Influencer

Uptin Saiidi On Selling UP10 Media And Choosing Focus Over Scale In The Creator Economy

Uptin Saiidi has built his career by moving across media formats, platforms, and business models, often...

Commentary

AI-Generated Content Accounts For Third Of YouTube Shorts Feed, Kapwing Research Shows

Video editing platform Kapwing analyzed trending YouTube channels and new-user feeds to quantify the prevalence of...

Platform

YouTube Pulls Data From Billboard Charts Over Ad-Supported Stream Weighting Dispute

YouTube announced the termination of its decade-long data partnership with Billboard charts, effective January 16, 2026....

Agency

Ertan Anadol On Building Tanke And Why Human Taste Still Defines The Creator Economy

As influencer marketing moves from experimentation to infrastructure, Tanke has positioned itself as a creative partner...

Agency

How Genii Creators Agency Is Building A Boutique Model For Entertainment Creators

Genii Creators Agency operates as a boutique, full-service management company focused on entertainment-driven creators who are...

Platform

Meta’s Threads Launches Podcast Previews To Court Creators And Their Audiences

Meta is expanding its ambitions for Threads beyond text and short-form posts, moving into podcast discovery...

Platform

TikTok One: The Rise Of A Creator Operating System

When TikTok officially rolled out TikTok One in March 2025, the company framed the move as...

Strategy

Acast Acquires Podcast Studio Wake Word Studios To Expand German Market Presence

Acast announced the acquisition of Wake Word Studios, a Munich- and Berlin-based creative audio and video...

Platform

Spotify For Creators Is Quietly Rebuilding The YouTube Playbook For Podcasts

Spotify for Creators, the rebranded successor to Anchor and Spotify for Podcasters, is often framed as...

Platform

LinkedIn Bets On Games To Build Professional Connections, Daily Habits

When LinkedIn introduced in-platform games in May 2024, the move appeared, at first glance, out of...

Platform

YouTube Terminates AI-Generated Fake Movie Trailer Channels

YouTube has permanently shut down two channels that produced AI-generated fake movie trailers, escalating enforcement action...

Platform

TikTok Signs Deal To Transfer U.S. Operations To American-Led Joint Venture

TikTok has signed an agreement to house its U.S. operations in a new joint venture majority-owned...

Technology

LearnWorlds’ Panos Siozos On The Importance Of Creator-Led Education 

When Panos Siozos talks about creators, he does not start with followers, algorithms, or viral reach....

Platform

Instagram TV App Is Bringing Reels To Amazon Fire Devices

Meta has announced it will begin testing Instagram for TV in the U.S. through Amazon Fire...

Commentary

European Creator Economy Poised To Reach $157B By 2032, Report Finds

Europe’s creator economy is projected to reach $157.3 billion by 2032, up from $32.8 billion in...

Agency

A Business Check-In: How Influencer’s Toughest Strategic Decisions Shaped The ‘Thinking Like A Creator’ Framework

Ten years into building Influencer, CEO Ben Jeffries does not frame the company’s position as a...

Talent Collectives

Jonathan Chanti On Building A Specialist-First Holding Company For The Creator Economy

Jonathan Chanti believes the era of the generalist agency is over.  After more than a decade...

Influencer

Leah White: How A Former Climate Science Major Became A Digital Comedy Star

Leah White is a Canadian actress and creator who has built a following of more than...

Technology

Why Linqia Built Marco AI And What It Signals For Influencer Marketing

As influencer marketing has expanded beyond social feeds into paid media, commerce, and full-funnel measurement, the...

Brand

ATP Tour Brings 11 Creators To Turin Finals For ‘On Tour With’ Campaign

The Association of Tennis Professionals (ATP) deployed 11 digital creators to the Nitto ATP Finals in...

Influencer

Faith Connally’s World: Crafting Serenity, One Reel At A Time

At 18, Faith Connally knew she wanted her work to feel meaningful. The realization came one...

Platform

Meta Launches New AI Tools To Scale Creator-Brand Partnerships

Meta introduced AI-powered tools to help businesses discover, evaluate, and convert organic creator content into partnership...

Platform

YouTube Launches Comments On Shorts Ads, Expands Mobile Web Availability To Boost Holiday Campaigns

Google has introduced interactive comments on eligible YouTube Shorts ads and expanded Shorts advertising to the...

Commentary

Social Media Saturation Reaches Tipping Point As Content Volume Outpaces Engagement, Study Finds

Metricool’s “2026 Social Media Study,” analyzing 39,762,999 posts from 1,059,949 accounts, reveals declining per-post performance across...

Commentary

Inside The EU’s Coming Crackdown On Influencer Marketing: From Hidden Ads To Kidfluencers

The European Commission plans to introduce a “Digital Fairness Act” aimed at addressing online consumer-protection concerns,...