Stories By Dragomir Stojkov
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Commentary
Italy’s Influencer Marketing Sector Projected To Reach $540M In 2025, $2.38B By 2034, Research Shows
July 1, 2025Italy’s influencer marketing sector, valued at $459.64 million in 2024, is expected to reach $540.75 million...
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Agency
Inside The Node’s Transparency First Approach To Influencer Marketing
July 1, 2025The Node has established itself in influencer marketing by tackling the 60% commission rates and lack...
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Commentary
Reserve These Dates for Not-to-be-Missed Creator Economy Events in August
June 30, 2025Scale up your creator economy initiatives by attending industry-focused events this August. Connect with the right...
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Commentary
Report: Short-Form Content Dominates As Cross-Category Collaborations Drive Engagement
June 30, 2025New research from social video intelligence firm Tubular Labs highlights major trends shaping the creator economy...
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Brand
Avocados From Mexico Taps 51 Influencers For Its Marketing Campaign In Canada
June 30, 2025Avocados From Mexico has concluded its largest Canadian influencer marketing initiative to date, partnering with 51...
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Agency
Beyond ‘Walking Billboards’: How Tano’s AI Is Reviving Authentic Brand Evangelism
June 30, 2025Influencers have become “walking billboards,” according to Will Caplan, co-founder and CEO of AI-powered Tano, cutting...
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Platform
YouTube Raises Minimum Age For Solo Live Streaming To 16, Requiring Adult Supervision For Younger Creators
June 27, 2025YouTube is implementing new live streaming rules that will increase the minimum age for unsupervised broadcasting...
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Commentary
YouTube Serves As News Source For Nearly Half Of Taiwan Users, Report Finds
June 27, 2025YouTube serves as a news source for 46% of Taiwanese consumers, up from 38% in 2021,...
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Technology
AnyMind Group Enhances Live Commerce Platform With Analytics Features
June 26, 2025AnyMind Group introduces new features to its AI-powered live commerce platform, AnyLive, providing real-time analytics for...
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Influencer
‘Famous Before 18’: Now It’s Avia Colette’s Turn To Give Advice To The New Generation
June 26, 2025When Avia Colette took the stage at VidCon 2025 for the “Famous Before 18” panel, it...
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Talent Collectives
Why Kai Plunk’s Elevate Puts Creator Relationships Before Revenue
June 26, 2025“We’re putting people over profit and choosing the decisions that make the most sense for our...
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Agency
Mindgruve And Outlandish: Bringing TikTok Shop To Latin America
June 26, 2025Carlos Corona Betancourt Mindgruve secured a first-mover advantage in Brazil’s social commerce market by becoming the...
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Technology
New Platform Targets Payment Gap In Creator Economy
June 25, 2025Sundial Media & Technology Group and Creator Currency Networks have unveiled CreateHer Network, a platform designed...
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Platform
Patreon Announces 10% Rate Increase For New Creators Starting August
June 24, 2025Patreon is updating its pricing structure for new creators, consolidating its Pro (8%) and Premium (12%)...
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Commentary
Creator Economy Jobs – Food Brands, Cruise Lines, And Marketing Agencies Drive New Opportunities
June 24, 2025The creator economy continues to generate employment opportunities across diverse sectors, with companies ranging from established...
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Brand
Unilever Acquires Dr. Squatch as Personal Care Brand’s Gen Z-Focused Social Media Strategy Makes Waves
June 24, 2025Unilever announced its acquisition of men’s personal care brand Dr. Squatch from growth equity firm Summit...
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Commentary
The Creator Economy’s Most Unlikely Fashion & Fitness Mogul Cassey Ho Started With A Goodbye Gift To 40 Gym Students
June 23, 2025When Cassey Ho uploaded a 10-minute Pilates video to YouTube in 2009, she wasn’t trying to...
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Platform
YouTube Confirms Google’s Use Of Platform Videos For AI Training Without Creator Consent
June 23, 2025A YouTube statement says Google is using its expansive YouTube video library to train artificial intelligence...
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Commentary
Cannes Film Festival Generated $1.1 Billion In Media Impact Value, Report Finds
June 23, 2025Marketing performance measurement company Launchmetrics has released an analysis of the 2025 Cannes Film Festival, revealing...
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Commentary
From ‘Social’ To ‘Interest’ Media: Jonatan De Boer On The State Of The Creator Economy
June 20, 2025Fresh from moderating a thought-provoking panel at VidCon 2025, Jonatan de Boer, Partner at 3Rivers, shared...
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Commentary
‘Dune’ Leaps To Twitch: How Film IP Powered ‘Awakening’ To Over 9M Hours Watched In Launch Week
June 20, 2025The recently launched “Dune: Awakening” survival MMO that launched on June 5 captured 9.2 million hours...
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Strategy
The Pittsfield Project: Rescuing A Century-Old Icon Through Digital Storytelling
June 20, 2025Tom Liravongsa on top of the Pittsfield Building A 100-year-old Art Deco skyscraper in downtown Chicago—acquired...
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Commentary
Experts’ Take On Why Creative Freedom Is Key To A Brand-Creator Collaboration That Delivers
June 20, 2025Creative freedom has emerged as a potential flashpoint in the creator economy, with recent research revealing...
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Agency
#paid’s New Program Transforms Creators Into Strategic Brand Partners
June 19, 2025Creator marketplace #paid has launched its Co-Creator Program, reversing the traditional creator marketing model by bringing...
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Platform
Pinterest Launches First Co-Branded Product With Chamberlain Coffee
June 19, 2025Pinterest has partnered with Chamberlain Coffee on a limited-edition Sea Salt Toffee Flavoured Blend, available in...
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