Stories By Dragomir Stojkov
-
Commentary
Fake Faces, Real Drugs: AI Influencers In Pharma Advertising
July 30, 2025Pharmaceutical companies are exploring synthetic personalities as brand ambassadors, raising questions about transparency, trust, and regulatory...
-
Commentary
Creator Economy Calendar For September 2025 – Book Your Tickets On Time
July 30, 2025A busy August schedule of creator economy gatherings across the U.S. and Europe only means that...
-
Technology
Illuminate Social: Payment Tech Making Creator Management More Transparent
July 30, 2025Payment information typically lives behind closed doors in talent management, with creators often left wondering when—and...
-
Platform
TikTok Expands Search Ads As Google Competitor
July 29, 2025TikTok is expanding its search advertising capabilities as user search behavior on the platform grows, positioning...
-
Platform
TikTok, iHeart Join Forces To Find the Next Music Star
July 29, 2025TikTok and iHeartRadio have launched a new singing competition called “Next Up: Live Music,” creating a...
-
Brand
Sony Pictures Hires Former BBC Exec To Spearhead Digital Creator Strategy
July 29, 2025Sony Pictures Television (SPT) has appointed Matt Ford, a former executive at BBC Studios and Channel...
-
Commentary
Podcast Consumption Reaches Record Levels With Over 50% Of Americans Tuning In Monthly, Report Finds
July 28, 2025Podcast consumption has reached new heights in 2025, with 55% of Americans now listening monthly and...
-
Commentary
Livestreaming Sees Shift As Kick Joins ‘Big Four’ In Q2 2025
July 28, 2025The global livestreaming industry maintained stability in the second quarter of 2025, generating 29.61 billion Hours...
-
Technology
How Bent Pixels Provides The Infrastructure For Creators To Build Sustainable Businesses
July 28, 2025“It all started with Shaq,” says Michael Pusateri, founder and CEO of Bent Pixels, recounting when...
-
Influencer
Sandie Cameron On The Psychology Of Creating Community Through Character Work
July 28, 2025Sandie Cameron has built her following not by chasing viral moments, but through developing relatable personalities...
-
Commentary
Social Media Captures Majority Of Digital Attention As Video Outpaces TV, Report Finds
July 25, 2025Social media platforms now capture more consumer attention than television as short-form video dominates content consumption,...
-
Technology
AI Startup Rocksalt Raises $3.5M To Turn Execs Into Influencers
July 25, 2025Rocksalt, a San Francisco-based startup, has secured $3.5 million in seed funding to expand its AI...
-
Commentary
Private Equity Firms Accelerate YouTube Channel Acquisitions
July 25, 2025Private equity firms are acquiring significant stakes in YouTube channels at an accelerating pace, with collective...
-
Commentary
YouTube Achieves Record TV Share In June Amid Netflix Streaming Rivalry
July 25, 2025YouTube has strengthened its position as the leading media distributor according to Nielsen’s latest “Media Distributor...
-
Platform
BeReal Is Planning A Comeback To Recapture Its Gen Z Appeal
July 25, 2025BeReal, the photo-sharing app that won Apple’s “App of the Year” award in 2022, is implementing...
-
Technology
Listening To The Future: Agorapulse’s Acquisition Of Mention Explained
July 25, 2025French-based Agorapulse has recently acquired social listening platform Mention to connect social media management with social...
-
Platform
The Bridge Between Hollywood And The Creator Economy: Inside Tubi’s New Creator Program
July 25, 2025Tubi is paving a new way for digital creators to enter mainstream entertainment while maintaining their...
-
Agency
Sounds Profitable: Elevating The Business Of Podcasting Through Education And Community
July 25, 2025Bryan Barletta turned an unexpected career setback into an opportunity to bolster knowledge sharing in the...
-
Platform
Instagram Is Testing New Auto Scroll Feature For Posts
July 23, 2025Instagram has begun rolling out an “Auto Scroll” feature to select users, allowing content to automatically...
-
Influencer
What’s Behind iShowSpeed’s Mini-Hiatus From Live Streaming?
July 23, 2025Popular livestreamer iShowSpeed announced a two-week break from content creation following an intensive European tour that...
-
Commentary
Top 5 Factors Driving B2B Video Engagement On LinkedIn
July 23, 2025LinkedIn Creative Labs’ analysis of over 13,000 video ads and 550,000 video frames has identified the...
-
Commentary
Social Media Giants Target Connected TV As Boundaries Blur
July 23, 2025In June, The Information reported that both TikTok and Instagram were creating TV apps to extend...
-
Brand
Victoria’s Secret Taps Influencer Agency HelloFranses! To Lead UGC Strategy For Summer Campaign
July 23, 2025Victoria’s Secret has appointed newly launched influencer agency HelloFranses! to spearhead user-generated content (UGC) strategy for...
-
Influencer
Why Destene And Brandon Chose Content Creation Over Corporate Offices
July 23, 2025Destene Sudduth used to stare at spreadsheets in human resources while her husband Brandon analyzed financial...
-
Technology
Pocket.watch Launches AI Initiatives To Help Creators Monetize Content Licensing
July 22, 2025Pocket.watch, the kids and family media company behind franchises such as “Ryan’s World” and “Love, Diana,”...
