Stories By Dragomir Stojkov
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Agency
The Drive Agency Wants to Turn B2B Creators Into Diversified Businesses
March 17, 2026Most talent management firms are built to close the next deal. The Drive Agency, launched in...
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Platform
YouTube Says It Paid Music Industry $8B in a Year as Platform Bets on Visual Storytelling and AI Tools
March 17, 2026In a letter to music partners, Lyor Cohen, YouTube’s Global Head of Music, outlined a 2026...
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Platform
Facebook Updates Originality Guidelines, Adds Impersonation Detection Tools for Creators
March 16, 2026Meta has updated Facebook’s original content guidelines and is rolling out new impersonation-detection capabilities within its...
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Talent Collectives
Inside Creator Hollywood™: MADE BY ALL’s Bet on a New Entertainment Power Structure
March 16, 2026Leanne Perice, the founder and CEO of MADE BY ALL, has spent nearly a decade positioning...
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Commentary
Organic UGC at Scale: 22 Creator Economy Experts Share the Tools and Workflows Behind It
March 13, 2026User-generated content, or UGC, refers to photos, videos, reviews, and other posts created by customers, fans,...
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Platform
YouTube Launches Podcast Vertical Lineups for Advertisers
March 13, 2026YouTube has introduced a U.S. Top Podcasts Lineup, giving U.S. advertisers the ability to purchase ad...
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Agency
From Casting to Creator Infrastructure: How Holy Marketing Is Turning Influencer Campaigns Into Owned Media
March 13, 2026Most brands still treat Influencer Marketing like a media buy: select a creator, rent their audience...
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Agency
The Operator Behind the Creator: How Pylo is Turning Attention Into Owned Businesses
March 13, 2026Most creators earning six figures are still one brand contract away from zero. According to Pylo...
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Commentary
Singapore Podcast Ads Draw Higher Engagement, Lower Saturation Than Other Digital Media, Report Finds
March 12, 2026Podcast advertisements in Singapore outperform other digital media formats on consumer engagement, ad saturation, and brand...
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Platform
Google.org, YouTube Commit $20M to Teen Digital Wellbeing With Open-Source Curriculum
March 12, 2026Google.org, the philanthropic arm of Google, and YouTube announced a $20 million global initiative at YouTube’s...
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Strategy
Why Most Brands Still Misunderstand Creator Marketing, According to Consultant Lauren Simpson
March 12, 2026For many brands, creator marketing still sits on the margins of their marketing strategy. Campaigns launch,...
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Commentary
LinkedIn Ads Deliver Highest Return Among Major Ad Networks, Research Finds
March 11, 2026LinkedIn generated a 121% return on ad spend among business-to-business (B2B) marketers in 2025, outperforming Google...
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Strategy
PRX, AudioUK Bring Podcast Creator Summit to London, Expanding Effort to Support Emerging Podcasters
March 11, 2026In early February, podcasters from across the UK gathered inside Apple’s Battersea Power Station offices in...
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Tech
Podscribe Launches AI Chatbot, Revamps YouTube Conversion Modeling for Podcast Advertisers
March 10, 2026Podcast and audio ad measurement platform Podscribe has rolled out a revised measurement system for podcast...
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Agency
Play.Works Pushes Creator Content Into the Living Room With ‘Law By Mike’
March 9, 2026Play.Works has launched “Law By Mike,” the legal education creator with more than 17 million YouTube...
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Tech
Loti AI, Underscore Talent Partner to Defend Creator Likeness in the Age of Deepfakes
March 9, 2026Deepfakes were once framed as a future problem. Today, they represent an operational risk for agencies...
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Agency
Residence CFO Wade Milne on Building a Creative Network and Why Social Is the Industry’s Fastest-Growing Sector
March 9, 2026For Wade Milne, the rise of the Creator Economy and the shift toward social-first marketing represent...
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Commentary
Vanity Fair Bets on Newsletter Boom With New Subscriber-Only Roster
March 9, 2026Vanity Fair has launched four new subscriber-only newsletters, expanding its direct-to-reader offerings as legacy publishers across...
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Commentary
YouTube Gaming Viewership Hits Record 8.8 Billion Hours in 2025, Data Shows
March 9, 2026Platform accounts for nearly 1 in 4 hours watched on live-streaming gaming platforms; sponsored stream viewership...
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Tech
Talentir and the Infrastructure Race to Modernize Global Creator Payouts
March 6, 2026The Creator Economy operates in real time. Views update instantly. Comments roll in by the second....
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Tech
Can AI Fix Influencer Marketing’s Execution Problem? Infloso AI Founder Utkarsh Khandelwal Thinks So
March 5, 2026Utkarsh Khandelwal believes most marketing technologies misunderstand the real problem they are trying to solve. “People...
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Commentary
Penn Badgley, Sean Astin, Apple Podcasts Join Podcast Movement Lineup for SXSW
March 4, 2026Podcast Movement and Sounds Profitable have announced new speakers, keynotes, and platform programming for Podcast Movement...
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Influencer
Learning in Public: How Mike Boyd Built a Sustainable YouTube Business on Curiosity
March 4, 2026When Mike Boyd uploaded his first video documenting himself learning a new skill as quickly as...
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Platform
Nearly Half of U.S. Consumers Now Use TikTok as a Search Engine, Study Finds
March 4, 2026Nearly half of U.S. consumers have already used TikTok as a search engine in 2026, according...
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Commentary
1 in 3 Social Media Professionals Rate Their Well-Being As Negative, Survey Finds
March 3, 2026Social media management ranks among the more stressful disciplines in marketing, according to new research from...
