Strategy

‘We’re Backing Influencers Who Think Like Founders’: Megan Lightcap On Slow Ventures’ Creator Fund

The creator economy as we know it is becoming increasingly sophisticated. Amid rising platform uncertainty and...

Technology

Sprout Social Adds Canva Integration To Speed Up Social Media Publishing

Social media management platform Sprout Social has introduced a new integration with Canva that allows users...

Technology

Later Adds AI Tool To Match Brands With Right Creators

Later introduces AI-Powered Brand Suitability Insights, an enterprise solution for helping marketers evaluate creator partnerships based...

Technology

Eran Nizri Unpacks IMAI’s New AI-Powered Creator Discovery Tool

PRophet released AI Agentic Search for InfluencerMarketing.AI (IMAI) in May, introducing conversational search capabilities that change...

Influencer

Acting Dreams To Horror Queen: Lindsay Ivan’s Path To Creator Success

By day, Lindsay Ivan creates meticulously researched horror content that has earned her a dedicated following....

Technology

How AIR Media-Tech Is Empowering YouTube Stars Globally

Behind the billions of views on YouTube exists a complex infrastructure challenge that most successful creators...

Technology

Glewee Launches Affiliate Marketing Solution To ‘De-Risk’ Influencer Campaigns For E-Commerce Brands

Influencer marketing platform Glewee introduces a native affiliate marketing solution that connects e-commerce brands with influencers...

Influencer

Michelle Phan: From Running A Beauty Blog To Running A Digital Enterprise

Before TikTok dance challenges and Instagram influencer deals, Michelle Phan sat in front of a webcam...

Commentary

French Commission Proposes Social Media Ban For Under-15s, Citing ‘Toxic’ Impact On Youth

A French parliamentary commission recommends banning social media access for children under 15 and implementing overnight...

Technology

Podspace Expands Internationally With Tech And Operations Hires

Podspace, a podcast infrastructure and monetization platform, has embarked on an international expansion following a six-fold...

Platform

YouTube Algorithm Changes Spark Viewership Crisis For Creators

Multiple content creators across YouTube report viewership declines beginning in mid-August, with data suggesting platform-wide algorithmic...

Commentary

Small Brands vs. Rising Influencer Rates: Insights From 47 Creator Economy Experts

Influencer marketing has reached a critical point in 2025, with major brands increasingly shifting their budgets...

Technology

How UZU Facilitates Cross-Cultural Influencer Marketing In Japan

The gap between foreign influencers and Japanese businesses has remained unbridged, despite the growth of the...

Talent Collectives

Talent Management Company Ziggurat XYZ Achieves Royal Recognition For Creator Economy

Ziggurat XYZ, a talent management and creative agency specializing in YouTube creators, has become the first...

Strategy

Dotdigital Merges Creator Economy With Marketing Tech Through $35M Social Snowball Acquisition

In June, London-based Dotdigital Group plc acquired Social Snowball for $35 million to integrate dedicated influencer...

Agency

Bobbie: Championing Human Touch In Influencer Marketing

Bobbie, a dedicated influencer marketing agency launched in April, combines technology with human connection in a...

Platform

Vimeo To Be Acquired By Bending Spoons For $1.38 Billion

Video business platform Vimeo announced that it has entered into a definitive agreement to be acquired...

Technology

Bogdan Bratis: From ‘X Factor’ To Helping Creators Boost Revenue Through Podcasts

Saspod, a Glasgow-based podcast company, is on a mission to connect podcast creators and production technology...

Platform

YouTube Emerges As Top Learning Platform For European Teens, New Research Shows

Research from a multi-country European study reveals that YouTube leads as the preferred learning platform for...

Influencer

Camera, Kids, Content: How Ciera Hudson Built Her Family Brand

The rain begins to fall outside Ciera Hudson’s Utah home. Instead of rushing her four children...

Influencer

Get Busy Living: How Nathan Allen Champions Traveling Through Cinematic Content Creation

Nathan Allen transformed from a marketing graduate to a travel content creator by methodically building his...

Technology

KINETK: A New Tech System For Tracking Creator Content Across The Internet

KINETK is a tech company that tracks content across the internet using invisible watermarking, AI fingerprinting,...

Talent Collectives

AiMCO Launches Creator Checklist for Talent Agency Negotiations

The Australian Influencer Marketing Council (AiMCO) has released a new Talent Agency Checklist for creators seeking...

Brand

Schwab To Host Twitch ‘Catan’ Tournament, Blending Games With Finance

Financial services company Charles Schwab has announced its sponsorship of the first annual “Twitch Plays Catan”...

Commentary

How Gen Z Is Reshaping Digital Media Through ‘Creative Maximalism’

A new generation of digital natives is transforming online content through what YouTube‘s Culture & Trends...