Platform

Samsung India Taps 60 Snapchat Creators to Launch Galaxy Foldable Lineup

Samsung India partnered with Snapchat on a creator-led campaign to launch its newest Galaxy foldable devices,...

Commentary

European Association of Communications Agencies Launches Pan-European Council to Standardize Influencer Marketing Rules

The European Association of Communications Agencies (EACA) is rolling out a three-part program aimed at tightening...

Brand

TikTok Beauty Creators Katie Fang, Aliya Rachinski Take Equity Stakes in ESW Beauty

Skin care brand ESW Beauty has taken on its first outside investors nearly seven years after...

Platform

NBCUniversal Brings Peacock to YouTube Premium in Multi-Year Streaming Deal

NBCUniversal and YouTube announced a multi-year global partnership that will bundle Peacock Premium with YouTube Premium...

Brand

Alexander Ludwig Named Global Brand Ambassador for Perry Ellis

Perry Ellis has named actor Alexander Ludwig its new global brand ambassador, with Ludwig fronting the...

Influencer

Ludwig’s ‘Streamer Games’ Returns to LA in August With Country-Based Teams

Ludwig Ahgren’s Streamer Games will return for a third year on August 1-2 at USC’s Allyson...

Influencer

Jake Paul’s MVP Forms Alliance With Eddie Hearn’s Matchroom Boxing to Grow Women’s Boxing

Jake Paul’s Most Valuable Promotions (MVP) and Eddie Hearn’s Matchroom Boxing have announced a “strategic alliance”...

Platform

HBO Max Adds Vertical Video Feed, AI-Powered Search to Its Mobile App

HBO Max has launched two new mobile discovery features in the U.S., adding a TikTok-style vertical...

Influencer

How Center Consoles Only Grew From an Instagram Page Into a VC-Backed Marine Marketplace

Center Consoles Only (CCO), a boating media brand that Alan Blanco built starting with a $7,000...

Commentary

New York Sets January 2027 Deadline for Kids Act Social Media Age Verification 

New York Attorney General Letitia James released final rules on July 28 implementing the SAFE for...

Commentary

Qatar Airways Outperformed Higher-Volume Travel Brands on Instagram by Prioritizing Engagement Over Content Output 

Qatar Airways generated more earned media value (EMV) on Instagram than several travel brands producing multiple...

Influencer

Grammy-Winning Artist Laufey Signs With UTA for Global Representation

Grammy-winning singer-songwriter Laufey has signed with United Talent Agency (UTA) for global representation in all areas....

Agency

Ozen.fm Hires Former Spotify Brasil and TV Globo Executives to Grow Brazilian Ad Business

Ozen.fm, a curated audio monetization network, has added Fabio Urbanas and Luci Bondiole to its Brazilian...

Commentary

YouTube Views Are Rising, But Watch Time and Ad Revenue Are Falling, Study Finds

YouTube channels are pulling in considerably more views than a year ago, but the audience is...

Commentary

Holiday Creator Content Volume Surged in 2025, But Only Top Brands Converted It Into Attention, Data Shows

Creator content aimed at the 2025 holiday season grew faster than any previous year on record,...

Commentary

The Content B2B Companies Already Have Won’t Earn Them an AI Citation

Many B2B companies have more owned content than they know what to do with. Almost none...

Commentary

Creator Economy Job Radar – July 28, 2026 – Intuit, Simon Property Group, WME, and More

Creator Economy and Influencer Marketing hiring for the final week of July extends into real estate,...

Commentary

Creator Economy Event Calendar – July 27, 2026 – Affiliate Summit East, Creator Economy Live East, Gamescom, and More

This week’s Creator Economy calendar spans July 27 through August 30, 2026, covering eight events across...

Influencer

Ashton Hall Said He Turned Down Saratoga Water Partnership Over Missing Equity Stake  

Fitness influencer Ashton Hall said he declined a partnership offer from Saratoga Water because the deal...

Platform

YouTube Lets Shorts Creators Upload Custom Thumbnails, Reversing Prior Stance

YouTube is rolling out custom thumbnail uploads for Shorts to YouTube Partner Program creators, the company...

Platform

Snap Closes Out AI Ads Rollout With MCP Server Opening Platform to Third-Party Agents

Snap released the final episode of its “Snapchat’s AI in Ads Crash Course” video series on...

Brand

YouTube Channel ‘Toys And Colors’ Debuts First Toy Line at Target

Bonkers Toys has released its first toy line based on “Toys And Colors,” the YouTube family...

Platform

Facebook Tests Video-First Home Screen

Facebook will test opening its app directly into a full-screen video player instead of the traditional...

Brand

Gap Inc. Opens Its Cross-Brand Creator Program to Employees

Gap Inc. is extending its creator affiliate and advocacy platform to its own workforce, allowing employees...

Commentary

Triton Digital’s June Podcast Ranker Keeps iHeart Audience Network on Top, Pushes ‘My Favorite Murder’ Into the Top Three

Triton Digital has released its U.S. Podcast Ranker for June 2026, showing iHeart Audience Network holding...