Talent Collectives

Goalhanger Is Backing Emerging Digital Talent With Funded 3-Month ‘Accelerator’ Program

Goalhanger, the London-based podcast and media company, has launched The Accelerator, a three-month creative business incubator...

Platform

Pinterest Launches ‘Promote a Pin’ Feature to Lower Ad Barriers for Creators, Small Businesses

Pinterest is rolling out a new feature designed to make advertising more accessible to creators and...

Tech

PodcastOne Extends Exclusive Deal With A+E Networks, Adding Five Shows to Distribution Portfolio

PodcastOne has renewed its exclusive sales and distribution agreement with A+E Networks, extending rights to five...

Agency

Digital Voices Founder Jennifer Quigley-Jones on Why She Sold: Indie Influencer Agencies Are Running Out of Road

Influencer Marketing has moved from a test budget to a core media channel. According to Jennifer...

Agency

Sports Media Company Snapback Sports Signs With Excel Sports Management to Drive Sponsorship Growth, Event Access

Snapback Sports, a digital sports media company founded by Jack Settleman, has signed with Excel Sports...

Platform

LinkedIn Deploys LLM-Based Feed Ranking System to Surface Content Beyond Members’ Networks

LinkedIn has rolled out a new Feed ranking system powered by large language models (LLMs) and...

Platform

Facebook Launches Creator Fast Track Program as Platform Reports $3B in Creator Payouts for 2025

Facebook has announced the Creator Fast Track program, offering established creators from other platforms guaranteed monthly...

Commentary

Employee-Generated Content in 2026: From Amplification to Infrastructure

Employee-generated content (EGC) has crossed a threshold. What began as a supplementary tactic, with employees occasionally...

Platform

YouTube Partners With FIFA to Expand World Cup 2026 Content Access for Creators, Media Partners

YouTube has officially joined TikTok as a FIFA-designated “Preferred Platform” for the FIFA World Cup 2026,...

Commentary

Streaming Audiences Gravitate Toward Bigger Screens, Free Platforms as Viewing Habits Shift, Survey Finds

Streaming audiences are becoming more deliberate about when and how they watch content, gravitating toward larger...

Agency

The Drive Agency Wants to Turn B2B Creators Into Diversified Businesses

Most talent management firms are built to close the next deal. The Drive Agency, launched in...

Platform

YouTube Says It Paid Music Industry $8B in a Year as Platform Bets on Visual Storytelling and AI Tools

In a letter to music partners, Lyor Cohen, YouTube’s Global Head of Music, outlined a 2026...

Platform

Facebook Updates Originality Guidelines, Adds Impersonation Detection Tools for Creators

Meta has updated Facebook’s original content guidelines and is rolling out new impersonation-detection capabilities within its...

Talent Collectives

Inside Creator Hollywood™: MADE BY ALL’s Bet on a New Entertainment Power Structure

Leanne Perice, the founder and CEO of MADE BY ALL, has spent nearly a decade positioning...

Commentary

Organic UGC at Scale: 22 Creator Economy Experts Share the Tools and Workflows Behind It

User-generated content, or UGC, refers to photos, videos, reviews, and other posts created by customers, fans,...

Platform

YouTube Launches Podcast Vertical Lineups for Advertisers

YouTube has introduced a U.S. Top Podcasts Lineup, giving U.S. advertisers the ability to purchase ad...

Agency

From Casting to Creator Infrastructure: How Holy Marketing Is Turning Influencer Campaigns Into Owned Media

Most brands still treat Influencer Marketing like a media buy: select a creator, rent their audience...

Agency

The Operator Behind the Creator: How Pylo is Turning Attention Into Owned Businesses

Most creators earning six figures are still one brand contract away from zero. According to Pylo...

Commentary

Singapore Podcast Ads Draw Higher Engagement, Lower Saturation Than Other Digital Media, Report Finds

Podcast advertisements in Singapore outperform other digital media formats on consumer engagement, ad saturation, and brand...

Platform

Google.org, YouTube Commit $20M to Teen Digital Wellbeing With Open-Source Curriculum

Google.org, the philanthropic arm of Google, and YouTube announced a $20 million global initiative at YouTube’s...

Strategy

Why Most Brands Still Misunderstand Creator Marketing, According to Consultant Lauren Simpson

For many brands, creator marketing still sits on the margins of their marketing strategy. Campaigns launch,...

Commentary

LinkedIn Ads Deliver Highest Return Among Major Ad Networks, Research Finds

LinkedIn generated a 121% return on ad spend among business-to-business (B2B) marketers in 2025, outperforming Google...

Strategy

PRX, AudioUK Bring Podcast Creator Summit to London, Expanding Effort to Support Emerging Podcasters

In early February, podcasters from across the UK gathered inside Apple’s Battersea Power Station offices in...

Tech

Podscribe Launches AI Chatbot, Revamps YouTube Conversion Modeling for Podcast Advertisers

Podcast and audio ad measurement platform Podscribe has rolled out a revised measurement system for podcast...

Agency

Play.Works Pushes Creator Content Into the Living Room With ‘Law By Mike’

Play.Works has launched “Law By Mike,” the legal education creator with more than 17 million YouTube...