Commentary

The Washington Post Launches Creator-Led Newsletter on Beehiiv to Cover Creator Economy

The Washington Post is launching a new creator-led newsletter on beehiiv as part of its newly...

Commentary

Instagram Reach Falls As TikTok Tightens Its Lead On Engagement And Ad Efficiency, Report Finds

New benchmark data points to diverging platform dynamics as brands weigh where to direct creative resources...

Tech

Creator-Driven Sports Media Company Pro League Network Launches Free 24/7 Streaming Channel On Prime Video, LG

Pro League Network (PLN) has launched a free 24/7 streaming channel, initially available on Prime Video...

Commentary

Olympic Snowboarder Maddie Mastro Generated The Biggest Engagement Surge On Team USA’s Instagram – All On Organic Content

U.S. halfpipe snowboarder Maddie Mastro arrived at the Milan-Cortina 2026 Winter Olympics as the reigning World...

Tech

DUPAY: The Income Protection Platform Turning Unpaid Creator Invoices Into Recoverable Revenue

DUPAY is a payment protection platform designed to help creators, agencies, and small businesses recover unpaid...

Influencer

Gordon Ramsay Credits Influencers As More Powerful Than Traditional Critics In London Restaurant Launch Strategy

Gordon Ramsay’s public endorsement of Influencer Marketing over traditional press comes as Fox Entertainment launches a...

Platform

Twitch Introduces Separate Streaming And Chatting Suspensions Under New Enforcement Framework

Twitch is replacing its all-or-nothing suspension system with a targeted enforcement framework that ties restrictions to...

Agency

QYOU Media Earns TikTok Agency Partner Badge, Expanding Creator Marketing Capabilities

QYOU Media has received official TikTok Agency Partner status, granting the creator marketing company access to...

Platform

Substack Doubles Down On Canada, Hiring Digital Media Veteran Mark Swierszcz To Expand Subscription-Led Publishing

Substack is doubling down on Canada as part of its global push to strengthen subscription-led media....

Platform

TikTok Pauses Plan To End Independent Shipping For U.S. Shop Sellers

TikTok has paused a plan to phase out seller-fulfilled shipping for U.S. TikTok Shop merchants, according...

Commentary

TikTok Advertising Delivers Delayed Returns For Brands, Research Finds

Consumer mobile app brands allocate the largest share of social budgets to the platform, while DTC...

Tech

Brand Marketers Can’t See Where Their Influencer Budgets Go. And They’re Running Out Of Patience

A new ANA study finds that a majority of marketers lack full visibility into how Influencer...

Tech

Manychat Earns WhatsApp Technical Certification From Meta

Manychat has earned WhatsApp Technical Certification from Meta, the company announced on LinkedIn. The designation marks...

Commentary

Live Streaming Viewership Hits Four-Year High As Kick Surges And Twitch Loses Ground

Stream Hatchet’s 2025 annual report shows over 36 billion hours watched across platforms, with platform fragmentation...

Commentary

Where Live Streaming Advertising Is Heading: 3 Findings Brand Marketers Need To Know

Stream Hatchet‘s “2025 Live Streaming Trends Report,” which covers 36.4 billion hours watched across all major...

Influencer

Pro Shop Partners With Influencer Paige Spiranac To Expand Golf Media, Consumer Products

Pro Shop, a golf media and commerce company, has formed a long-term joint venture with golf...

Tech

Long-Tail Creator Supply Meets Retention-Driven Platforms, Report Finds

The Creator Economy remains structurally dominated by smaller creators, even as major social platforms increasingly prioritize...

Tech

Moburst Launches AI Unit, Hires Crystal Ball Founder Fernando Ideses As Product Lead

Moburst announced the launch of Growth Labs, an AI unit focused on building and scaling AI-powered...

Brand

Moose Toys Launches Mark Rober And Salish Matter Toy Lines

Moose Toys announces two separate creator partnerships to expand its portfolio of influencer-led products, signing deals...

Commentary

UK Creator Marketing Expansion Fails To Lift Attention In 2025, Report Finds

Brands across UK consumer sectors expanded creator marketing activity in 2025, but increased scale did not...

Commentary

YouTube Growth Signals Stronger Long-Term Artist Performance, Music Industry Data Shows

YouTube may be an early indicator of sustainable artist growth, according to new research analyzing streaming...

Technology

From Platform Monetization To Inbox Reality: Why Austin Chen Is Rebuilding The Deal Layer Of The Creator Economy

After more than a decade building creator monetization and discovery tools inside some of the world’s...

Commentary

BNP Paribas Announces Specialized Banking Team For Europe’s €135B Creator Economy

BNP Paribas has deployed dedicated advisors in its Paris region branch to serve content creators as...

Influencer

CTV Platform Play.Works Adds Legal Creator ‘Law By Mike’ To Network

Play.Works announced the addition of “Law By Mike” to its Connected TV network, bringing the legal...

Brand

NBA To Embed 200+ Creators Across All-Star Weekend Events

The National Basketball Association (NBA) has announced that more than 200 global creators will participate in...