Commentary

New Data Reveals How Australian Age Groups Differ In Influencer Marketing Engagement

Hypetap Intelligence’s new “Talkin’ to Your Generation” report, released this month, examines how different Australian age...

Technology

Podstock Signs Ballen Studios, Extends Dear Media Partnership To Unify Cross-Platform Podcast Analytics

Podcast analytics provider Podstock has announced a new partnership with Ballen Studios and a three-year contract...

Commentary

The Financial Identity Crisis: Why Creator Businesses Rely On Personal Funds

Content creators increasingly view themselves as legitimate business owners while operating with personal financial tools, according...

Influencer

YouTubers Matt & Abby Howard Sign With Currents Management To Expand Brand Partnerships

Matt and Abby Howard, the creator couple behind the social media brand Matt & Abby, sign...

Platform

Snap Signs $400 Million Deal with Perplexity To Integrate AI Search Into Snapchat

Snap Inc. announced a partnership with AI company Perplexity to integrate conversational search capabilities directly into...

Strategy

The Rise Of Precision Creators: Why Depth, Not Scale, Is Winning Online

A cohort of Ithaca College alumni has quietly built a playbook for sustainable creator-economy growth, pointing...

Influencer

Engineering Curiosity: How Integza Turned Rocket Fails, Humor, And Hard Work Into A Creator Career

Once a mechanical engineer in Portugal, Joel Gomes, better known to his 1.73 million YouTube subscribers...

Brand

‘Creators In Fashion’: How Amy Roberts & Theorist Brought A Shoppable Runway To VidSummit

When “Creators in Fashion” took over VidSummit’s main stage in early October, the closing-night crowd witnessed...

Strategy

How Movers+Shakers’ ‘Guest Quests’ Campaign Turned Zillennial Travel Into A Playable Storyline For Hilton’s Motto

When Motto by Hilton approached Movers+Shakers earlier this year, the challenge was clear: few Zillennial travelers...

Influencer

Jason Hibbs On Building Bourbon Moth Woodworking And A Creative Community

Woodworking wasn’t supposed to be a career. It was meant to fill the empty corners of...

Technology

Apple Reportedly Developing ‘Creator Studio’ Bundle For Pro Apps, iOS 26.2 Code Suggests

Apple appears to be preparing a new offering called “Apple Creator Studio,” according to code references...

Influencer

Australian YouTubers ‘How Ridiculous’ Launch Sugar-Free Iced Tea Brand

Australian YouTube group ‘How Ridiculous’ has entered the beverage market with Tea Industries, a sugar-free iced...

Agency

Inside Le Fleur Society’s Luxury, Concierge Approach To Creator Representation

When attorney Lauren Taylor launched Le Fleur Society in August 2024, she didn’t intend to replicate...

Agency

Engineering Sustainable Revenue In The Creator Economy: DeepWater Strategies

DeepWater Strategies was built on a simple but powerful premise: the creator economy deserves structure as...

Talent Collectives

Proud Management Appoints Digital Brand Veteran Samantha Marcus As Senior Talent Manager

Proud Management appointed Samantha Marcus as Senior Talent Manager, bringing strategic leadership to its growing talent...

Strategy

NBA 2K League Relaunches With YouTuber Jesser As Honorary Commissioner, Blending Competition And Content

NBA Take-Two Media (NBAT2), a joint venture between the National Basketball Association (NBA) and Take-Two Interactive...

Technology

From Hollywood To ‘Meaning Economy’: Matt Zien Shares Vision For AI-Powered Storytelling

For more than a decade, producer Matt Zien helped shape the worlds of television and documentary...

Commentary

VTubing Viewership Dips In Q3 2025 Despite Strong Creator Engagement, Report Shows

Virtual creator livestreaming sees its first decline after record-setting quarters while independent streamers gain market share....

Platform

Netflix Plans Vertical Video Expansion While Avoiding TikTok Rivalry

Netflix has begun testing vertical short-form video on mobile devices as part of a broader strategy...

Technology

Streams Charts Unveils Twitch Viewer Demographics Tool For Brands And Creators

Streams Charts has released Twitch audience demographics data for its PRO subscribers, expanding beyond geographic insights...

Commentary

News Creators Rival Traditional Media For Audience Attention, Global Study Shows

A new study from the Reuters Institute for the Study of Journalism reveals a striking geographic...

Platform

YouTube Expands TV Screen Tools As Creator Revenue From Living Room Viewing Surges 45%

YouTube is introducing five new television-focused features as the platform reports substantial growth in creator earnings...

Brand

Tubi Partners With Kevin Hart’s Hartbeat For Exclusive Creator Content Deal

Fox Corporation’s ad-supported streaming service Tubi is launching its first-ever exclusive creator content slate as part...

Influencer

Steven Bartlett’s Creator Company Reaches $425 Million Valuation

Steven Bartlett’s holding company Steven.com closed an eight-figure investment round at a $425 million valuation, positioning...

Commentary

China Now Requires Degrees For Influencers Discussing Professional Topics

Cyberspace Administration of China (CAC) started implementing new regulations on October 25, requiring influencers discussing professional...