability Amid Short-Lived Viral Fame

“Mediacorp The Pinwheels, Singapore’s Content Creator Awards” offer Singapore’s content creators up to S$15,000 (~$11,600) in...

Agency

Glasgow Influencer Marketing Agency Saulderson Media Acquired By Journey Further

Journey Further has acquired Glasgow-based influencer marketing agency Saulderson Media, aiming to scale its global influencer...

Strategy

YouTube Leads Platforms In Refusing To Cooperate With EU Content Dispute Body, Report Finds

The Dublin-based Appeals Centre Europe (ACE), an independent body established under the EU’s Digital Services Act...

Brand

People Inc. Acquires Food Publisher Feedfeed To Boost Creator Strategy

People Inc. acquires Feedfeed, a food publisher and creator network with 7 million social media followers...

Influencer

Ex-LinkedIn Account Manager Rachel Tokar Turns Comedy Skits Into Full-Time Creator Career

Rachel Tokar crafts mini comedy scenes where finance bros meet their dream dates and manic pixie...

Commentary

Creator Marketing Enters ‘Era Of Efficacy’ As Budgets Surge 171% Y-o-Y, per CreatorIQ Report

A new industry report from CreatorIQ reveals that creator marketing investments have increased by 171% year-over-year,...

Strategy

Moose Toys Puts Social Media At The Center Of Experiential Push With Gui Gui Launch

Moose Toys flipped traditional experiential marketing logic with their Gui Gui product launch. Instead of designing...

Brand

Travel Publisher Matador Tests Month-Long Creator House To Woo Tourism Boards

Ross Borden, co-founder and CEO of Matador Network, believes that the future of travel marketing lies...

Commentary

Trust Gap Widens Between Brands And Social Media Users, Brandwatch Report Finds

An analysis of more than 910 million online mentions reveals a growing divide between consumers and...

Influencer

Natasha Thasan On Reaching Creative Freedom Through Playing With Saris 

Natasha Thasan spent years in financial technology, writing code while secretly playing with saris, traditional South...

Technology

Raptive Launches Framework To Shield Creators From AI Scraping

Creator media company Raptive has introduced a “Terms of Content Use” framework designed to protect its...

Platform

TikTok, Southbank Centre Launch ‘Crescendo’ Program To Boost Classical Music Creators

Charity Southbank Centre and TikTok announced the launch of Crescendo, a new accelerator program aimed at...

Platform

Twitch’s Bet On Democratizing Creator Monetization

Twitch is eliminating the traditional barriers to creator income with a new strategy that makes monetization...

Platform

TikTok Debuts Travel-Specific Ad Format To Connect Brands With In-Market Travelers

TikTok has rolled out Travel Ads, a catalog-based advertising solution that uses artificial intelligence to connect...

Commentary

Podcast Network Noiser Taps Dame Julie Andrews To Narrate ‘Pride And Prejudice’ Series

UK podcast network Noiser is launching a 25-episode audio adaptation of Jane Austen’s “Pride and Prejudice”...

Influencer

From TV To Social Media, Melissa Myers Finds Her Voice In Storytelling And Survival

In the quiet suburbs of Surrey, just outside the bustling streets of London, Melissa Myers, also...

Platform

Meta Launches ‘Vibes’ For AI Video Creation

Meta introduces “Vibes,” a dedicated feed for AI-generated videos within the Meta AI app and on...

Agency

The Human Standard: Why People Have Influence Treats Creators Like Partners, Not Deliverables

Influencer marketing agency People Have Influence has built a business that treats creators as valued partners...

Platform

TikTok Emerges As Fastest-Growing News Source, Now Reaching 20% Of U.S. Adults

A fifth of U.S. adults now regularly get news on TikTok, up from just 3% in...

Platform

YouTube Announces Plan to Reinstate Creators Previously Banned For COVID-19, Election Misinformation

Alphabet-owned YouTube plans to offer creators banned for violating COVID-19 and election misinformation policies a path...

Influencer

The Academic Influencer: Dr. Janine Lee On Bridging Elite Education And Digital Content

Dr. Janine Lee moves between two worlds that rarely intersect: academia and content creation. As a...

Technology

Why Lickd Launched A Music Licensing Platform For Brands

Paul Sampson, co-founder and CEO of UK-based music licensing platform Lickd, is tackling one of the...