Stories By Dragomir Stojkov
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Platform
U.S. Senate Intel Committee Vice Chair Warns Trump Administration Over TikTok Divestiture Delays
April 9, 2025Senator Mark Warner, Vice Chairman of the Senate Select Committee on Intelligence, is expressing concerns about...
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Agency
The Influence Agency: 360° Approach Delivers Seamless Campaign Integration
April 9, 2025The Influence Agency emerged in 2017 as a small Toronto-based startup focused on influencer marketing just...
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Commentary
Study Reviews Social Media Performance Of Petfluencers Vs. Human Influencers
April 8, 2025A recently published study in the Journal of Advertising Research reveals that animal influencers, or ‘petfluencers’,...
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Agency
Integrated Content Agency Launches Twitch Reality Competition In Search Of ‘Next Big Streaming Star’
April 8, 2025Integrated Content Agency (ICA) is launching NEXT, a digital reality competition offering emerging streamers a chance...
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Influencer
Walking Beats: Inside ARIatHOME’s ‘Wearable Studio’ Producing Musical Content On The Streets Of New York
April 8, 2025In the bustling streets of New York City, a distinctive figure moves through the crowds, wearing...
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Platform
TikTok Gets Reprieve, But Deal In Peril Following ‘Tariff War’ Between U.S. And China
April 7, 2025U.S. President Donald Trump signed an executive order extending TikTok's U.S. operations by 75 days as...
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Platform
YouTube Debuts Suite Of Creation Tools For Enhanced Short-Form Video Editing Capabilities
April 7, 2025YouTube is rolling out five new creation tools for its Shorts platform this spring, responding to...
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Platform
Snapchat Expands Partner Program To Help Drive Results For Agencies
April 4, 2025Snapchat is introducing an enhanced Agency Partner Program, expanding its existing offering to accommodate agencies of...
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Brand
QVC First: ‘Always-On’ Live Shopping Streams On TikTok In U.S. Launched
April 4, 2025QVC Group has entered an agreement to host 24/7 live shopping streams featuring its brands, products,...
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Agency
Verbatim: How Brianna Doe Is Generating Brand Value In An Era Of Endless Options
April 4, 2025After 12 years of working in-house at lean startups, where she led influencer marketing alongside social...
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Strategy
The Rise Of Employee Influencers: How EGC Is Making A Mark In Brand Marketing In 2025
April 3, 2025Employee-generated content (EGC)—content created and shared by employees that showcases their experiences, insights, and perspectives about...
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Platform
Mark Cuban-backed Startup Launches TikTok Competitor
April 3, 2025Skylight, a short-form video app built on the AT Protocol, has finally launched after just 10...
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Influencer
Australian YouTuber Ordered To Pay $350,000 In Case Over False Claims Versus U.S. Gamer Billy Mitchell
April 2, 2025A Brisbane district court has ordered Queensland-based YouTuber Karl Jobst to pay $350,000 plus interest and...
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Platform
OnlyFans Sued: Subscribers Claim Fraud Over Model ‘Impersonation’ By Agencies
April 2, 2025Two former OnlyFans subscribers from Illinois are suing the platform's parent companies, Fenix Internet, LLC and...
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Platform
YouTube Demonetizes Channels Behind AI-Generated Movie Trailers
April 1, 2025YouTube has suspended monetization for two prominent channels specializing in AI-generated fake movie trailers following a...
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Platform
TikTok Sale Deal Expected Before April 5 Deadline, Trump Says
April 1, 2025U.S. President Donald Trump has confirmed that a deal for ByteDance to sell TikTok will be...
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Platform
Kick Launches $50k ‘Kick Road’ Contest To Support Small Streamers Starting April 2
March 31, 2025Kick has introduced “Kick Road,” a $50,000 prize initiative targeting smaller creators on the platform. The...
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Platform
Instagram Rolls Out 2x Speed Feature For Reels
March 31, 2025Instagram introduced a new feature allowing users to play Reels at 2x speed by long-pressing on...
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Brand
NFL Searching For A VP Of Influencer & Creator Marketing To Expand Reach, Fanbase
March 31, 2025The National Football League (NFL) is searching for a Global Vice President of Influencer and Creator...
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Technology
Dutch Collabhouse Launches ‘Campaigns’ Feature Connecting Musicians With Content Creators
March 28, 2025Dutch music promotion platform Collabhouse has unveiled its new “Campaigns” feature, creating a marketplace for musicians...
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Platform
Trump Suggests Potential Tariff Reduction For China If They Approve TikTok Deal
March 28, 2025U.S. President Donald Trump indicates he may offer China tariff concessions if Beijing approves a deal...
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Commentary
Former Dentsu Aegis CEO Jerry Buhlmann Joins Precise TV As Non-Executive Chairman To Drive U.S. Expansion
March 28, 2025Precise TV, the contextual video ad tech platform, has appointed Jerry Buhlmann as Non-Executive Chairman to...
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Platform
TikTok To Shut Down Photo-Sharing App Notes, Directs Users To Lemon8
March 27, 2025TikTok will discontinue its standalone photo-sharing application, Notes, on May 8, 2025, less than a year...
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Commentary
Report: Japanese Podcast Listeners Growing, Younger Demographic Tuning In
March 27, 2025The fifth "Podcast Report in Japan" survey reveals podcast usage reaching 17.2% of internet users in...
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Strategy
How QYOU’s Paradise Campaign Turned Plot Secrecy into Creator Marketing Gold
March 26, 2025Chris details the intentional design: "We very purposefully set up the first videos with a formula...
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