Commentary

EU Council Plans to Invite Content Creators to Ministerial Summits, Leaders’ Meetings

The Council of the European Union is developing a pilot program to grant social media content...

Tech

Sprout Social Expands AI Engine Into Platform-Wide Intelligence Layer

Sprout Social has announced the expansion of Trellis, its proprietary AI engine, into a platform-wide intelligence...

Commentary

Spotify Streams Generate 1.5x More Listening Time Than YouTube Views, Data Finds

Podcast analytics platform Podstock has released benchmarking data showing that a single Spotify stream generates, on...

Commentary

Creator-Brand Deals Remain Mostly One-Off as YouTube Leads in Long-Term Partnerships, Report Finds

The Influencer Marketing Factory’s “Brand Deals Report 2026” found that one-off creator partnerships remain the dominant...

Platform

Twitch Introduces New Enforcement Measures Targeting Persistent Viewbotting

Twitch is rolling out a new enforcement mechanism designed to penalize streamers who persistently inflate their...

Strategy

General Motors Built Five Hollywood Soundstages to Prove Creator Marketing Can Scale

The easiest version of creator marketing is a sponsored post. A brief, a rate card, and...

Agency

SocialChain Taps Havas Play UK Veteran Sophie Berman to Lead Influencer Division

Social media marketing agency SocialChain has appointed Sophie Berman as Head of Influencer, placing her in...

Brand

Target Launches Two Programs to Rebuild Creator Commerce Strategy

Target is rebuilding its creator commerce strategy after winding down a previous affiliate program that frustrated...

Tech

Pixability Launches Platform to Unite YouTube Ads, Organic Channels, and Creator Strategies

YouTube advertising technology company Pixability has launched Pixability360, a platform that brings together YouTube advertising, organic...

Platform

Instagram Launches ‘AI Creator’ Labels to Flag Accounts That Regularly Use AI-Generated Content

Instagram has introduced a new account label for creators who regularly use artificial intelligence tools to...

Commentary

Brianna Doe on the One Thing CMOs Should Change About Creator Marketing Right Now 

The Influencer Marketing industry keeps having the same conversations. Creative freedom. Fair pay. Brand control. Brianna...

Strategy

The Creator Economy’s Regulatory Grace Period Is Over 

Australia banned children under 16 from social media in December. The UK launched a formal consultation...

Commentary

MENA Live-Streaming Audience Grows 5X in Four Years as Kick Seizes 81% Market Share

Kick has emerged as the leading live-streaming platform across the Middle East and North Africa (MENA),...

Platform

Roblox to Raise Developer Exchange Rate for Games Aimed at 18+ Players as Adult Cohort Surges 

Roblox will increase its Developer Exchange (DevEx) rate by 42% for eligible in-game spend generated by...

Brand

DAZN Taps Creators for FIFA World Cup 2026 With Fan-First Content Push

DAZN has launched DAZN48, a global initiative that will recruit 48 soccer creators to produce social-first...

Commentary

YouTube Leads Ad Recall, Purchase Influence in U.S. Teen and Millennial Survey

YouTube outperformed competing platforms on ad recall, perceived ad quality, and purchase influence in a U.S....

Talent Collectives

Blink49 Studios Launches Creator Studios Division, Names Mickey Meyer as President

Toronto-based independent TV studio Blink49 Studios is launching a global “Creator Studios” division and has appointed...

Commentary

Weekly Creator Economy Job Radar – April 28, 2026 – MrBeast, CHANEL, and e.l.f. Beauty Hiring Across Beauty, Agency, and Creator Platforms

Creator Economy hiring continues in late April, with Beast Industries posting two roles spanning external communications...

Commentary

Bryan Barletta Is Merging Podcasting’s Biggest Institutions – Here’s Why

Podcasting has spent a decade building its own institutions. Bryan Barletta thinks it’s time those institutions...

Platform

Spotify Enters Fitness Market With Guided Workouts, Peloton Content for Premium Subscribers

Spotify has launched a dedicated fitness category on its platform, introducing guided workout experiences alongside a...

Platform

beehiiv Expands Creator Monetization Suite With Webinars, AI Podcast Analytics, and Metered Paywalls

Newsletter platform beehiiv has rolled out a suite of product updates, adding webinar hosting, AI-powered podcast...

Strategy

The Comment Section as the Campaign: Cure Media’s Tattoo Regret Play for La Roche-Posay

Most brands treat comment sections as a byproduct of content. Swedish creator-led marketing agency Cure Media...

Commentary

Who Actually Owns Podcasting? 25 Experts on the Organizational Design Problem Costing Brands Results

Podcast listenership in the United States has reached a record high, with 167 million Americans, 58%...

Commentary

SiriusXM Media Named Exclusive U.S. Audio Ad Representative for YouTube

SiriusXM Media and Google have announced a partnership that makes SiriusXM Media the exclusive advertising representative...

Agency

SAMY Named Barilla’s Global Influencer Marketing Partner

SAMY has secured a global Influencer Marketing partnership with Barilla Group, expanding the social-first agency’s growing...