Stories By Dragomir Stojkov
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Brand
Twitch Unveils New Ad Format In Fortnite With 2 Major Brands Already On Board
September 23, 2024Amazon-owned Twitch introduced a new advertising format called “The Glitch” in Fortnite, with Domino’s and Peloton...
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Brand
How Yummiland’s Influencer-Led Back-to-School Campaign Is Captivating 4-9-Year-Olds
September 20, 2024MGA Entertainment’s newest brand, Yummiland, is leveraging influencer partnerships to launch its Lip Gloss Dolls line,...
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Influencer
MrBeast Responds To Backlash Over New Lunchables Competitor Brand Launched With Logan Paul, KSI
September 20, 2024Content creators MrBeast, Logan Paul, and KSI are entering the packaged lunch market with Lunchly. The...
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Agency
Ex-LADbible, Lidl Exec Maya Orr Launches ‘UK’s First Values-Led Influencer Agency’
September 20, 2024Maya Orr, former managing director at social-first creator agency Connect Management, has launched Big Name on...
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Platform
YouTube Launches Hype To Enable Fans To Propel Smaller Creator To Stardom
September 19, 2024YouTube has introduced a new feature called Hype, designed to help emerging creators grow their channels...
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Influencer
Beast Games Contestants Sue MrBeast, Amazon Over Alleged Sexual Harassment, Mistreatment
September 19, 2024YouTuber MrBeast, Amazon, and associated production companies face legal action from contestants of the upcoming Beast...
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Technology
PodcastOne Secures Rights For ‘Fool Coverage’ Podcast With Beauty Influencers Manny MUA, Laura Lee
September 18, 2024LiveOne subsidiary PodcastOne acquired exclusive multi-year sales and distribution rights to “Fool Coverage with Manny MUA...
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Commentary
TikTok Ad Explosion: Research Shows Brands Are Getting 15X More Eyeballs Than On Facebook
September 17, 2024TikTok video ads generate 15 times more impressions than Facebook and Instagram Reels ads, according to...
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Platform
Variety To Host Gaming, Media & Entertainment Events In Partnership With TikTok
September 17, 2024Variety and TikTok have announced a partnership to host two industry events this fall, focusing on...
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Influencer
MrBeast, Logan Paul, And KSI Team Up To Launch ‘Lunchly,’ A New Lunchables Rival
September 17, 2024Content creators MrBeast, Logan Paul, and KSI are entering the packaged lunch market with a new...
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Brand
How This Dutch Fashion Brand Used AI To Cut Video Production Costs By 30X
September 16, 2024Amsterdam-based fashion company Daily Paper reports significant cost savings and increased engagement after implementing AI in...
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Commentary
Study Uncovers Why Top Influencers’ Personal Posts Outperform Sponsored Content
September 16, 2024Recent research reveals that authentic content drives engagement for social media influencers, with personal posts significantly...
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Agency
Dentsu Introduces “House of Creators” Program To Turn Unknown Creators Into Marketing Machines
September 16, 2024Dentsu Group Inc. announced the launch of “House of Creators,” a new initiative to support next-generation...
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Brand
DELLI Raises $6M To Capitalize On Fashion Brands’ Sudden Obsession With Food
September 16, 2024DELLI, an online platform for independent food and drink, secured $6 million in seed extension funding...
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Brand
How Klook Kreator Program Is Tapping Nano, Micro-Influencers To Reach Niche Audiences
September 13, 2024Travel experiences booking platform Klook recently launched its Klook Kreator program, an industry-first approach to influencer...
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Commentary
Gen Z Is Ditching Google For ‘Social Searching’ — Here’s Where They’re Going Instead
September 12, 2024Research conducted by Forbes Advisor and Talker Research in April 2024 and analyzed by Bernstein Research...
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Commentary
Lower Costs, Higher Engagement: The Truth About Fast-Paced Influencer Marketing [REPORT]
September 12, 2024New research from influencer marketing agency Obviously reveals that quick-turn content creation campaigns can lead to...
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Commentary
Webby Awards Introduces “Creators,” “Brand Of The Year” Categories, Expands “Video & Film” For 29th Annual Event
September 11, 2024The Webby Awards, dubbed “the Internet’s highest honor” by The New York Times, is launching its...
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Technology
COY Creator: A ‘Business-In-A-Box’ Platform Helping Creators Escape Platform Dependence
September 11, 2024Creator startup COY Creator aims to give content creators complete ownership of their data and distribution...
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Technology
Inside Spotter’s New $7.4M Raise And Funding Model Taking YouTube By Storm
September 11, 2024Spotter, a startup specializing in creator financing and AI tools, has secured an additional $7.4 million...
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