Commentary

Live Streaming Viewership Hits Four-Year High As Kick Surges And Twitch Loses Ground

Stream Hatchet’s 2025 annual report shows over 36 billion hours watched across platforms, with platform fragmentation...

Commentary

Where Live Streaming Advertising Is Heading: 3 Findings Brand Marketers Need To Know

Stream Hatchet‘s “2025 Live Streaming Trends Report,” which covers 36.4 billion hours watched across all major...

Influencer

Pro Shop Partners With Influencer Paige Spiranac To Expand Golf Media, Consumer Products

Pro Shop, a golf media and commerce company, has formed a long-term joint venture with golf...

Tech

Long-Tail Creator Supply Meets Retention-Driven Platforms, Report Finds

The Creator Economy remains structurally dominated by smaller creators, even as major social platforms increasingly prioritize...

Tech

Moburst Launches AI Unit, Hires Crystal Ball Founder Fernando Ideses As Product Lead

Moburst announced the launch of Growth Labs, an AI unit focused on building and scaling AI-powered...

Brand

Moose Toys Launches Mark Rober And Salish Matter Toy Lines

Moose Toys announces two separate creator partnerships to expand its portfolio of influencer-led products, signing deals...

Commentary

UK Creator Marketing Expansion Fails To Lift Attention In 2025, Report Finds

Brands across UK consumer sectors expanded creator marketing activity in 2025, but increased scale did not...

Commentary

YouTube Growth Signals Stronger Long-Term Artist Performance, Music Industry Data Shows

YouTube may be an early indicator of sustainable artist growth, according to new research analyzing streaming...

Technology

From Platform Monetization To Inbox Reality: Why Austin Chen Is Rebuilding The Deal Layer Of The Creator Economy

After more than a decade building creator monetization and discovery tools inside some of the world’s...

Commentary

BNP Paribas Announces Specialized Banking Team For Europe’s €135B Creator Economy

BNP Paribas has deployed dedicated advisors in its Paris region branch to serve content creators as...

Influencer

CTV Platform Play.Works Adds Legal Creator ‘Law By Mike’ To Network

Play.Works announced the addition of “Law By Mike” to its Connected TV network, bringing the legal...

Brand

NBA To Embed 200+ Creators Across All-Star Weekend Events

The National Basketball Association (NBA) has announced that more than 200 global creators will participate in...

Platform

YouTube Partner Program To Launch In Armenia This Spring

YouTube announced the launch of its Partner Program in Armenia this spring. The expansion adds Armenia...

Commentary

Voxtopica Launches First Amendment Educational Podcast With Washington University

Podcast agency Voxtopica has announced the launch of “Amended! Liberty’s Guide to the First Amendment,” an...

Influencer

Influencer Andrea Carmona Is Learning To Let Her Life Lead The Content

Long before content creation became a viable career path, Andrea Carmona approached social media with intent,...

Talent Collectives

From Advocacy To Agency: How Gallaher Group Supports Impact-Driven Creators And Brands

Influence in the creator economy is often discussed in terms of reach and visibility, but for...

Tech

Miami Startup Mavn Streamlines Influencer Vetting For South Beach Wine & Food Festival

Miami-based influencer marketing platform Mavn has partnered with the Food Network South Beach Wine & Food...

Agency

From Case Study To Playbook: Nick Seymour On What Actually Scales In Creator-Led Brand Experiences At Komodo

When Komodo co-founder Nick Seymour last spoke with Net Influencer, his agency had just finished what...

Platform

NFL YouTube Content Attracts 20B Views As League Cultivates Digital Strategy

The National Football League’s video content accumulated more than 20 billion views on YouTube in 2025,...

Tech

True Crime Podcast ‘RedHanded’ Inks Distribution Partnership With Audioboom

Suruthi Bala and Hannah Maguire, hosts of the true crime podcast “RedHanded,” have signed an exclusive...

Platform

Roblox’s Repositioning: Adults, AI, And Safety As The Platform’s Growth Drivers

Roblox’s Q4 2025 shareholder letter opens with familiar signals of platform momentum, record bookings, surging daily...

Influencer

UK Comedy Duo Elis James & John Robins Launch Production Company With Multi-Show Podcast Slate

British comedians Elis James and John Robins have launched Significant Productions, a new production company focused...

Tech

Podstock Expands Sports Media Portfolio With Goalhanger, Playmaker Partnerships Ahead Of Busy 2026 Calendar

Podcast analytics provider Podstock has announced partnerships with four sports media brands, adding Goalhanger, Playmaker, On3...

Influencer

‘Tony Talks’ And The Art Of Turning Everyday Life Into Comedy Content

Antonio “Tony Talks” Baldwin’s comedy rarely starts with a punchline. He starts with a look, a...

Strategy

Why NBCUniversal Is Treating Creators As Infrastructure For The Milan Cortina Olympics

NBCUniversal has spent the past two years quietly re-engineering how content creators fit into the world’s...