Agency

Order From Chaos: Inside CreatorX’s Mission To Fix Talent Management

In 2015, Evan Asano published the first forecast for influencer marketing, predicting the industry would reach...

Commentary

26 Industry Experts Weigh In On Instagram’s New Repost Feature

Instagram has introduced its new “Repost” feature, which allows users to share public Reels and feed...

Platform

Instagram Adds Reel Linking For Multi-Part Videos

Instagram has launched a new feature that allows creators to link multiple Reels in a series,...

Brand

Dubai Unveils $1M AI Film Prize for Upcoming Creator Economy Summit

Dubai has announced a $1 million prize for AI-generated short films, positioning it as the world’s...

Commentary

Creator Economy Calendar October 2025 – Busy Schedule This Fall

Following a packed September featuring key industry gatherings, including Press Publish NYC, FinCon, and DMEXCO, the...

Commentary

YouTube Shorts Conversion Power, Teen Purchasing Influence, And Holiday Shopping Shifts

New research from video ad tech platform Precise TV reveals fresh opportunities for content creators and...

Talent Collectives

Chanelle Evette: From Bigo Live Streamer To CEO Of A Creator-First Talent Agency

Chanelle Evette stumbled into live streaming seeking human connection amid pandemic lockdowns, only to discover her...

Agency

How QYOU Media Embedded Creator-Led ‘Digital Stunts’ Into ‘Mission Impossible’ Campaign

For the release of “Mission: Impossible – The Final Reckoning,” QYOU Media created a coordinated TikTok...

Platform

France To Sue Kick Following Streamer’s Death

France will sue Australian streaming platform Kick for “negligence” following the death of content creator Raphaël...

Brand

Acast Launches Free Certification Platform To Demystify Podcast Advertising

Acast has unveiled its free, on-demand Acast Ads Academy, designed to establish industry standards for podcast...

Commentary

Food & Beverage Now 4th Largest Content Category On YouTube As Viewership Surges 32%

Food and beverage content on YouTube generated 457 billion views in Q1 2025 alone, representing year-over-year...

Brand

White Castle Backs Football Stars’ NIL Podcast To Connect With Young Fans

White Castle has announced its official sponsorship of “Downs 2 Business,” a podcast focused on Name,...

Agency

How Mutato Adjusts Agency Billing Models For The Creator Economy

When Formula 1 races air in Brazil, thousands of motorsport enthusiasts now tune into a second-screen...

Commentary

AI Now Standard In Social Media Workflows, Report Shows

Nearly all social media professionals now use artificial intelligence tools in their daily work, according to...

Influencer

YouTuber Hired As NBA Scout After Years Of Player Analysis Videos

Keandre Ashley, who has operated the YouTube channel “Hoop Intellect” for seven years, has accepted a...

Agency

Whalar Group Names Eddie Renard As Company’s First Chief Operating Officer

Whalar Group has appointed Eddie Renard as its first-ever Chief Operating Officer. Renard, who previously served...

Platform

YouTube Rolls Out AR Tool For Shorts To Challenge TikTok, Snapchat

YouTube has launched Effect Maker, a web-based tool that allows creators to design and share augmented...

Platform

White House Launches TikTok Account Despite Approaching Ban Deadline

The White House established an official TikTok presence on August 19, even as the September 17...

Technology

Video Agency Oysterly Media Launches Proprietary Social Search Tool

Short-form video agency Oysterly Media has launched a proprietary social search tool designed to uncover real-time...

Influencer

Druski Shares His Creator Economy Playbook: ‘Own Everything, Reinvest Brand Money’

Comedy sensation Druski is bringing his viral Instagram sketches to Wembley Arena and venues across North...

Influencer

Andrew Tate Sues Meta, TikTok for $100M Over 2022 Account Bans

Influencers Andrew and Tristan Tate filed lawsuits against Meta and TikTok seeking more than $100 million...

Agency

Tom Maynard’s Amplify Targets Creator Economy Consolidation Across Asia-Pacific

Tom Maynard runs Amplify, a 130-person self-funded company across Asia-Pacific that manages hundreds of creators and...

Agency

South African Influencers Graduate From Dentsu’s School Of Influence Program

Eight emerging South African creators have graduated from the dentsu School of Influence, joining peers from...

Technology

AI Platform Wondercraft Unveils AI Agent To Turn Conversations Into Professional Content

Y Combinator-backed AI content studio Wondercraft has just launched Wonda, an AI agent that creates and...

Technology

How StreamerDap Implements Live Stream Ads Without Interrupting Viewers

Live streaming viewership reached 32.5 billion hours watched in 2024, a 12% increase from the previous...