Platform

TikTok Launches New Music Promotion Feature That Allows Apple Music, Spotify Sharing

TikTok has introduced ‘Share to TikTok,’ a feature that enables users to share music, podcasts, and...

Brand

Target Joins Forces With 35+ Major Brands On This Popular Influencer Sales Platform

Target has expanded its social commerce presence by joining Linktree, a platform that enables creators and...

Technology

Belgian 3D Animation Platform Swoove Studios Raises $7.5M, Launches Creator Marketplace In The U.S.

Swoove Studios, a Belgian 3D animation software company, has secured $7.5 million in seed funding from...

Technology

Social Snowball: Building Trust Through Creator Marketing Performance

Noah Tucker identified a critical gap in creator marketing: brands relied on outdated tools to manage...

Technology

Troveo: This New Platform Just Raised $4.5M To Help Creators Get Paid When AI Uses Their Work

Troveo, a new content licensing platform, has launched with $4.5 million in seed funding to facilitate...

Technology

Meet The Estonian Startup That Built A Creator Search Engine Birkenstock And Victoria’s Secret Couldn’t Resist

Modash, an Estonia-based creator partnerships startup, announced a $12 million Series A funding round led by...

Platform

Project Clover: TikTok Commences Massive Data Migration To Norway

TikTok has begun migrating European user data to its newly operational Norwegian data center as part...

Agency

Clark Influence: The Agency Writing the Rules for Ethical Creator Marketing

Nicolas Bon is setting new standards for creator partnerships through Clark Influence, a multinational agency that...

Commentary

Gen Z More Likely To Find Longer Videos Engaging Than Millennials [REPORT]

New research reveals shifting preferences in video content consumption across generations.  According to Traackr’s 2025 US...

Platform

Snapchat Hits 443M Daily Users, Content Viewing Time Surges 25%, Revenue Up 15%

Snap Inc. reports that third-quarter revenue increased 15% to $1.37 billion as daily active users grew...

Commentary

Forbes Releases Top 50 Creator List For 2024

Forbes Top Creators added over 100 million followers to their combined audience in 2024, reaching 2.7...

Brand

How TikToker Julia Huynh’s Viral Hoodie Hunt Led To A Collab With A Major Retailer

Gap Inc. has released a new hoodie design in collaboration with TikTok influencer Julia Huynh, marking...

Platform

YouTube Rolls Out Shopping Affiliate Program In India In Partnership With Flipkart, Myntra

YouTube is launching its Shopping affiliate program in India through partnerships with e-commerce marketplace Flipkart and...

Agency

Why This Dubai Agency Is Going All-In On User-Generated Content

MKV Digital, a Dubai-based digital marketing agency, is launching MKV Creators, a new division focused on...

Commentary

Start Local, Think Big: 13 Industry Leaders Share Their Small Business Influencer Success Tips

As the global influencer market projects unprecedented growth toward $139 billion by 2031, small businesses face...

Platform

Bluesky Raises $15M, Promising To Stay Free While Adding Creator Payment Features

Bluesky, the social media platform known for its decentralized approach, has secured $15 million in Series...

Commentary

Reach Dethrones Engagement Rate In Influencer Marketing Success [REPORT]

A new Linqia survey of over 200 U.S. enterprise marketers reveals shifts in how brands measure...

Brand

UAA Athletics Launches Free NIL Exchange Platform For Student-Athletes

The University of Alaska Anchorage Athletics department has introduced a new platform to facilitate Name, Image...

Agency

Why UK Talent Agency BNOC Believes  Shared Values Trump Traditional Influencer Marketing Metrics

BNOC (Big Name on Campus), the UK’s “first values-led,” social-first talent agency, has launched under the...

Brand

Athlete Influencer Olivia Dunne Joins Forces With Jake Paul’s Brand W

Social media personality and LSU gymnast Olivia Dunne has acquired a co-ownership stake in W, the...

Brand

This Berlin Startup Just Raised $3.8M To Solve B2B Creators’ Payment Problems

Passionfroot, a Berlin-based marketplace connecting business-focused content creators with brands, has secured $3.8 million in seed...

Technology

Travel Influencers Can Now Share Ultra-Private Tips On This OnlyFans-Inspired Platform

A new travel platform offers influencers a way to monetize their destination expertise through a subscription-based...

Commentary

Over 90% Of Creators Plan Product Launches By 2025, With Two-Thirds Of Consumers Buying Their Products [REPORT]

Billion Dollar Boy has released new research revealing that 93% of content creators plan to launch...

Commentary

Study Reveals Why Close To Half Of Travel Influencers Could Be Sabotaging Their Success

New research from Phocuswright indicates that excessive brand partnerships may undermine travel creators’ credibility, even as...

Platform

TikTok’s #ElectronicMusic Hub Goes Global Amid Growth

TikTok is expanding its #ElectronicMusic hub globally, coinciding with the Amsterdam Dance Event (ADE).  The move...